Skip Navigation
Home Work Insights Capabilities Dive About
 
 
Corporate

Hy-Vee Helpful Smiles Technology Center

HyVee Logo
 
Hy-Vee Helpful Smiles Technology CenterHy-Vee Helpful Smiles Technology CenterHy-Vee Helpful Smiles Technology CenterHy-Vee Helpful Smiles Technology CenterHy-Vee Helpful Smiles Technology Center

The space is designed to promote creativity and collaboration,

and it's working."

Matt Nannen, SVP of Digital Development and Brand Image Marketing

Hy-Vee, one of the largest supermarket chains in the Midwest, opened the doors to their Helpful Smiles Technology Center (HST) in Des Moines, Iowa, which houses more than 250 digital development, brand marketing, and information technology specialists. With open seats for qualified candidates, one central question remained at the top of agendas: How do you lure top tech talent to work in the middle of a Midwestern cornfield?

250

digital development, brand marketing, and IT specialists are collaborating in the branded office space.

1

incredible experience to draw in top talent for an innovative organization.

 

In order to attract and retain talented employees, Hy-Vee decided to focus closely on their workplace environment and culture. Our team came into the picture to bring a New York City atmosphere into the main gathering and collaborative space. With a branded cityscape made to look like Times Square, employees are immersed in Big Apple culture—complete with a replicated jumbo screen, bright lights, and a permanent food truck with daily specials.

 

A digital tracker flashes updated company news along the walls while neon diner signs and cityscape lights cycle on and off throughout the day to complete the aesthetic. Each intricate design detail was created to evoke a bustling NYC feel. DI was pleased to work with Hy-Vee Construction and VPA Architects to fully transform the small space into a booming metropolis.

 

Talk to Our Experts

Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

Get in Touch
Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Michele Vance

Michele Vance

Chief Client Officer

Michele has strived to create remarkable brand, client and employee experiences for more than 25 years. As a client-focused leader, Michele ensures interaction with DI from the go-to-market approach through subsequent project... more about Michele Vance Michele Vance Michele Vance Chief Client Officer

Michele has strived to create remarkable brand, client and employee experiences for more than 25 years. As a client-focused leader, Michele ensures interaction with DI from the go-to-market approach through subsequent project engagement adds value and exceeds expectations. 

 

Michele’s unique ability to ask the right questions and collaborate cross-functionally ensures that all stakeholder needs are considered from the very start of a project.  She blends her business acumen as a Fortune 1000 leader with her background as an editorial writer and news reporter to deliver compelling and measurable outcomes.  Michele understands the power of storytelling and the impact it adds throughout an experience.  She also knows the importance of delivering ROI and she can be counted on to ensure client projects are set up for success, right from the start.

 

Michele has led business development, marketing and client success teams in the retail, technology and services sectors.  Prior to joining DI, she was the president of a customer experience (CX) measurement provider.  She is a founding member of the Kansas City Revenue Collective, and serves on the Marketing Board of Directors within the KU School of Business.

 
Back to Top
Subscribe
Close

Get in Touch with Us

Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Close

REMARKABLE EXPERIENCES IN YOUR INBOX

Subscribe for future Dimensional Innovations communications and insights.