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Theming

Theming is the process of developing an overarching theme to create a holistic, integrated concept for your space, whether it be a hospital, movie theater, store, arena, office, park, or other location. Think of theming as an organizational process that makes a place feel cohesive to visitors but done with a magnificent feel.

 

Involved theming allows guests to feel like they know what to expect from your business. This doesn’t mean that you can’t allow for some surprises or excitement. Let’s see how Dimensional Innovations can help you develop your next theming project.

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Dentistry for Children Dentistry for Children Minnesota State Fair Minnesota State Fair National WWI Museum National WWI Museum Axalta Axalta University of Michigan Crisler Center University of Michigan - Crisler Center Fan Experience Ash Grove Ash Grove Cement Company Mosaic Life Care Mosaic Life Care Center Evel Knievel Museum Evel Knievel Museum National Wrestling Hall of Fame Dan Gable Museum National Wrestling Hall of Fame - Dan Gable Museum Orlando City Soccer Club Orlando City Soccer Club K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Big Ten Headquarters Big Ten Headquarters Live Nation Live Nation Science City Unplugged Unplugged At Science City Chicago White Sox Chicago White Sox University of Kansas Basketball Locker Room University of Kansas Jayhawks Visit KC Headquarters Visit KC Health House Health House KC Zoo Kansas City Zoo Greenbay Packers American Family Insurance DreamZone American Family Insurance DreamZone Wake Forest University Baseball Wake Forest Baseball Boulevardia Guitar Boulevardia Guitar Texas Rangers Texas Rangers K-State University Bill Snyder Stadium Kansas State Wildcats - Bill Snyder Family Stadium AMC Theaters AMC Theatres K-State University Basketball Training Facility Kansas State Wildcats - Basketball Training Facility Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center Colorado Mesa University Colorado Mesa University AMC Theaters Universal CityWalk AMC Theatre - Universal Citywalk Arkansas State University Arkansas State Caribbean Cinemas Caribbean Cinemas Pepsi SoFi Stadium at Hollywood Park United States Naval Academy Naval Academy Athletic Association Casey's HQ Casey's Headquarters Connecticut Children's Medical Center Connecticut Children's Medical Center Infusion Room Flying Guillotine Alamo Drafthouse: Flying Guillotine Cedar Valley Seminary Cedar Valley Seminary Foundation: Leeman Education Center University of Kansas School of Business University of Kansas Business School Getsture-Based-Navigation Minnesota Vikings Museum University of Pittsburgh Panthers Pittsburgh Panthers HR Block Headquarters Lobby H&R Block Headquarters University of Iowa Children's Hospital University of Iowa Stead Family Children's Hospital J Rieger Co Distillery J. Rieger & Co. Distillery Zoo Knoxville Zoo Knoxville KC Royals Hall of Fame Kansas City Royals Hall of Fame University of Connecticut University of Connecticut Hall of Champions DI LinkedIn Chicago Office Cleveland Clinic Children's Cleveland Clinic Children's Hospital Camp Cinemark Camp Cinemark Wonderscope Children's Museum The Regnier Family Wonderscope Children’s Museum Charlotte Hornets Charlotte Hornets Caterpillar Inc Edwards Campus Caterpillar Inc. Dentistry for Children Dentistry for Children Minnesota State Fair Minnesota State Fair National WWI Museum National WWI Museum Axalta Axalta University of Michigan Crisler Center University of Michigan - Crisler Center Fan Experience Mosaic Life Care Mosaic Life Care Center Evel Knievel Museum Evel Knievel Museum National Wrestling Hall of Fame Dan Gable Museum National Wrestling Hall of Fame - Dan Gable Museum Orlando City Soccer Club Orlando City Soccer Club K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Big Ten Headquarters Big Ten Headquarters Science City Unplugged Unplugged At Science City Chicago White Sox Chicago White Sox University of Kansas Basketball Locker Room University of Kansas Jayhawks Visit KC Headquarters Visit KC KC Zoo Kansas City Zoo Greenbay Packers American Family Insurance DreamZone American Family Insurance DreamZone Wake Forest University Baseball Wake Forest Baseball DI Boulevardia Guitar Texas Rangers Texas Rangers K-State University Bill Snyder Stadium Kansas State Wildcats - Bill Snyder Family Stadium AMC Theaters AMC Theatres Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center Arkansas State University Arkansas State Caribbean Cinemas Caribbean Cinemas SoFi Stadium SoFi Stadium at Hollywood Park United States Naval Academy Naval Academy Athletic Association Casey's HQ Casey's Headquarters Connecticut Children's Medical Center Connecticut Children's Medical Center Infusion Room Cedar Valley Seminary Cedar Valley Seminary Foundation: Leeman Education Center University of Kansas School of Business University of Kansas Business School Vikings-Immersive-Theater Minnesota Vikings Museum University of Pittsburgh Panthers Pittsburgh Panthers University of Iowa Children's Hospital University of Iowa Stead Family Children's Hospital J Rieger Co Distillery J. Rieger & Co. Distillery Zoo Knoxville Zoo Knoxville KC Royals Hall of Fame Kansas City Royals Hall of Fame Wonderscope Children's Museum The Regnier Family Wonderscope Children’s Museum Charlotte Hornets Charlotte Hornets Axalta Axalta Evel Knievel Museum Evel Knievel Museum National Wrestling Hall of Fame Dan Gable Museum National Wrestling Hall of Fame - Dan Gable Museum Orlando City Soccer Club Orlando City Soccer Club K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Big Ten Headquarters Big Ten Headquarters Science City Unplugged Unplugged At Science City Chicago White Sox Chicago White Sox University of Kansas Basketball Locker Room University of Kansas Jayhawks Greenbay Packers American Family Insurance DreamZone American Family Insurance DreamZone Wake Forest University Baseball Wake Forest Baseball DI Boulevardia Guitar Texas Rangers Texas Rangers Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center Caribbean Cinemas Caribbean Cinemas SoFi Stadium SoFi Stadium at Hollywood Park United States Naval Academy Naval Academy Athletic Association Casey's HQ Casey's Headquarters Connecticut Children's Medical Center Connecticut Children's Medical Center Infusion Room Cedar Valley Seminary Cedar Valley Seminary Foundation: Leeman Education Center University of Kansas School of Business University of Kansas Business School Vikings-History Minnesota Vikings Museum University of Pittsburgh Panthers Pittsburgh Panthers University of Iowa Children's Hospital University of Iowa Stead Family Children's Hospital J Rieger Co Distillery J. Rieger & Co. Distillery Zoo Knoxville Zoo Knoxville KC Royals Hall of Fame Kansas City Royals Hall of Fame Wonderscope Children's Museum The Regnier Family Wonderscope Children’s Museum Axalta Axalta Evel Knievel Museum Evel Knievel Museum National Wrestling Hall of Fame Dan Gable Museum National Wrestling Hall of Fame - Dan Gable Museum K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Big Ten Headquarters Big Ten Headquarters Science City Unplugged Unplugged At Science City University of Kansas Basketball Locker Room University of Kansas Jayhawks Wake Forest University Baseball Wake Forest Baseball Texas Rangers Texas Rangers Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center Caribbean Cinemas Caribbean Cinemas SoFi Stadium SoFi Stadium at Hollywood Park United States Naval Academy Naval Academy Athletic Association Casey's HQ Casey's Headquarters Cedar Valley Seminary Cedar Valley Seminary Foundation: Leeman Education Center University of Kansas School of Business University of Kansas Business School Vikings-Lakes-Team-History Minnesota Vikings Museum University of Pittsburgh Panthers Pittsburgh Panthers University of Iowa Children's Hospital University of Iowa Stead Family Children's Hospital Zoo Knoxville Zoo Knoxville Wonderscope Children's Museum The Regnier Family Wonderscope Children’s Museum Axalta Axalta K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Caribbean Cinemas Caribbean Cinemas Digital Activations SoFi Stadium at Hollywood Park CG Naval Academy Athletic Association Casey's HQ Casey's Headquarters Cedar Valley Seminary Cedar Valley Seminary Foundation: Leeman Education Center Vikings-Museum-Exterior Minnesota Vikings Museum University of Pittsburgh Panthers Pittsburgh Panthers Zoo Knoxville Zoo Knoxville Wonderscope Children's Museum The Regnier Family Wonderscope Children’s Museum DI Kansas State Wildcats - Vanier Football Complex SoFi Stadium SoFi Stadium at Hollywood Park United States Naval Academy Naval Academy Athletic Association Casey's HQ Casey's Headquarters Vikings-Memorabilia Minnesota Vikings Museum University of Pittsburgh Panthers Pittsburgh Panthers Zoo Knoxville Zoo Knoxville Wonderscope Children's Museum The Regnier Family Wonderscope Children’s Museum SOFI SoFi Stadium at Hollywood Park United States Naval Academy Naval Academy Athletic Association Caseys Casey's Headquarters Vikings-History Minnesota Vikings Museum University of Pittsburgh Panthers Pittsburgh Panthers Zoo Knoxville Zoo Knoxville Wonderscope Children's Museum The Regnier Family Wonderscope Children’s Museum SoFi Stadium SoFi Stadium at Hollywood Park United States Naval Academy Naval Academy Athletic Association Ring-of-Honor-Plaque Minnesota Vikings Museum DI Pittsburgh Panthers Zoo Knoxville Zoo Knoxville SoFi Stadium SoFi Stadium at Hollywood Park United States Naval Academy Naval Academy Athletic Association Minnesota-Vikings-Team-Store Minnesota Vikings Museum Knoxville Exterior Signage Zoo Knoxville SoFi Stadium SoFi Stadium at Hollywood Park DI Naval Academy Athletic Association Splash-Wall-Photo-Op Minnesota Vikings Museum Zoo Knoxville Zoo Knoxville DI Naval Academy Athletic Association Minnesota-Vikings-Catch-Uniform-Exhibit Minnesota Vikings Museum

Bringing Theming to Life

As a theming design company, Dimensional Innovations knows just how to bring your theme to life. To get started, we will go over all of your ideas and look at your space. Often, we do theming on a grand scale. So, we can discuss any large installation pieces, artwork, logos, and so much more.

As we continue the process, we will start to see how we can position the elements you want to incorporate in your theming design in your space. We can create a whole new world for you. When Hy-Vee told us that they wanted to create a Times Square theme in their Helpful Smiles Technology Center (HST) in Des Moines, Iowa, we knew this would be a fun project.

To make Hy-Vee’s idea come to life, we set about creating a branded cityscape that matches New York’s Times Square, making it look like employees are sitting in the heart of the Big Apple. In the design, we replicated a jumbo screen and added a permanent food truck with daily specials for employees. A digital tracker even flashes updated company news along the walls, and neon diner signs and cityscape lights cycle on and off throughout the day. We wanted to create the bustle that NYC is known for in the building. The bright lights, big city vibe made this a fun project for DI!

At Dimensional Innovations, we offer a variety of different themed design capabilities. For the Alamo Drafthouse in Omaha, Nebraska, we created a Star Wars-themed movie theater experience like no other. As guests enter the theater, they are immediately immersed in a space that undoubtedly takes them directly into the Star Wars universe.

At the entrance, there are sixteen-foot-tall LED lightsabers that continue throughout the common areas of the theater. The concession stand looks like a space station, and Imperial-style light panels and directory signage lead people through the corridors. Visitors can also take photos on a precise recreation of Emperor Palpatine’s throne from the films. The best feature of the whole theater is the 10-foot-wide Death Star replica that hangs over the main lobby of the theater.

Dimensional Innovations is all about turning imagination into reality. We love taking a theme and bringing larger-than-life, never-before-seen elements into the design. Working on new theming projects allows for ideas and creativity for our team. Let us take your next themed project to the next level!

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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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