Fortune 50 Healthcare Company
Experience centers
that garner results
Looking to transform its sales approach through meaningful conversations and strategic collaboration, this Fortune 50 Healthcare company turned to DI to help reimagine its briefing program from the ground up – ultimately resulting in a content-driven, tech-focused experience center that’s rendered immediate success. Since the center’s opening, the company has seen a 70% close rate with a 20-point increase in its Net Promoter Score (NPS).
In order to tell their story in a unique and engaging fashion, our team initiated a robust Discovery process alongside key client stakeholders to better understand and leverage their vision and challenges to drive meaningful, business-building dialogue. Hearing insight from the National Sales, Marketing, Digital, Innovation and Executive teams armed our team to spearhead a strategic foundation for the briefing program. We worked to develop purposeful and relevant content tailored to each audience while unlocking creative ways of translating technical concepts such as AI, machine learning and natural language processing into digestible concepts visitors could easily understand and apply.
Leveraging innovative technology, content and client-specific data, the flagship center garnered immediate traction and overwhelmingly positive responses from executives, leadership and clients. DI has helped the client create multiple physical and virtual communications within their program, leading to the following results:
59-point
Increase in having a clear vision of the brand's digital strategy
70%
Client close-rate post visit
The holistic, cohesive and person-centered approach gives the client a unique opportunity to educate guests on how technology can improve the member experience and overall health outcomes—and in the process, changed their national sales strategy to ensure the experience center and overall program became a key part of the selling process.
Learn more about briefing center development, client journey mapping and content research and development.
74%
Viewed the brand more favorably
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Brandon Kuzara
Corporate and Healthcare Account Director
Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara
Chad Hutson
Chief Strategy Officer
Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson