Intuit Dome

Redefining Fan Experiences at Intuit Dome

Challenge: Intuit Dome, the visionary basketball arena conceived by Steve Ballmer, owner of the LA Clippers, dared to redefine what it means to be fan-focused. The goal was clear but ambitious: create the world's most technologically advanced, immersive arena—a space where every detail reminded visitors why they were there—to celebrate live sports and entertainment.

As the Clippers looked forward to a new arena, developing a new visual aesthetic for the team became imperative. While the Clippers designed a new brand identity for the team, DI served as a strategic partner, creating elements ranging from large-scale digital sculptures and locker room graphics down to food packaging and composting labels. By utilizing a thorough master plan, innovative branding and cutting-edge technology, DI helped bring this vision to life, earning Intuit Dome the honor of the most technologically advanced arena in the world.

Solution: DI approached the project holistically, combining strategic planning, bold branding and technological distinction to create an unparalleled fan experience. The result is an iconic destination for Clippers fans and eventgoers alike. Here’s how DI and Intuit Dome achieved their shared vision.

Master Planning and Branding

Strategic Planning: DI worked closely with stakeholders to identify branding and sponsorship opportunities that maximized visibility and impact throughout the arena. In addition, DI coordinated infrastructure planning to align seamlessly with these initiatives, ensuring a cohesive and strategic approach. By providing a comprehensive cost analysis, stakeholders can make informed decisions that balance innovation with budget considerations. 

Team Rebranding: When the Clippers rebranded midway through the project, DI led the effort to create assets based solely on the new logo. From designing the Clippers Experience Center to reimagining the practice facility’s locker rooms, signage, graphics and the players’ tunnel, DI’s work seamlessly integrated the team’s new brand into every corner of the arena.