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“
Larger-than-life social activations...allow fans to capture that
perfect moment at their favorite show, and turn it into a branded, digital keepsake.
JP Goulard, Project Manager, Media and Sponsorship, Live Nation
When it comes to capturing the attention and dollars of new audiences, earned media and social engagement have become some of the most valuable forms of currency a brand can utilize. Clicks, likes, shares and storytelling all contribute to creating brand “FOMO” — the fear of missing out on what YOU have to offer. In an effort to make their partnerships with sponsors more meaningful, Live Nation partnered with Dimensional Innovations to create shareable, post-able and memorable moments for their event attendees.
6
Percent increase in year-to-date revenue over the previous year in sponsorship and advertising
14
Percent increase in net revenue for Live Nation
By creating fully customizable, unique social activations, DI helped Live Nation’s sponsors engage audiences while maximizing the use of small spaces within the event area. From musical instruments to billboards to marquee light installations, the pieces gave, “visitors something smaller scale to interact with,” said Rick Smith, ECD at Dimensional Innovations. “What we designed is extremely successful as it draws folks in and creates a digital memento to share.”
So successful, in fact, that event revenue increasing 6% year-to-date with sponsorship and advertising committed net revenue up a whopping 14%. Coming in with one of their highest quarters ever, Live Nation has quickly become an entertainment powerhouses to keep on your radar.
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Talk to Our Experts
Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
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Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley
