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Lincoln-Nebraska-Pedestrian-Bridge
Civic + Transit

Haymarket Pedestrian Bridge

Making the journey from point A to point B

a remarkable commuter experience

The city of Lincoln, Nebraska, is home to the nationally recognized University of Nebraska football team. Wanting to leverage televised football events, the city was seeking a memorable and visible representation of the city with this project. The ability to generate aerial views of this artistic expression of the city was a must.

 

611

Foot-long bridge across the Lincoln landscape

6,000

LED lights illuminate the 18-foot-tall letters on 43 tons of steel

When viewed from the sky, the 611-foot-long bridge spells “Lincoln.” Designed by Dimensional Innovations, the bridge letters include 43 tons of steel, use 6,000 LED lights, and serve as a centerpiece to a restored part of Lincoln. While many see a pedestrian bridge as simply utilitarian, the city uses this structure to connect and inspire its citizens.

The 18-foot-tall letters appear on the sides and top of the bridge. To further their impact, DI chose quotes from famous Nebraskans to associate with each letter to emphasize and celebrate the city’s rich, cultural history. During the day, the letters are illuminated by the sun; by night, they light the bridge, turning an otherwise large steel structure into a beautiful landmark. What was once a cold, utilitarian structure is now a space that connects people to ideas and history, memorable for generations to come.

 
Civic + Transit From bus and rapid transit shelters to digital signage systems, we view every transit project as an opportunity to move people, tell a story, connect communities and infuse fun into functional. And all of our work is proudly designed and made in the USA.
 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Chad Hutson

Chad Hutson

Chief Strategy Officer

Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson Chad Hutson Chad Hutson Chief Strategy Officer

Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most recognized brands and entertainers in the world.

At Dimensional Innovations, Chad serves as Chief Strategy Officer, where he works across the experience design, build and technology team’s multiple practice areas to bolster digital innovation within physical spaces for its diverse clientele.

Formerly, as co-founder and CEO of specialized creative agency Leviathan, Chad led overall operations, business development and strategy for the organization, which was acquired by digital consultancy Envoy in 2017. His efforts fostered client relationships with Nike, Disney, Amazon, T-Mobile, FedEx, Universal, McDonald’s and Airbus among others, as well as recognition for the agency’s work by Wired, Fast Company, Forbes, Communication Arts, the FWA, Event Marketer, the One Show and more.

Prior to Leviathan, Chad co-founded and led digital agency eatdrink in 2002; managed creative technology projects for experiential marketing firm MC2; and handled operations for audiovisual company Soundelux Showorks; all of which helped shape a balance of leading both business and creative initiatives across a span of multiple decades.

 
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Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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