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Making the journey from point A to point B
a remarkable commuter experience
The city of Lincoln, Nebraska, is home to the nationally recognized University of Nebraska football team. Wanting to leverage televised football events, the city was seeking a memorable and visible representation of the city with this project. The ability to generate aerial views of this artistic expression of the city was a must.
611
Foot-long bridge across the Lincoln landscape
6,000
LED lights illuminate the 18-foot-tall letters on 43 tons of steel
When viewed from the sky, the 611-foot-long bridge spells “Lincoln.” Designed by Dimensional Innovations, the bridge letters include 43 tons of steel, use 6,000 LED lights, and serve as a centerpiece to a restored part of Lincoln. While many see a pedestrian bridge as simply utilitarian, the city uses this structure to connect and inspire its citizens.
The 18-foot-tall letters appear on the sides and top of the bridge. To further their impact, DI chose quotes from famous Nebraskans to associate with each letter to emphasize and celebrate the city’s rich, cultural history. During the day, the letters are illuminated by the sun; by night, they light the bridge, turning an otherwise large steel structure into a beautiful landmark. What was once a cold, utilitarian structure is now a space that connects people to ideas and history, memorable for generations to come.
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Ashley Frietag
Associate Account Director
Ashley values meaningful relationships and the importance of positive experiences. She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always... more about Ashley Frietag
