DI’s track record of experience design in the NFL, NBA, MLB, NHL, MLS and NASCAR is unmatched. Out on the edge of working with new technologies, we help teams merge the physical + digital worlds to meet rising fan expectations. Our holistic approach to venues is highlighted in Atlanta’s Mercedes Benz Stadium and Minneapolis’ Target Center.

From brand activation design and planning, to interactive fan zones and kid zones, to luxury suites, to innovative locker rooms and practice facilities – we understand how to tell team and brand stories that fuel excitement and forge deeper connections.


  • Interactive Fan Experience
  • Kid Zone
  • Locker Room
  • Practice Facility
  • Sponsor Activation
  • Hall of Fame
  • Immersive VR/AR Technology
  • Signage + Wayfinding
  • Clubs and Suites
  • Team + Front Office Space
  • Arena + Stadium Brand Standardization
  • Retail + Sales Centers

Related Projects + Clients

Feel that tingling in your fingertips?That’s the magnetic urge to contact us about your next project.

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