Healthcare

Children’s Healthcare of Atlanta

Honoring Generosity Through Experience: Interactive Donor Recognition

The Challenge: Children’s Healthcare of Atlanta (CHOA), Georgia’s only freestanding pediatric healthcare system, set out to create more than just a new hospital—they envisioned an environment that could comfort, inspire and engage young patients and their families at every turn. As part of the new Arthur M. Blank Hospital, CHOA needed donor recognition that would go beyond names on a wall. The goal was to tell stories, encourage generosity and create interactive moments that reflect the spirit of community and care. At the same time, the hospital needed a scalable, brand-aligned environmental design package to enhance wayfinding, create a calming atmosphere and unify the experience across all 20 floors.

Year

2024

Project Scope

Donor Activations, Sponsorship Activations, Patient Experience Design, Immersive Technology, Positive Distractions

Location

Atlanta, Georgia

Partners

ESa Architecture Firm

Recognition

2025 SEGD Global Design Awards - Finalist

Crafting the Solution: Dimensional Innovations brought this vision to life through a robust combination of interactive donor recognition, environmental storytelling and custom art installations.

Donor Installations

Interactive Donor Wall: A massive 20x10-foot LED screen highlights the names of major contributors with a flowing, water-inspired backdrop. Visitors can scan a QR code to find a donor, triggering a moment of personalized recognition on a smaller screen before being featured prominently on the main display.
Digital Forest Donation Wall: A cutting-edge digital display that invites real-time donations through a unique, interactive approach. A large-scale LED screen features a living landscape full of customized animals that are brought to life through live donations. Visitors scan a QR code to make a special contribution to adopt a woodland animal which will appear in the digital forest wall inside the hospital for patients and families to enjoy. Custom animals appear on this nearly 18x8 foot screen, where they roam the landscape and interact with fellow creatures. In its first 90 days, Children's received more than 100 donations from this installation - an astounding feat considering the wall is not located in a high-traffic area.

Making an Early Impact

Over 200+ new, unique real-time donations received through the Digital Forest Donor Wall within the hospital's first 9 months of opening.

Arthur M. Blank Tribute Wall: A floor-to-ceiling graphic wall and a 47-foot-long LED screen pay tribute to Arthur Blank’s transformative $200 million gift. The digital experience shares his philanthropic legacy through rich storytelling and vibrant motion content.
Aflac Cancer and Blood Disorders Center Display: A clean, modern donor wall recognizes vital supporters of the center’s life-saving work through a rotating digital display, offering a moment of appreciation for major gifts.

Environmental Graphic Design + Branded Storytelling

In parallel, DI designed and implemented a full-scale environmental graphics package for Arthur M. Blank Hospital. Inspired by CHOA’s brand and Georgia’s diverse landscape, the team created over a thousand unique graphic moments—pulling from the Blue Ridge Mountains, animal-filled forests, and native flora to create a playful, nature-forward experience. These visuals were not only beautiful but carefully crafted to bring comfort and delight to pediatric patients across every floor.

DI also developed supplemental artwork and custom installations that preserve CHOA’s rich history, including:

Encased artifacts from Egleston Hospital, bridging legacy with innovation
A touchscreen kiosk that lets visitors explore CHOA’s historical milestones and donor impact stories
Branded displays that tell the story of how the hospital came to be—highlighting the people who made it possible

This integrated approach ensured a cohesive, immersive space rooted in healing, gratitude, and Georgia pride. From interactive tech to tactile storytelling, every element reinforces CHOA’s mission: to provide care that’s as compassionate as it is cutting-edge.

CONCEPT

CREATION

Healthcare With the patient as our priority, we reimagine physical and digital experiences that deliver positive long-term outcomes. Our empathetic and proven approach combines the power of imagination with an uplifting environment to encourage patient healing while delivering a better experience for patients, families, and caregivers.

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Brandon Kuzara

Practice Director Corporate and Healthcare

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara