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LEGOLAND® California Resort's LEGO® Ferrari Build & Race

LEGOLAND LOGO
 

On your mark,

get set, LE-GO!

LEGOLAND® California Resort, LEGO® and Ferrari had a vision. In a first-of-its-kind partnership, these three household names were aiming to create a physical, digital and content attraction like we’ve never seen before inside LEGOLAND California Resort. They just needed someone to see it across the finish line.

 

Using innovative racing technology and a little bit of elbow grease, Dimensional Innovations and Good & Roberts were excited to design, engineer and build an interactive and action-packed experience where visitors can build, test, and race their custom-designed LEGO Ferrari.

 

ZONE one 

LEGO Ferrari Build & Race contains three zones, starting in The Garage where crewmember Dena, a lively animated LEGO Minifigure, tells the story of Ferrari, greets visitors and preps them for the big race, even cracking a few jokes along the way. Visitors can take the driver’s seat in the life-size Ferrari F40 built out of LEGO bricks. Not only is this an awesome photo-op, it’s interactive – riders can honk the horn and even rev the model engine.

360,000

Number of LEGO bricks used to build the F40 Ferrari model

1947

Year Ferrari was founded in Maranello, Italy

 

 

ZONE two

Inside Zone Two, mounds of assorted LEGO bricks await for racers to assemble their Ferrari based on three suggested models – all open to creative interpretation. Sounds of roaring engines and garage tinkerings echo inside the space, making for a fully hands-on, immersive experience. Three different racetracks are open for testing and calculating race variables, including engine functionality, jump tracks and top speed. 

4

Build stations to create a customized LEGO Ferrari

SLOW-MO REPLAY

Boost your LEGO racer through the Ferrari tire and watch the video replay in all its slow motion glory

 

ZONE three

Built and tested to unique perfection, visitors take their models to Zone Three, where the physical and digital worlds become one. Racers scan their LEGO creation, where it’s  projected on the digital racetrack inspired by Pista di Fiorano, Ferrari’s real-life test track.

Once scanned and scored based on the car’s aerodynamic specs, racers must select effective tires and engine models depending on the track's changing weather conditions. Finally, it's time to race using a 10-inch touchscreen and two touchpad LEGO buttons – left for speed bursts, right for switching lanes. Racers compete for the fastest lap time as well as a shot at an appearance on the daily leaderboard.

At the intersection of technology, competition and imagination, LEGO Ferrari Build & Race puts you behind the wheel for a race you’ll never forget.

And to that, we wave the checkered flag. May the best LEGO Ferrari win.

60+

Attractions inside LEGOLAND California

1.86 mi.

The Pista di Fiorano test track in Italy is nearly two miles long

 

 

LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure and LEGOLAND are trademarks of the LEGO Group. ©2022 The LEGO Group. LEGOLAND CALIFORNIA RESORT AND SEA LIFE ARE A PART OF THE MERLIN ENTERTAINMENTS GROUP.

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Spencer Farley

Spencer Farley

Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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