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LEGOLAND® California Resort's LEGO® Ferrari Build & Race

LEGO
 

This came out just as we envisioned it. We set the bar very high for DI.

Their creativity and determination shined.

Tom Storer, Senior Project Manager, Merlin Entertainments

LEGOLAND California Resort, LEGO® and Ferrari had a vision. In a first-of-its-kind partnership, these three household names aimed to create a physical, digital and content attraction in LEGOLAND California Resort unlike anything we’d ever seen. They just needed a partner to see it across the finish line.


Using innovative racing technology and a little elbow grease, Dimensional Innovations and  Good & Roberts were excited to design, engineer and build an interactive and action-packed experience where visitors can build, test, and race their custom-designed LEGO Ferrari.

 

 

ZONE ONE: tHE GARAGE

LEGO Ferrari Build & Race contains three zones, starting in The Garage where crewmember Dena, a lively animated LEGO Minifigure, tells the distinguished history of Ferrari, greets visitors and preps them for the big race, even cracking a few jokes along the way. 

The Dimensional Innovations team created Dena’s script and interactive video, aiming to engage and excite visitors while also giving them a glimpse into the backstory of Enzo Ferrari and the famous luxury car manufacturer.

Making their way through Zone One, visitors can take the driver’s seat in the life-size Ferrari F40 built solely out of LEGO bricks – 360,000 to be exact. Not only is this a sweet photo-op, it’s interactive – riders can honk the horn and rev the model engine.

360,000

Number of LEGO bricks used to build the F40 Ferrari model

1947

Year Ferrari was founded in Maranello, Italy

 
LEGO

Strike a Pose

A full-scale F40 Ferrari hand crafted from hundreds of thousands of LEGO bricks serves as a one-of-a-kind photo op for all visitors.

Meet Dena

With an abundance of automotive knowledge and quick-witted jokes, Dena interacts with visitors to make for a fun and informative guide to prep racers for their big debut.

ZONE TWO:  bUILD & TEST

Inside Zone Two, mounds of assorted LEGO bricks await the smallest of racers to assemble their Ferrari based on three suggested models – all open to creative interpretation. It’s here visitors get a sneak peek into the realistic design and build processes of Ferrari manufacturing in Italy. 

To see how their LEGO car performs, drivers can use three different test tracks designed to calculate race variables including, engine functionality, jump tracks and top speed. With sounds of roaring engines and garage tinkerings echoing inside the space, racers can send their LEGO model down the steep jump track in an effort to make it through the life-size tire toward the checkered finish line. If successful, a slow-motion capture video of the jump is played throughout the space for all to see.

Before moving into Zone Three, the final challenge awaits. Racers compete against their friends and family to see who has the fastest car. Placing their creations at the top of the steep racing ramp, each racer’s time is calculated to determine who crossed the finish line and in what order.  

4

Build stations to create a customized LEGO Ferrari

SLOW-MO REPLAY

Boost your LEGO racer through the Ferrari tire and watch the video replay in all its slow motion glory

 

ZONE THREE: lET'S RACE

Built and tested to unique perfection, visitors take their models to Zone Three, where the physical and digital worlds become one. 

By utilizing uniquely-engineered stations, racers scan their LEGO creation to be projected on the digitally-replicated Pista di Fiorano, Ferrari’s real-life test track in Maranello, Italy.

1.86 miles

Length of Pista di Fiorano test track in Italy

 
LEGO

Scan & Score

Once scanned, the LEGO racecar is scored based on the car’s aerodynamic specs. An algorithm created by the Dimensional Innovations team calculates race variables such as weight and drag to predict the car’s acceleration, handling and braking performance. Players can also add custom stickers and a personal license plate to their digital Ferrari.

Final Touches

While their Ferrari may look pretty sleek on screen, racers must also select effective tires and engine models depending on their LEGO design and changing weather conditions such as wind speed and track slickness. Track conditions change based on real-time weather at the Pista di Fiorano, making for a unique user experience in every race.
 

lego 2

Start Your Engines

Drivers then step aside to one of six race stations where they’ll find a 10-inch screen and two touchpad LEGO buttons that act as controls – left for speed bursts, right for switching lanes. In a three-lap race, players will compete against their friends for the fastest lap time as well as a shot at an appearance on the daily leaderboard. Each live race is projected arena-style in the center of the racing station, featuring 3D replicas of Fiorano’s real landscape and landmarks. Hovering above the space is a massive halo display for a bird’s eye view of the action for all to enjoy.

READY, SET, LE-GO!

At the intersection of technology, competition and imagination, LEGO Ferrari Build & Race puts you behind the wheel for a race you’ll never forget. And to that,

we wave the checkered flag. May the best LEGO Ferrari win. 

 

LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure and LEGOLAND are trademarks of the LEGO Group. ©2022 The LEGO Group. LEGOLAND CALIFORNIA RESORT AND SEA LIFE ARE A PART OF THE MERLIN ENTERTAINMENTS GROUP.

 

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Get in Touch
Spencer Farley

Spencer Farley

Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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