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Live Nation

Larger-than-life social activations...allow fans to capture that

perfect moment at their favorite show, and turn it into a branded, digital keepsake.

JP Goulard, Project Manager, Media and Sponsorship, Live Nation

When it comes to capturing the attention and dollars of new audiences, earned media and social engagement have become some of the most valuable forms of currency a brand can utilize. Clicks, likes, shares and storytelling all contribute to creating brand “FOMO” — the fear of missing out on what YOU have to offer. In an effort to make their partnerships with sponsors more meaningful, Live Nation partnered with Dimensional Innovations to create shareable, post-able and memorable moments for their event attendees.

6

percent increase in year-to-date revenue over the previous year in sponsorship and advertising.

14

percent increase in net revenue for Live Nation.

 

By creating fully customizable, unique social activations, DI helped Live Nation’s sponsors engage audiences while maximizing the use of small spaces within the event area. From musical instruments to billboards to marquee light installations, the pieces gave, “visitors something smaller scale to interact with,” said Rick Smith, ECD at Dimensional Innovations. “What we designed is extremely successful as it draws folks in and creates a digital memento to share.”

So successful, in fact, that event revenue increasing 6% year-to-date with sponsorship and advertising committed net revenue up a whopping 14%. Coming in with one of their highest quarters ever, Live Nation has quickly become an entertainment powerhouses to keep on your radar.

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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