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Theming is the process of developing an overarching theme to create a holistic, integrated concept for your space, whether it be a hospital, movie theater, store, arena, office, park, or other location. Think of theming as an organizational process that makes a place feel cohesive to visitors but done with a magnificent feel.


Involved theming allows guests to feel like they know what to expect from your business. This doesn’t mean that you can’t allow for some surprises or excitement. Let’s see how Dimensional Innovations can help you develop your next theming project.

Bringing Theming to Life

As a theming design company, Dimensional Innovations knows just how to bring your theme to life. To get started, we will go over all of your ideas and look at your space. Often, we do theming on a grand scale. So, we can discuss any large installation pieces, artwork, logos, and so much more.

As we continue the process, we will start to see how we can position the elements you want to incorporate in your theming design in your space. We can create a whole new world for you. When Hy-Vee told us that they wanted to create a Times Square theme in their Helpful Smiles Technology Center (HST) in Des Moines, Iowa, we knew this would be a fun project.

To make Hy-Vee’s idea come to life, we set about creating a branded cityscape that matches New York’s Times Square, making it look like employees are sitting in the heart of the Big Apple. In the design, we replicated a jumbo screen and added a permanent food truck with daily specials for employees. A digital tracker even flashes updated company news along the walls, and neon diner signs and cityscape lights cycle on and off throughout the day. We wanted to create the bustle that NYC is known for in the building. The bright lights, big city vibe made this a fun project for DI!

At Dimensional Innovations, we offer a variety of different themed design capabilities. For the Alamo Drafthouse in Omaha, Nebraska, we created a Star Wars-themed movie theater experience like no other. As guests enter the theater, they are immediately immersed in a space that undoubtedly takes them directly into the Star Wars universe.

At the entrance, there are sixteen-foot-tall LED lightsabers that continue throughout the common areas of the theater. The concession stand looks like a space station, and Imperial-style light panels and directory signage lead people through the corridors. Visitors can also take photos on a precise recreation of Emperor Palpatine’s throne from the films. The best feature of the whole theater is the 10-foot-wide Death Star replica that hangs over the main lobby of the theater.

Dimensional Innovations is all about turning imagination into reality. We love taking a theme and bringing larger-than-life, never-before-seen elements into the design. Working on new theming projects allows for ideas and creativity for our team. Let us take your next themed project to the next level!

Museums + Zoos + Art While artifacts and historic events remain unchanged, the perspectives and experiences used to tell their story evolve. Through interpretive design, we help you create meaningful relationships that translate directly to more visits, membership and advocacy for your cultural exhibits. Learn More
american royal
childrens museum of indianapolis
Cosmosphere Logo
Kansas City International Airport
Leeman Education Center
national loon center
Parade of Hearts
Wyoming Capitol Square
Flint Hills
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Get in Touch with Us

Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.



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