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Live Nation

Larger-than-life social activations...allow fans to capture that

perfect moment at their favorite show, and turn it into a branded, digital keepsake.

JP Goulard, Project Manager, Media and Sponsorship, Live Nation

When it comes to capturing the attention and dollars of new audiences, earned media and social engagement have become some of the most valuable forms of currency a brand can utilize. Clicks, likes, shares and storytelling all contribute to creating brand “FOMO” — the fear of missing out on what YOU have to offer. In an effort to make their partnerships with sponsors more meaningful, Live Nation partnered with Dimensional Innovations to create shareable, post-able and memorable moments for their event attendees.

6

percent increase in year-to-date revenue over the previous year in sponsorship and advertising.

14

percent increase in net revenue for Live Nation.

 

By creating fully customizable, unique social activations, DI helped Live Nation’s sponsors engage audiences while maximizing the use of small spaces within the event area. From musical instruments to billboards to marquee light installations, the pieces gave, “visitors something smaller scale to interact with,” said Rick Smith, ECD at Dimensional Innovations. “What we designed is extremely successful as it draws folks in and creates a digital memento to share.”

So successful, in fact, that event revenue increasing 6% year-to-date with sponsorship and advertising committed net revenue up a whopping 14%. Coming in with one of their highest quarters ever, Live Nation has quickly become an entertainment powerhouses to keep on your radar.

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

Ashley Elliott

Ashley Elliott

Practice Manager

Ashley values meaningful relationships and the importance of positive experiences.  She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always... more about Ashley Elliott Ashley Elliott Ashley Elliott Practice Manager

Ashley values meaningful relationships and the importance of positive experiences.  She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always up for a challenge and drives business efforts in several verticals which include: transit, cultural, healthcare, entertainment, retail and strategic partnerships.

 

Ashley loves to be outside on long walks with her dog, Murphy, trying out new recipes, playing tennis and cheering on the Jayhawks with her family and friends. Ashley graduated from the University of Kansas with a Bachelor’s Degree from the School of Journalism in Strategic Communications with a Business Minor.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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