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H&R Block Headquarters

Reimagining First Impressions: H&R Block’s Headquarters Transformation

Challenge: How do you help a historic tax company transition from the comfort of its legacy into the energy of a modern, consumer-facing brand? For decades, H&R Block has been a household name—anchored by its foundation of trust, reliability and community presence. But as the brand looked toward the future, they wanted to ensure their physical spaces reflected that evolution.

The headquarters lobby, a central artery welcoming 20,000 visitors a day, had long served as a functional entry point. Yet it lacked the spark to communicate the company’s growing focus on innovation, talent attraction and human connection. H&R Block enlisted DI to transform this first impression into an expression of who they are today—and who they aspire to be tomorrow.

 

Experts

Brandon Kuzara
 

Location

Kansas City, Missouri
 

 

Solution: Working closely with top-level stakeholders, DI’s design team set out to create a space that could bridge H&R Block’s legacy with its future. At the heart of the approach was the brand’s historic green cube—an icon synonymous with trust and recognition—reimagined in an inviting and contemporary language.

DI purposely blurred the lines between corporate branding and immersive experience, introducing larger-than-life brand elements, striking lighting features and tactile textures. The design extended beyond the lobby itself, leading to a path used daily by employees and visitors, ensuring the new environment was not just a destination but an integrated part of the building’s daily cadence.

In a city that proudly claims H&R Block as one of its own, the refreshed space serves as both a brand beacon and a Kansas City landmark. With approximately 11,000 retail offices nationwide and campaigns recognized across the country, the new lobby does more than greet visitors—it underscores the company’s ongoing commitment to innovation, growth and community impact.

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Brandon Kuzara

Brandon Kuzara

Practice Director Corporate and Healthcare

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara Brandon Kuzara Brandon Kuzara Practice Director Corporate and Healthcare

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to approach each partnership with a specific emphasis on establishing long-term relationships for the betterment of all parties. He constantly works to align capabilities and client needs to identify key areas of opportunities for sustainable success.

As Corporate and Healthcare Practice Director, Brandon’s focus is two-fold: collaborating with firms to elevate their spaces into modern, branded environments that make lasting impressions with their employees, visitors, and clients; and working with healthcare facilities to help create engaging and soothing environments that promote positive distractions and health-focused benefits.

Brandon graduated from the University of Kansas in 2013 with a BS in Marketing. Outside of the DI office, when not working to create remarkable experiences for his clients, Brandon can often be found at his favorite sports experience - watching the Kansas Jayhawks play at Allen Fieldhouse.

Tim Kail

Tim Kail

Executive Creative Director

Tim is an Executive Creative Director at DI, with a focus on creative strategy and content development. Tim is an adept motion designer, editor, and all-around creative generalist, with formal training in illustration and computer... more about Tim Kail Tim Kail Tim Kail Executive Creative Director

Tim is an Executive Creative Director at DI, with a focus on creative strategy and content development. Tim is an adept motion designer, editor, and all-around creative generalist, with formal training in illustration and computer animation. That training, combined with years of hands-on production experience for national brands, means that there isn’t a creative concept or production challenge Tim isn’t ready to tackle. Tim leads a talented team of strategists, writers, motion designers, and post-production artists, helping some of the best brands in the world tell their stories and engage with consumers.

Depth of category knowledge and an ability to distill complex information into key insights have been critical components in Tim’s continued success with brands like Microsoft, Anthem, and Cerner. He has been involved at every stage of production, from concept through completion, with a wide variety of clients, including XBOX, Microsoft Surface, Sprint, LG, H&R Block, Molson Coors, VH1, Sonic, UMB, Helzberg Diamonds, and Discover Card.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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