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University of North Carolina
One Strategic Vision Designed to Elevate
Tradition, Excellence and Tar Heel Pride
In an effort to enhance the student-athlete experience and showcase their nationally recognized brand, University of North Carolina (UNC) athletics teamed up with DI and HOK Architects for an experience design initiative involving the university’s football, baseball, women’s lacrosse and soccer facilities on campus.
While UNC’s collective athletic prowess is one of tradition and excellence, each program has its own unique story and character. DI sat down with a group of Chapel Hill greats to develop and design a cohesive and consistent brand strategy that left room for each program’s individuality. Hearing from these legendary, hall-of-fame coaches empowered our team to craft a meaningful, storied and tailor-made brand experience.
Tar Heel branding transcends all involved facilities, including spaces in the Fetzer Indoor Practice Facility, Fetzer Team Building, Kenan Football Center, Carmichael Arena, Bryson Field at Boshamer Stadium, Field Hockey Facility and more. Design elements include branding concepts, donor recognition, signage, wayfinding, graphics, displays, exhibits and casework – all created to exemplify the UNC standard and capture each program's individuality.
The design update brings to life what it means to be a UNC student-athlete and unifies the university’s athletic programs through cohesive storytelling elements. These spaces build a foundation of success for student-athletes and serve as memorable and inspirational moments for returning alumni and recruits on campus. Go Heels!
Learn more about master planning, athlete facilities and recruitment centers.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Eric Buckels
Associate Account Director
As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels
