Minnesota Vikings Voyage

Solution: DI partnered with SRA Architects to create the Vikings Voyage fan experience inside U.S. Bank Stadium—a 14,000-square-foot museum environment organized into 18 distinct, story-focused activation zones. The museum centers on storytelling, combining physical artifacts and displays with tactile, audio- and video-responsive interactives that bring history to life. Visually striking moments such as the “Frozen in Time” exhibit—where jerseys and trophies from players with retired numbers appear within sculpted, ice-like columns—anchor the experience, while social prompts like the Gatorade wall invite visitors of all ages to capture and share their visit using #VikingsMemories. The result is a cohesive, multi-generational journey that celebrates the franchise’s past and creates fresh, memorable moments for every fan who walks through the doors.