LEGOLAND® Resorts’ LEGO® Ferrari Build & Race
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This came out just as we envisioned it. We set the bar very high for DI.
Their creativity and determination shined.
Tom Storer, Project Director, Merlin Entertainments
LEGOLAND Resorts, LEGO® and Ferrari had a vision. In a first-of-its-kind partnership, these three household brands aimed to create a physical, digital and content attraction in LEGOLAND California Resort unlike anything we’d ever seen. They just needed a partner to see it across the finish line.
Using innovative racing technology and a little elbow grease, Dimensional Innovations and Good & Roberts were excited to design, engineer and build an interactive and action-packed experience where visitors can build, test, and race their custom-designed LEGO Ferrari.
Since the attraction’s first grand opening in Califonia, our team has brought to life another iteration of LEGO® Ferrari Build & Race inside the LEGOLAND® Florida Resort. Here’s how the experiences work.
ZONE ONE: tHE GARAGE
LEGO Ferrari Build & Race contains three zones, starting in The Garage where crewmember Dena, a lively animated LEGO Minifigure, tells the distinguished history of Ferrari, greets visitors and preps them for the big race, even cracking a few jokes along the way.
The Dimensional Innovations team created Dena’s script and interactive video, aiming to engage and excite visitors while also giving them a glimpse into the backstory of Enzo Ferrari and the famous luxury car manufacturer.
Making their way through Zone One, visitors can take the driver’s seat in the life-size Ferrari F40 built solely out of LEGO bricks – 360,000 to be exact. Not only is this a sweet photo-op, it’s interactive – riders can honk the horn and rev the model engine.
360,000
Number of LEGO bricks used to build the F40 Ferrari model
award-winning
LEGO Ferrari Build & Race was named one of the 2023 "Out of This World Experiences" by LAVNCH [CODE]
ZONE TWO: bUILD & TEST
Inside Zone Two, mounds of assorted LEGO bricks await the smallest of racers to assemble their Ferrari based on three suggested models – all open to creative interpretation. It’s here visitors get a sneak peek into the realistic design and build processes of Ferrari manufacturing in Italy.
To see how their LEGO car performs, drivers can use three different test tracks designed to calculate race variables including, engine functionality, jump tracks and top speed. With sounds of roaring engines and garage tinkerings echoing inside the space, racers can send their LEGO model down the steep jump track in an effort to make it through the life-size tire toward the checkered finish line. If successful, a slow-motion capture video of the jump is played throughout the space for all to see.
Before moving into Zone Three, the final challenge awaits. Racers compete against their friends and family to see who has the fastest car. Placing their creations at the top of the steep racing ramp, each racer’s time is calculated to determine who crossed the finish line and in what order.
4
Build stations to create a customized LEGO Ferrari
SLOW-MO REPLAY
Boost your LEGO racer through the Ferrari tire and watch the video replay in all its slow motion glory
ZONE THREE: lET'S RACE
Built and tested to unique perfection, visitors take their models to Zone Three, where the physical and digital worlds become one.
By utilizing uniquely-engineered stations, racers scan their LEGO creation to be projected on the digitally-replicated Pista di Fiorano, Ferrari’s real-life test track in Maranello, Italy.
GOING GLOBAL
LEGO Ferrari Build & Race is expanding across the pond with locations in Windsor, UK and Billund, DK
READY, SET, LE-GO!
At the intersection of technology, competition and imagination, LEGO Ferrari Build & Race puts you behind the wheel for a race you’ll never forget. And to that,
we wave the checkered flag. May the best LEGO Ferrari win.
LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure and LEGOLAND are trademarks of the LEGO Group. ©2022 The LEGO Group. LEGOLAND CALIFORNIA RESORT AND SEA LIFE ARE A PART OF THE MERLIN ENTERTAINMENTS GROUP.
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Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley
Ashley Elliott
Client Success Manager
Ashley values meaningful relationships and the importance of positive experiences. She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always... more about Ashley Elliott