LEGOLAND® Resorts’ LEGO® Ferrari Build & Race

Bringing LEGO® and Ferrari Together in a High-Speed, Hands-On Experience

The Challenge: When LEGOLAND® Resorts, LEGO® and Ferrari teamed up, they wanted to create groundbreaking attractions that combined physical play, digital innovation and storytelling. Their goal was to bring the thrill of Ferrari racing to life in a way that would entertain guests of all ages. But turning this high-octane dream into reality required a partner who could engineer both a spectacle and a seamless experience.

Crafting the Solution: Enter Dimensional Innovations, the creative engine behind the LEGO® Ferrari Build & Race experience. Collaborating with Good & Roberts, DI designed, engineered and built an interactive, three-zone adventure that puts guests in the driver's seat—literally.

Zone One: The Garage

Guests start their journey in The Garage, greeted by Dena, an animated LEGO® Minifigure with a knack for Ferrari history and humor. DI created Dena’s script and interactive video, giving visitors a glimpse into the backstory of Enzo Ferrari and the famous luxury car manufacturer.

Here, visitors can take the driver's seat in the life-size LEGO® Ferrari F40, constructed from 360,000 bricks, complete with interactive features like a honking horn and revving engine.

Zone Three: Let's Race

The final zone merges physical builds with digital racing. Guests scan their LEGO® creations, which are analyzed for aerodynamic specs. After customizing features like tires and engines to adapt to real-time track conditions, racers compete on a virtual version of Ferrari's Pista di Fiorano, Ferrari’s real-life test track in Maranello, Italy. Using touchpad controls, they navigate the course, aiming for the fastest lap and a spot on the leaderboard.