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Carilion Children's Social Butterflies

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social butterflies

The interactive butterfly wall is a wonderful distraction. It's unique, calming and relaxing and helps

set apart a visit to a Carilion Children's physician visit than from other medical visits.

Donald Kees, MD, Carilion Children's

 

Positive distractions play a powerful role in pediatric healthcare, giving the smallest of patients an opportunity to play, dream and interact during a time often riddled with uncertainty and discomfort. At Carilion Children's Tanglewood Center, positive distractions are pivotal to the patient experience.

 

When looking to implement a digital art wall for the clinic waiting room, Carilion Children's wanted an interactive element that embodied their mission of hope, strength and healthcare equality. In collaboration with the Carilion team, Dimensional Innovations explored several imagery options and themes, one of which fluttered above all others. 

 

Symbolizing restoration and tranquility, the butterfly holds a special place in the heart of Carilion Children's, even serving as an element of their brand logo. Our team was pleased to work alongside Stage Sound to bring a digital butterfly sanctuary to life.

 

Social Butterflies is an interactive experience located in the clinic’s first-floor lobby that allows children to create their own butterflies using the touchscreen kiosk or a mobile phone. Users can choose from a simple, intermediate or complex design based on the detail of the black and white sketch.

The digital art display is made up of six portrait display screens and is designed to be interactive, soothing and accessible to all kids visiting the center, regardless of age, ability, or socioeconomic status. Entertaining and easy to use, Social Butterflies is engaging but not so gamified that kids can’t step away.

18+

pediatric specialties covered within Carilion Children's practices

98

years Carilion Children's has spent serving the Roanoke community and beyond

 

 

After selecting their butterfly, they can fill the wings with color by choosing from a 20-shade palette. Children then name their colorful butterfly and send it off into the wild – virtually of course.

Patients and families can watch their new uniquely-designed creation float across the Ronoake-inspired nature sceneries as they interact with butterflies created by fellow visitors. The interaction does not end after the butterfly is released. If a child stands still in front of the screen, butterflies will swarm to the tracked presence, creating a shape and then dispersing using three Intel RealSense cameras.

Driven by a sense of community, the interactive Social Butterflies experience is a fun, calming and positive distraction that helps give kids visiting Carilion’s Children a small sense of control – even if it’s just for a little while.

 

Testimonials

[DI] was great at working with a very diverse group to develop a great end product. Our world is full of fast-paced, adrenaline rising experiences, and we hope this will be just the opposite.

Donald Kees, MD, Carilion Children's

DI has been a wonderful partner. They really listened to us during our development meetings. While they gave us ideas of what they could do, they really worked with us to develop something that fit our needs. The creative process was not a “one-and-done” session. They allowed us to evolve the butterfly interactive wall over time.

Healthcare With the patient as our priority, we reimagine physical and digital experiences that deliver positive long-term outcomes. Our empathetic and proven approach combines the power of imagination with an uplifting environment to encourage patient healing while delivering a better experience for patients, families, and caregivers.
 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Alex Divine

Alex Divine

Account Director

Alex is focused on listening and understanding the needs of his clients in order to build teams that solve problems and create remarkable experiences. Alex has 8 years of client leadership experience and brings a strong understanding of... more about Alex Divine Alex Divine Alex Divine Account Director

Alex is focused on listening and understanding the needs of his clients in order to build teams that solve problems and create remarkable experiences. Alex has 8 years of client leadership experience and brings a strong understanding of client service and account management to each project, and makes sure his clients' goals stay center-focus. He has a unique ability to anticipate problems and develop solutions quickly, while building trust with his clients and project partners.

 

Outside of the office, Alex enjoys spending his time exploring the mountains of Colorado with his wife and two dogs. Additionally, Alex is a CrossFit Level 1 trainer and coaches classes several nights per week. 

Drew Berst

Drew Berst

Executive Director - Collegiate Sports

Drew Berst is an Executive Director and oversees the Collegiate Sports, Higher Education and Healthcare practices at Dimensional Innovations. Berst lives and breathes college sports and is the single point of accountability for all... more about Drew Berst Drew Berst Drew Berst Executive Director - Collegiate Sports

Drew Berst is an Executive Director and oversees the Collegiate Sports, Higher Education and Healthcare practices at Dimensional Innovations.

Berst lives and breathes college sports and is the single point of accountability for all collegiate clients. Professionally, Berst has been working in the sports facility industry for over twelve years and has been involved in over $2 billion worth of athletic facility projects. Leading the team to over 400% revenue growth and tripling the company’s market share since 2015, he’s attributes DI’s unique, design-build approach to project delivery, master brand planning partnerships, facility graphics, branding and interactive technology experiences to his success.

Drew is also passionate about creating soothing and remarkable experiences within the healthcare field. Understanding that positive distractions and immersive environments can drastically alter how patients receive care, Berst works alongside health system executives, physicians, practitioners and medical teams to ensure each experience meets both hospital and patient expectations.

Born and raised in Kansas City and earning his bachelor’s degree from the University of Kansas, as well as an MBA from the University of North Carolina – Wilmington, Berst is steadfast in his belief that there is no such thing as a family vacation, unless a sporting event is involved.

Most importantly, Drew is a husband to Betsy and a parent to three girls – Edie, Nora and Margot.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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