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Experience Center Rooted in
Client Connections
This global technology client engaged with DI to explore new ways to collaborate with customers and leverage creative storytelling to share their history, mission, vision, and product offerings. Many organizations rely on Client Briefing Centers to introduce their organization to potential customers, though this client needed to avoid the pitfalls of tech-speak overload and take a more humanistic approach.
Located in the heart of their corporate campus, this Experience Center concept was created using audience roles and business segment research to help articulate the needs and objectives of all visitors. Our teams created multiple customer journey maps and a new engagement model to meet specific outcomes and advance relationships more predictably. Keeping the patient and provider experience at the center of their message, the personal narrative was interwoven among the intricate business details and data to make a memorable experience for visitors. While details must be kept confidential, DI’s contributions spanned our full spectrum of capabilities from concept and design, through fabrication and software development.
The center was an immediate success. From the help of liaisons to the content showcased, client visitors have been more than impressed with the Experience Center. The space sets a standard for the way businesses should engage with potential and current clients, inviting less “talking at them” and more “talking with them”.
When creating meaningful experiences, organizations should listen to customers’ needs and concerns through the lens of the solutions they offer. This conversation, in turn, creates more thoughtful, focused, and goal-oriented partnerships—setting each client relationship on a better path to success from the start.
Learn more about briefing center development, client journey mapping and visitors centers.
W.L. Gore & Associates
National Insurance Client
American Century Investments
Fortune 50 Healthcare Company
Hy-Vee Inc. Corporate Headquarters
Casey's Headquarters
Fortune 500 Diversified Financial Services Organization
H&R Block Headquarters
Dairy Farmers of America Headquarters
LinkedIn Chicago Office
AMC Theatres Support Center
Caterpillar Inc.
Grundfos Service Center
Hy-Vee Helpful Smiles Technology Center
Talk to Our Experts
Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
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Brandon Kuzara
Practice Director Corporate and Healthcare
Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara
Chad Hutson
Chief Strategy Officer
Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson
