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Carilion Children's Social Butterflies

The interactive butterfly wall is a wonderful distraction. It's unique, calming and relaxing and helps

set apart a visit to a Carilion Children's physician from other medical visits.

Donald Kees, MD, Carilion Children's

 

Positive distractions play a powerful role in pediatric healthcare, giving the smallest of patients an opportunity to play, dream and interact during a time often riddled with uncertainty and discomfort. At Carilion Children's Tanglewood Center, positive distractions are pivotal to the patient experience.

When looking to implement a digital art wall for the clinic waiting room, Carilion Children's wanted an interactive element that embodied their mission of hope, strength and healthcare equality. In collaboration with the Carilion team, Dimensional Innovations explored several imagery options and themes, one of which fluttered above all others. 

Symbolizing restoration and tranquility, the butterfly holds a special place in the heart of Carilion Children's, even serving as an element of their brand logo. Our team was pleased to work alongside Stage Sound to bring a digital butterfly sanctuary to life.

 

Social Butterflies is an interactive experience located in the clinic’s first-floor lobby that allows children to create their own butterflies using the touchscreen kiosk or a mobile phone. Users can choose from a simple, intermediate or complex design based on the detail of the black and white sketch.

The digital art display is made up of six portrait display screens and is designed to be interactive, soothing and accessible to all kids visiting the center, regardless of age, ability, or socioeconomic status. Entertaining and easy to use, Social Butterflies is engaging but not so gamified that kids can’t step away.

18+

Pediatric specialties covered within Carilion Children's practices

98

Years Carilion Children's has spent serving the Roanoke community and beyond

 

 

After selecting their butterfly, they can fill the wings with color by choosing from a 20-shade palette. Children then name their colorful butterfly and send it off into the wild – virtually of course.

Patients and families can watch their new uniquely-designed creation float across the Ronoake-inspired nature sceneries as they interact with butterflies created by fellow visitors. The interaction does not end after the butterfly is released. If a child stands still in front of the screen, butterflies will swarm to the tracked presence, creating a shape and then dispersing using three Intel RealSense cameras.

Driven by a sense of community, the interactive Social Butterflies experience is a fun, calming and positive distraction that helps give kids visiting Carilion’s Children a small sense of control – even if it’s just for a little while.

 

Testimonials

[DI] was great at working with a very diverse group to develop a great end product. Our world is full of fast-paced, adrenaline rising experiences, and we hope this will be just the opposite.

Donald Kees, MD, Carilion Children's

DI has been a wonderful partner. They really listened to us during our development meetings. While they gave us ideas of what they could do, they really worked with us to develop something that fit our needs. The creative process was not a “one-and-done” session. They allowed us to evolve the butterfly interactive wall over time.

Healthcare With the patient as our priority, we reimagine physical and digital experiences that deliver positive long-term outcomes. Our empathetic and proven approach combines the power of imagination with an uplifting environment to encourage patient healing while delivering a better experience for patients, families, and caregivers.
 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Brandon Kuzara

Brandon Kuzara

Corporate and Healthcare Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara Brandon Kuzara Brandon Kuzara Corporate and Healthcare Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to approach each partnership with a specific emphasis on establishing long-term relationships for the betterment of all parties. He constantly works to align capabilities and client needs to identify key areas of opportunities for sustainable success.

As Corporate and Healthcare Account Director, Brandon’s focus is two-fold: collaborating with firms to elevate their spaces into modern, branded environments that make lasting impressions with their employees, visitors, and clients; and working with healthcare facilities to help create engaging and soothing environments that promote positive distractions and health-focused benefits.

Brandon graduated from the University of Kansas in 2013 with a BS in Marketing. Outside of the DI office, when not working to create remarkable experiences for his clients, Brandon can often be found at his favorite sports experience - watching the Kansas Jayhawks play at Allen Fieldhouse.

JC Hendricks

JC Hendricks

VP + ECD Interactive Technology

As Vice President / Creative Director – Interactive & Technology, JC specializes in syncing ever-changing technology with great design to create engaging interactive experiences. He leads the Technology Studio, directing a... more about JC Hendricks JC Hendricks JC Hendricks VP + ECD Interactive Technology

As Vice President / Creative Director – Interactive & Technology, JC specializes in syncing ever-changing technology with great design to create engaging interactive experiences. He leads the Technology Studio, directing a highly-talented team of multidisciplinary designers and developers. More than 23 years of experience connects him to the importance of user-interface experiences and how they relate to immersive visual storytelling.

Instrumental to DI’s success, JC navigates ideas from conception to installation. Keeping clients’ goals in mind, he combines advanced technology with design to create award-winning and unforgettable experiences.

With a degree in Industrial Design from the University of Kansas, JC came to DI primed for creative execution. Leading and inspiring some of the most talented people on the planet, JC takes pride in the fact that DI’s work is always fresh and groundbreaking.

When he’s not designing the next custom experience for DI’s clients, you might find JC and his wife relaxing with their entourage of two children, two cats and the family dog.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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