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Corporate

Casey's Headquarters

Casey's Logo
 

Creating a space for

employees who always put their communities + guests first.

For many communities across the Midwest, Casey’s General Stores are an anchor for convenience. Whether it’s a stop for gas, a coffee to kick off the week, or a fresh pizza on a Friday night, their 50+ years of business and 2,300+ locations focus on providing “a delicious, reliable, and fun convenience store experience” for its customers.  

 

When the company recently expanded its headquarters, located in Ankeny, Iowa, and updated its brand and logo (created by Interbrand), their team was provided a rich opportunity to breathe refreshed purpose into their corporate office surroundings. That’s when Casey’s came to Dimensional Innovations to help tell their story in a unified fashion through an engaging brand design experience.

 

Spanning approximately 60,000 sq.ft., the headquarters now gives visitors and employees a sense of belonging through cohesive branding and immersive storytelling. The new logo takes center stage, both as a wall piece and a three-dimensional sculpture that incorporates the “Here for Good” mantra. Clearly displayed is the company's purpose statement—“To make life better for communities and guests every day”—integrated with the names of the communities they serve.

 

The atrium areas of the corporate space showcase both Casey’s brand presence and celebrate the accomplishments of their employees. Illuminated by vast amounts of natural light from the peaked glass ceiling, 12 red ‘rooftops’ that mimic the shape of the logo hang in suspension. The phrases “Community Pride” and “Hometown Heart” line the mezzanine, visible from both the first and second floors.

12

Suspended red 'rooftops' lining the atrium ceiling

280

Opportunities for employee spotlights throughout the headquarters

 

A large-scale map showcases each Casey’s location using a silhouette of the iconic barn shape as a place marker, denoting single and highly-concentrated stores with the ability to add additional logos when locations open. Layered, dimensional wall graphics and frames highlight a variety of employees and their accomplishments, community involvement, positive reviews, and awards. These dynamic displays can showcase up to 280 employees at any given time.

 

Additionally, Casey's Innovation Kitchen proves its dedication to research and development of new dishes (especially around their pizza). Designed to look like a walk-up window, visitors can peek into the Innovation Kitchen to try and catch a glimpse of what’ll be available for next Friday night.

 

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Brandon Kuzara

Brandon Kuzara

Corporate and Healthcare Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara Brandon Kuzara Brandon Kuzara Corporate and Healthcare Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to approach each partnership with a specific emphasis on establishing long-term relationships for the betterment of all parties. He constantly works to align capabilities and client needs to identify key areas of opportunities for sustainable success.

As Corporate and Healthcare Account Director, Brandon’s focus is two-fold: collaborating with firms to elevate their spaces into modern, branded environments that make lasting impressions with their employees, visitors, and clients; and working with healthcare facilities to help create engaging and soothing environments that promote positive distractions and health-focused benefits.

Brandon graduated from the University of Kansas in 2013 with a BS in Marketing. Outside of the DI office, when not working to create remarkable experiences for his clients, Brandon can often be found at his favorite sports experience - watching the Kansas Jayhawks play at Allen Fieldhouse.

Chad Hutson

Chad Hutson

Chief Strategy Officer

Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson Chad Hutson Chad Hutson Chief Strategy Officer

Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most recognized brands and entertainers in the world.

At Dimensional Innovations, Chad serves as Chief Strategy Officer, where he works across the experience design, build and technology team’s multiple practice areas to bolster digital innovation within physical spaces for its diverse clientele.

Formerly, as co-founder and CEO of specialized creative agency Leviathan, Chad led overall operations, business development and strategy for the organization, which was acquired by digital consultancy Envoy in 2017. His efforts fostered client relationships with Nike, Disney, Amazon, T-Mobile, FedEx, Universal, McDonald’s and Airbus among others, as well as recognition for the agency’s work by Wired, Fast Company, Forbes, Communication Arts, the FWA, Event Marketer, the One Show and more.

Prior to Leviathan, Chad co-founded and led digital agency eatdrink in 2002; managed creative technology projects for experiential marketing firm MC2; and handled operations for audiovisual company Soundelux Showorks; all of which helped shape a balance of leading both business and creative initiatives across a span of multiple decades.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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