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Corporate

Hy-Vee Helpful Smiles Technology Center

The space is designed to promote creativity and collaboration,

and it's working."

Matt Nannen, SVP of Digital Development and Brand Image Marketing

Hy-Vee, one of the largest supermarket chains in the Midwest, opened the doors to their Helpful Smiles Technology Center (HST) in Des Moines, Iowa, which houses more than 250 digital development, brand marketing, and information technology specialists. With open seats for qualified candidates, one central question remained at the top of agendas: How do you lure top tech talent to work in the middle of a Midwestern cornfield?

 

250

Digital development, brand marketing, and IT specialists are collaborating in the branded office space

1

Incredible experience to draw in top talent for an innovative organization

In order to attract and retain talented employees, Hy-Vee decided to focus closely on their workplace environment and culture. Our team came into the picture to bring a New York City atmosphere into the main gathering and collaborative space. With a branded cityscape made to look like Times Square, employees are immersed in Big Apple culture—complete with a replicated jumbo screen, bright lights, and a permanent food truck with daily specials.

 

A digital tracker flashes updated company news along the walls while neon diner signs and cityscape lights cycle on and off throughout the day to complete the aesthetic. Each intricate design detail was created to evoke a bustling NYC feel. DI was pleased to work with Hy-Vee Construction and VPA Architects to fully transform the small space into a booming metropolis.

 

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Brandon Kuzara

Brandon Kuzara

Practice Director Corporate and Healthcare

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara Brandon Kuzara Brandon Kuzara Practice Director Corporate and Healthcare

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to approach each partnership with a specific emphasis on establishing long-term relationships for the betterment of all parties. He constantly works to align capabilities and client needs to identify key areas of opportunities for sustainable success.

As Corporate and Healthcare Practice Director, Brandon’s focus is two-fold: collaborating with firms to elevate their spaces into modern, branded environments that make lasting impressions with their employees, visitors, and clients; and working with healthcare facilities to help create engaging and soothing environments that promote positive distractions and health-focused benefits.

Brandon graduated from the University of Kansas in 2013 with a BS in Marketing. Outside of the DI office, when not working to create remarkable experiences for his clients, Brandon can often be found at his favorite sports experience - watching the Kansas Jayhawks play at Allen Fieldhouse.

Tim Kail

Tim Kail

Executive Creative Director

Tim is an Executive Creative Director at DI, with a focus on creative strategy and content development. Tim is an adept motion designer, editor, and all-around creative generalist, with formal training in illustration and computer... more about Tim Kail Tim Kail Tim Kail Executive Creative Director

Tim is an Executive Creative Director at DI, with a focus on creative strategy and content development. Tim is an adept motion designer, editor, and all-around creative generalist, with formal training in illustration and computer animation. That training, combined with years of hands-on production experience for national brands, means that there isn’t a creative concept or production challenge Tim isn’t ready to tackle. Tim leads a talented team of strategists, writers, motion designers, and post-production artists, helping some of the best brands in the world tell their stories and engage with consumers.

Depth of category knowledge and an ability to distill complex information into key insights have been critical components in Tim’s continued success with brands like Microsoft, Anthem, and Cerner. He has been involved at every stage of production, from concept through completion, with a wide variety of clients, including XBOX, Microsoft Surface, Sprint, LG, H&R Block, Molson Coors, VH1, Sonic, UMB, Helzberg Diamonds, and Discover Card.

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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