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Minnesota Vikings Voyage

Vikings Voyage: An Immersive, Multi-Generational Fan Experience at U.S. Bank Stadium

The Challenge: With a legacy dating to 1961, the Minnesota Vikings had amassed an extensive collection of memorabilia and unforgettable moments but lacked a modern, dedicated venue to share them with new generations of fans. The task was to create an engaging, story-driven environment that would resonate equally with a 10-year-old discovering the team for the first time and a 70-year-old reliving decades of memories, all within a space that felt immersive, social-media friendly and blended artifacts with interactive technology.

 

Location

Minneapolis, Minnesota
 

Partners

SRA Architects
 

Recognition

2019 Digital Signage Expo, Apex Award
 

Crafting the Solution: DI partnered with SRA Architects to create the Vikings Voyage fan experience inside U.S. Bank Stadium—a 14,000-square-foot museum environment organized into 18 distinct, story-focused activation zones. The museum centers on storytelling, combining physical artifacts and displays with tactile, audio- and video-responsive interactives that bring history to life. Visually striking moments such as the “Frozen in Time” exhibit—where jerseys and trophies from players with retired numbers appear within sculpted, ice-like columns—anchor the experience, while social prompts like the Gatorade wall invite visitors of all ages to capture and share their visit using #VikingsMemories. The result is a cohesive, multi-generational journey that celebrates the franchise’s past and creates fresh, memorable moments for every fan who walks through the doors.

"We came to DI to help us develop how this could be a mix of your traditional hall of fame experience—something that’s got the artifacts and memorabilia, but also something that can be fun and interactive for fans of all ages."

-- Jenny Haag, Minnesota Vikings

 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Lyndee Trost

Lyndee Trost

Executive Creative Director

As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail... more about Lyndee Trost Lyndee Trost Lyndee Trost Executive Creative Director

As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail oriented and has the ability to work under tight timelines making her an asset for clients. She has worked on several large-scale environmental design projects, including the Dairy Framers of America headquarters.

Prior to joining DI, Lyndee worked in art director positions for BRR Architecture and Staples. She has a bachelor’s degree in graphic design from the University of Missouri- Kansas City. When she is not designing, you can find Lyndee kickboxing, traveling, or working on photography.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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