“
We came to DI to help us develop how this could be a mix of your traditional hall of fame experience—something that’s got the artifacts and memorabilia,
but also something that can be fun and interactive for fans of all ages."
Jenny Haag, Minnesota Vikings
The Vikings Voyage is located in the northwest corner of U.S. Bank Stadium, and it provides fans with an interactive experience that includes virtual reality, personalized RFID check-in, and a first-of -its-kind OLED equipment display. The activation provides fans with the opportunity to participate in combine-themed events, including catching passes while wearing a virtual reality Vikings helmet, running the three-cone drill against a current Vikings player’s pace, and hitting a tackling sled that measures impact force. The space allows fans to track scores and compete against others at the various stations by wearing bracelets connected to the RFID system.
Learn more about Branded Fan Experiences, Fan Museums, and Digital Interactives.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Lyndee Trost
Executive Creative Director
As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail... more about Lyndee Trost