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Live Nation
“
Larger-than-life social activations...allow fans to capture that
perfect moment at their favorite show, and turn it into a branded, digital keepsake.
JP Goulard, Project Manager, Media and Sponsorship, Live Nation
When it comes to capturing the attention and dollars of new audiences, earned media and social engagement have become some of the most valuable forms of currency a brand can utilize. Clicks, likes, shares and storytelling all contribute to creating brand “FOMO” — the fear of missing out on what YOU have to offer. In an effort to make their partnerships with sponsors more meaningful, Live Nation partnered with Dimensional Innovations to create shareable, post-able and memorable moments for their event attendees.
By creating fully customizable, unique social activations, DI helped Live Nation’s sponsors engage audiences while maximizing the use of small spaces within the event area. From musical instruments to billboards to marquee light installations, the pieces gave, “visitors something smaller scale to interact with,” said Rick Smith, ECD at Dimensional Innovations. “What we designed is extremely successful as it draws folks in and creates a digital memento to share.”
So successful, in fact, that event revenue increasing 6% year-to-date with sponsorship and advertising committed net revenue up a whopping 14%. Coming in with one of their highest quarters ever, Live Nation has quickly become an entertainment powerhouses to keep on your radar.
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
Evel Knievel Museum
Russell Stover Chocolates
Alamo Drafthouse: Flying Guillotine
Helzberg Diamonds
J. Rieger & Co. Distillery
Minnesota State Fair
Nebraska Crossing
Alamo Drafthouse Death Star
Camp Cinemark
Cabela's
Health House
Boulevardia Guitar
AMC Theatres
Boulevard Brewery Tour + Recreation Center
AMC Theatre - Universal Citywalk
Scheels
Caribbean Cinemas
Prairie Band Casino
Alamo Drafthouse
Interactive Coloring Wall
Kansas City International Airport Terminal
The Children’s Museum of Indianapolis
Blue Cross Blue Shield
Children’s Mercy Hospital
The Regnier Family Wonderscope Children’s Museum
Chicago Blackhawks
Chicago Cubs
Talk to Our Experts
Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
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Spencer Farley
Practice Director
Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley
