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Minnesota Twins Celebration Signs

Traditions take new shape at the

intersection of nostalgia and innovation

The Minnesota Twins are elevating traditions old and new with two tech-focused "WOW" moments inside Target Field. Channeling the organization's vision of elevated nostalgia, DI stepped up to the plate to reimagine the iconic Minnie & Paul Celebration Sign and create a complementary Baseball Medallion atop the right-field digital tower. 

Working alongside partners Mortenson Construction, Dynapac and Topline, DI aimed to modernize the beloved Minnie & Paul sign with updated technology and new Twins’ branding. The sign still features the hallmarked handshake, now brought to life by real-time mechanical movement rather than a plexiglass-protected shifting light display. 

 

 

“Win! Twins!” accompanies the celebratory handshake and can also be illuminated independently for additional functionality and fan engagement. 1,203 feet of customizable RGBW LEDs line the sign’s exterior with a total of 155 LEDs scattered throughout the structure’s design for a bright and eye-catching addition to centerfield. 

Mounted atop the ballpark’s right-field tower is a luminous Baseball Medallion that shines and spins in natural synergy with the celebration sign.

 

Inspired by the city’s sky bridges, the steel sphere measures roughly 12 feet in diameter and rotates around the 9-foot-tall “TC” Minnesota Twins' logo enclosed inside. Sixty programmable RGBW LED nodes shimmer around the medallion along with 70 pairs of animated illuminated stitching visible beyond the Twins stadium and into the Minneapolis skyline. 

Technically speaking, the baseball is a 3-frequency geodesic sphere made up of icosahedron triangles – higher frequency equals more triangles. And with more triangles, the more spherical it becomes. (We can thank our engineering team for that one.)

With flexibility and versatility in mind, the LEDs on the celebration sign and baseball medallion are customizable, allowing stadium staff to change effects and colors in real time based on designated presets. For example, lights can flash in synchronicity to highlight big plays and even dazzle to complement the game-end fireworks show. 

 

 

Bringing these unique additions to life required close collaboration with Twins stakeholders and DI’s interdisciplinary teams. From design to engineering, tech development to fabrication, maintaining open internal communication throughout all stages of the project was paramount. The ability to quickly create, pivot and problem-solve all under one roof empowered us to finish the job on a competitive timeline.

As the first recognizable updates to the stadium since its opening, the Minnie & Paul Celebration Sign and shining Baseball Medallion evoke a sense of sentimental innovation and work in tandem to create an exciting fan experience unique to Target Field. 

Learn more about attraction design, specialty lighting and environmental design

*Installed images courtesy of the Minnesota Twins

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Rick Smith

Rick Smith

VP/ECD Experiential Design

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith Rick Smith Rick Smith VP/ECD Experiential Design

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.
Rick’s strength lies in his ability to connect brands and their customers to the physical environment. His collaborative and comprehensive approach details the project vision through words, ideas and images.

Not only a leader at DI, Rick is heavily involved in the Kansas City design community. A member of the Society for Environmental Graphic Design (SEGD) and AIGA, Rick chairs the local SEGD chapter, is on the AIGAKC Board of Directors and on the Kansas City Design Week Planning committee.

Married for over 10 years, Rick and his wife have two children. An outdoors-kind-of-guy, Rick enjoys climbing, camping, mountaineering, and just generally being outside. He also plays guitar and coaches his daughter’s softball team in his not-so-abundant spare time.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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