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H&R Block Headquarters

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HR Block Headquarters Lobby

We were able to maintain a nod to their past, focus on the future with a refined approach

and leave another mark on the Kansas City community."

Ryan Grey, Senior Designer, Dimensional Innovations

How do you help a historic tax company transition from comfort in their foundation to pushing toward the future of a vibrant, consumer-facing brand? H&R Block enlisted our team’s help to redesign their headquarter lobby—trafficked by 20,000 visitors a day—as an exciting environment for growth, innovation, and human connection.

20,000

visitors to the H&R Block Lobby space per day.

65+

years of brand history, encompassed by the iconic green cube.

 

Our design team worked with top level stakeholders at H&R Block to develop a unifying approach of connecting with employees through the brand mark—the historic green cube—in a warm and inviting vernacular. Blurring the lines between traditional corporate branding and immersive, larger-than-life elements, lighting, and textures, the design enveloped the entire lobby floor, and extended into a path utilized by all employees and pedestrians.

With approximately 11,000 retail tax offices and campaigns that are instantly recognized nationwide, the redesign of H&R Block’s corporate lobby emphasizes the company’s presence as a Kansas City-based franchise. The new space visually illustrates their commitment to innovation to employees, potential talent, and customers alike.

 

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Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Michele Vance

Michele Vance

Chief Client Officer

Michele has strived to create remarkable brand, client and employee experiences for more than 25 years. As a client-focused leader, Michele ensures interaction with DI from the go-to-market approach through subsequent project... more about Michele Vance Michele Vance Michele Vance Chief Client Officer

Michele has strived to create remarkable brand, client and employee experiences for more than 25 years. As a client-focused leader, Michele ensures interaction with DI from the go-to-market approach through subsequent project engagement adds value and exceeds expectations. 

 

Michele’s unique ability to ask the right questions and collaborate cross-functionally ensures that all stakeholder needs are considered from the very start of a project.  She blends her business acumen as a Fortune 1000 leader with her background as an editorial writer and news reporter to deliver compelling and measurable outcomes.  Michele understands the power of storytelling and the impact it adds throughout an experience.  She also knows the importance of delivering ROI and she can be counted on to ensure client projects are set up for success, right from the start.

 

Michele has led business development, marketing and client success teams in the retail, technology and services sectors.  Prior to joining DI, she was the president of a customer experience (CX) measurement provider.  She is a founding member of the Kansas City Revenue Collective, and serves on the Marketing Board of Directors within the KU School of Business.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.