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Gainesville Dragon
Entertainment + Hospitality

Gainesville Dragon

Unleashing the Dragon

Art Meets Heritage in Gainesville

Seeking to create a unique public art piece that would honor the branding and heritage of its 30-year-long annual Dragon Boat Festival, The City of Gainesville, Georgia, teamed up with Dimensional Innovations and Confluence Design to create a dynamic, engaging sculptural statement piece that would draw visitors to the city's downtown area and provide a unique photo opportunity.

 

 

Our teams collaborated to realize an ambitious project: a 17-foot-tall dragon sculpture with a 24-foot body and 15-foot tail. Featuring dynamic lighting, illuminated eyes, smoke from its nostrils, and a roaring sound effect, the dragon captivates audiences. Built with an aluminum and steel frame and foam for complex shapes like the head, DI's skilled fabricators expertly handled the intricate curves and angles. Mounted on a raised platform with programmable lighting, the dragon will attract visitors year-round, celebrating the city's rich history colored by this Lake Lanier festival.

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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