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University of Michigan - Schembechler Hall

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University of Michigan Schembelcher Hall

Maize and Blue

Bringing Michigan's tenured football history to life

As part of a $9M renovation, The University of Michigan transformed the Towsley Family Museum inside Schembechler Hall into a state-of-the art celebration of Wolverine Football. Dimensional Innovations was responsible for crafting all of the museum’s interactive experiences. The content we created brought the story of the University’s football program story to life. In keeping with the modern aesthetic of the renovations, the new hall and museum features four 46-inch interactive displays designed, programmed and built by Dimensional Innovations. We also created custom content celebrating Michigan's 130+ years of storied history, the game day experience in The Big House and and up close look at the marching band and Wolverine legends.

130+

Years of storied history featured

107,601

Capacity for Michigan Stadium a.k.a.

 

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Drew Berst

Drew Berst

Executive Director - Collegiate Sports

Drew Berst is an Executive Director and oversees the Collegiate Sports, Higher Education and Healthcare practices at Dimensional Innovations. Berst lives and breathes college sports and is the single point of accountability for all... more about Drew Berst Drew Berst Drew Berst Executive Director - Collegiate Sports

Drew Berst is an Executive Director and oversees the Collegiate Sports, Higher Education and Healthcare practices at Dimensional Innovations.

Berst lives and breathes college sports and is the single point of accountability for all collegiate clients. Professionally, Berst has been working in the sports facility industry for over twelve years and has been involved in over $2 billion worth of athletic facility projects. Leading the team to over 400% revenue growth and tripling the company’s market share since 2015, he’s attributes DI’s unique, design-build approach to project delivery, master brand planning partnerships, facility graphics, branding and interactive technology experiences to his success.

Drew is also passionate about creating soothing and remarkable experiences within the healthcare field. Understanding that positive distractions and immersive environments can drastically alter how patients receive care, Berst works alongside health system executives, physicians, practitioners and medical teams to ensure each experience meets both hospital and patient expectations.

Born and raised in Kansas City and earning his bachelor’s degree from the University of Kansas, as well as an MBA from the University of North Carolina – Wilmington, Berst is steadfast in his belief that there is no such thing as a family vacation, unless a sporting event is involved.

Most importantly, Drew is a husband to Betsy and a parent to three girls – Edie, Nora and Margot.

Eric Buckels

Eric Buckels

Associate Account Director

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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