Entertainment + Hospitality

Gainesville Dragon

The Challenge: The City of Gainesville, Georgia, wanted a public art piece that would do more than beautify a corner of downtown—it needed to celebrate culture and become a visual anchor for the community. With a 30-year tradition of hosting the Dragon Boat Festival, city leaders needed a symbol that honored the event’s legacy while drawing year-round visitors. The installation had to be bold enough to stop people in their tracks, interactive enough to invite engagement and meaningful enough to represent the spirit of Gainesville.

Year

2024

Project Scope

Placemaking, Specialty Lighting, Attraction Design, Theming, Immersive Technology

Location

Gainesville, Georgia

Partners

City of Gainesville, Confluence Design

Dimensional Innovations - Company Overview

Crafting the Solution: To bring this vision to life, DI partnered with Confluence Design to create an unforgettable experience: a 17-foot-tall dragon perched on a raised pedestal, boasting a 24-foot body and a 15-foot tail. Its metal-and-foam construction creating stunning sculptural detail, while its glowing eyes, roaring sound effects and smoke-breathing nostrils created an immersive moment for passersby. Carefully positioned in the heart of downtown, the dragon blends storytelling and city pride. It's not just a nod to the Dragon Boat Festival—it’s a fire-breathing beacon of Gainesville’s creativity and community spirit.

Entertainment + Hospitality We are an Experience Design + Build + Tech firm with a 30-yr. track record of creating immersive + engaging experiences for our clients and their audiences.

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Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley

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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.