University of Michigan - Schembechler Hall
Maize and Blue
Bringing Michigan's tenured football history to life
As part of a $9M renovation, The University of Michigan transformed the Towsley Family Museum inside Schembechler Hall into a state-of-the art celebration of Wolverine Football. Dimensional Innovations was responsible for crafting all of the museum’s interactive experiences. The content we created brought the story of the University’s football program story to life. In keeping with the modern aesthetic of the renovations, the new hall and museum features four 46-inch interactive displays designed, programmed and built by Dimensional Innovations. We also created custom content celebrating Michigan's 130+ years of storied history, the game day experience in The Big House and and up close look at the marching band and Wolverine legends.
Learn more about Branded Facility Design, Branded Fan Experiences, Community Spaces, Content Research and Development, and Donor Activations.
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Drew Berst
Executive Director
Drew Berst is an Executive Director and oversees the Collegiate Sports and Higher Education practices at Dimensional Innovations. Berst lives and breathes college sports and is the single point of accountability for all collegiate... more about Drew Berst
Eric Buckels
Associate Account Director