H&R Block Headquarters
“
We were able to maintain a nod to their past, focus on the future with a refined approach
and leave another mark on the Kansas City community."
Ryan Grey, Senior Designer, Dimensional Innovations
How do you help a historic tax company transition from comfort in their foundation to pushing toward the future of a vibrant, consumer-facing brand? H&R Block enlisted our team’s help to redesign their headquarter lobby—trafficked by 20,000 visitors a day—as an exciting environment for growth, innovation, and human connection.
Our design team worked with top level stakeholders at H&R Block to develop a unifying approach of connecting with employees through the brand mark—the historic green cube—in a warm and inviting vernacular. Blurring the lines between traditional corporate branding and immersive, larger-than-life elements, lighting, and textures, the design enveloped the entire lobby floor, and extended into a path utilized by all employees and pedestrians.
With approximately 11,000 retail tax offices and campaigns that are instantly recognized nationwide, the redesign of H&R Block’s corporate lobby emphasizes the company’s presence as a Kansas City-based franchise. The new space visually illustrates their commitment to innovation to employees, potential talent, and customers alike.
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Brandon Kuzara
Corporate and Healthcare Account Director
Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara
Chad Hutson
Chief Strategy Officer
Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson