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Corporate

Hy-Vee Helpful Smiles Technology Center

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Hyvee

The space is designed to promote creativity and collaboration,

and it's working."

Matt Nannen, SVP of Digital Development and Brand Image Marketing

Hy-Vee, one of the largest supermarket chains in the Midwest, opened the doors to their Helpful Smiles Technology Center (HST) in Des Moines, Iowa, which houses more than 250 digital development, brand marketing, and information technology specialists. With open seats for qualified candidates, one central question remained at the top of agendas: How do you lure top tech talent to work in the middle of a Midwestern cornfield?

250

digital development, brand marketing, and IT specialists are collaborating in the branded office space.

1

incredible experience to draw in top talent for an innovative organization.

 

In order to attract and retain talented employees, Hy-Vee decided to focus closely on their workplace environment and culture. Our team came into the picture to bring a New York City atmosphere into the main gathering and collaborative space. With a branded cityscape made to look like Times Square, employees are immersed in Big Apple culture—complete with a replicated jumbo screen, bright lights, and a permanent food truck with daily specials.

 

A digital tracker flashes updated company news along the walls while neon diner signs and cityscape lights cycle on and off throughout the day to complete the aesthetic. Each intricate design detail was created to evoke a bustling NYC feel. DI was pleased to work with Hy-Vee Construction and VPA Architects to fully transform the small space into a booming metropolis.

 

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Brandon Kuzara

Brandon Kuzara

Corporate Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara Brandon Kuzara Brandon Kuzara Corporate Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to approach each partnership with a specific emphasis on establishing long-term relationships for the betterment of all parties. He constantly works to align capabilities and client needs to identify key areas of opportunities for sustainable success.

As Corporate Account Director at DI, Brandon’s current focus is collaborating with firms to elevate their spaces into modern, branded environments that make lasting impressions with their employees, visitors, and clients alike. 

Brandon graduated from the University of Kansas in 2013 with a BS in Marketing. Outside of the DI office, when not working to create remarkable experiences for his clients, Brandon can often be found at his favorite sports experience - watching the Kansas Jayhawks play at Allen Fieldhouse.

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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