Minnesota State Fair
“
[DI]'s ability to...produce the ideas quickly was impressive.
The creativity and ability to hear us is not something we come across often."
Renee Alexander, Deputy General Manager, Entertainment and Marketing, Minnesota State Fair
How do you maintain momentum and bring innovation to a state fair that already has a rich history of tradition and excellence? In partnership with Dimensional Innovations, the Minnesota State Fair announced their investment in a series of brand new attractions that would bring life, technology, and a little bit of history to the fairgrounds.
Upon entering the North End of the fairground, visitors are now greeted with a custom-designed and fabricated 24-foot-tall cornstalk art installation celebrating the history and agriculture of Minnesota. Custom cut materials and branded lighting illuminate the structure as LED screens display content scrolling through wayfinding, facts, imagery, and Minnesota trivia.
Just a few feet away, the “Minnesota State Fair” marquee glows above an 11-foot-tall structure providing shade and seating under a unique display of stories and first-hand accounts of Minnesota’s history.
And how does this community space work together? The new elements serve both the purpose to be seen and be educational, all while feeling authentic to the state fair.
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Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley