Casey's Headquarters
Creating a space for
employees who always put their communities + guests first.
For many communities across the Midwest, Casey’s General Stores are an anchor for convenience. Whether it’s a stop for gas, a coffee to kick off the week, or a fresh pizza on a Friday night, their 50+ years of business and 2,300+ locations focus on providing “a delicious, reliable, and fun convenience store experience” for its customers.
When the company recently expanded its headquarters, located in Ankeny, Iowa, and updated its brand and logo (created by Interbrand), their team was provided a rich opportunity to breathe refreshed purpose into their corporate office surroundings. That’s when Casey’s came to Dimensional Innovations to help tell their story in a unified fashion through an engaging brand design experience.
Spanning approximately 60,000 sq.ft., the headquarters now gives visitors and employees a sense of belonging through cohesive branding and immersive storytelling. The new logo takes center stage, both as a wall piece and a three-dimensional sculpture that incorporates the “Here for Good” mantra. Clearly displayed is the company's purpose statement—“To make life better for communities and guests every day”—integrated with the names of the communities they serve.
The atrium areas of the corporate space showcase both Casey’s brand presence and celebrate the accomplishments of their employees. Illuminated by vast amounts of natural light from the peaked glass ceiling, 12 red ‘rooftops’ that mimic the shape of the logo hang in suspension. The phrases “Community Pride” and “Hometown Heart” line the mezzanine, visible from both the first and second floors.
12
Suspended red 'rooftops' lining the atrium ceiling
280
Opportunities for employee spotlights throughout the headquarters
A large-scale map showcases each Casey’s location using a silhouette of the iconic barn shape as a place marker, denoting single and highly-concentrated stores with the ability to add additional logos when locations open. Layered, dimensional wall graphics and frames highlight a variety of employees and their accomplishments, community involvement, positive reviews, and awards. These dynamic displays can showcase up to 280 employees at any given time.
Additionally, Casey's Innovation Kitchen proves its dedication to research and development of new dishes (especially around their pizza). Designed to look like a walk-up window, visitors can peek into the Innovation Kitchen to try and catch a glimpse of what’ll be available for next Friday night.
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Brandon Kuzara
Corporate and Healthcare Account Director
Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara
Chad Hutson
Chief Strategy Officer
Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson