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SoFi Stadium at Hollywood Park
SoFi Stadium at Hollywood Park is the type of forward-thinking environment that could only come to life in Los Angeles,
a city hungry for an NFL return and blessed by its location within the ultimate Southern California climate and lifestyle.
SoFi Stadium at Hollywood Park is the beautiful new home for two NFL teams — the Los Angeles Rams and Los Angeles Chargers. Yet the vision for the stadium and its surrounding development incorporates so much more than football. As the location of the 2022 Super Bowl, 2023 College Football National Championship and the Opening and Closing Ceremonies for the 2028 Summer Olympics, SoFi Stadium is a premier destination for entertainment, concerts, and of course, live sporting events.
When Dimensional Innovations was brought onto the team by StadCo and Legends nearly two years prior to the stadium opening in 2020, our role was to collaborate with ownership, HKS, the organizations and their partners to develop and implement a cohesive sponsorship integration that spanned from strategy to installation and optimization.
With our embedded team members in L.A., we oversaw the design, engineering, and installation of digital and physical branded experiences for more than 15 different partners, including household brands such as Pepsi, American Airlines and Google. Our team worked closely with each brand to ensure their story was told in unique fashion while providing real impact to make every visitor feel like a VIP.
SoFi branding is featured as the hero, being naturally woven into the fabric of the venue with key activation areas throughout the footprint. The first key area is the SoFi Circle, which is a large branded space that includes food and beverage, pop-up interactives, and lounging areas. The second is a dedicated hospitality area that includes an outdoor lounge followed by the indoor social club with a central bar that is surrounded by a branded event viewing space.
DI was also responsible for the design and fabrication of the letter sets adorning the roof, atriums, internal bowl and bridges at SoFi Stadium. The north roof signage, the largest by size alone, weighs nearly 36,000 pounds. Despite the signage’s massive size and weight, all lettering is seismic certified to withstand the effects of an earthquake and maintain functionality in the aftermath of the event.
SoFi Stadium at Hollywood Park is the type of forward-thinking environment that could only come to life in Los Angeles, a city hungry for an NFL return and blessed by its location within the ultimate Southern California climate and lifestyle. We’re proud to have played our part to help bring this hybrid mecca of sports and entertainment to life.
Learn more about Brand Activation, Brand Storytelling, Branded Fan Experiences, Luxury Suite Design, and Environmental Design.
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Justin Wood
Principal / Sports Practice Director
With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director. Justin feeds his passion... more about Justin Wood
Rick Smith
VP/ECD Experiential Design
A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith
