Tap Ins at the Greenhouse

Solution: DI established a full brand identity from the client’s initial ideation, then translated it into a comprehensive signage and wayfinding system across exterior and interior touchpoints to guide guests from the check-in reception to the courses. The team designed and fabricated signature brand moments, including an illuminated ceiling-mounted beer tap at the check-in and a large-scale 12-foot beer tap photo opportunity.

The two 18-hole designs—an outdoor course inspired by the Midwest plains and an indoor course inside a climate-controlled greenhouse with an operable roof—enable year-round play. For each course, DI created a QR-based digital scoring experience that begins at the first tee and feeds the venue’s leaderboards—complete with group winner shoutouts including all-time winners.

DI also branded the bars, wall graphics and display moments that keeps the environment premium and golf-authentic. Strong brand standards and a scalable signage system give Tap Ins consistency across the venue, support efficient operations and make updates straightforward as seasons or programming changes.