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This is a diverse experience that fans are looking for,

and sometimes that [extends beyond] the court."

Chris Holdsworth, Vice President of Program Management, Atlanta Hawks

Creating an arena that fosters an incredible fan experience is the culmination of smart corporate sponsorships, community-integrated strategies, diverse spaces, and cohesive design. The Atlanta Hawks partnered with Dimensional Innovations to both design and fabricate strategic interior activations during the renovation of the State Farm Arena that made stepping into a basketball game an unforgettable experience for every fan.

63,400

fans can sit inside the arena with unobstructed views of the action.

680,000

square feet of branded arena space to complement the action on the court.

 

A new generation of fans aren't just looking for a game; they want to come away with the memories of a remarkable and diverse experience. “The Hawks were taking a different strategy to sponsorship, and were going from…smaller relationships to a handful of big, significant and meaningful relationships,” said Justin Wood, Principal and Professional Sports Account Director for Dimensional Innovations. This shift allowed DI to hone in on Atlanta culture, and connect important aspects of their community to the brands that they partnered with. The arena was then filled with engaging, unique, and hyper-targeted bars, lounges, clubs and restaurants that fans can visit during their time at State Farm Arena. There’s a “new energy among fans” noted Wood, and it continues to grow as the new entertainment venue expands their sponsorship model.

 

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Justin Wood

Justin Wood

Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director. Justin feeds his passion... more about Justin Wood Justin Wood Justin Wood Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director.

Justin feeds his passion for developing matchless, engaging experiences for clients by focusing on dynamic environments primarily in the sports and entertainment industries. For the last five years, Justin has led the charge on building DI’s sports portfolio through developing sponsorship activations, halls of fame and branding experiences.

His leadership in projects help sports brands improve the fan experience by connecting their story to the interactive and physical environments. With over fifteen years of experience at DI, Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops.  Justin was named as an SBJ Power Player in 2020.

Rick Smith

Rick Smith

Executive Creative Director

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith Rick Smith Rick Smith Executive Creative Director

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.
Rick’s strength lies in his ability to connect brands and their customers to the physical environment. His collaborative and comprehensive approach details the project vision through words, ideas and images.

Not only a leader at DI, Rick is heavily involved in the Kansas City design community. A member of the Society for Environmental Graphic Design (SEGD) and AIGA, Rick chairs the local SEGD chapter, is on the AIGAKC Board of Directors and on the Kansas City Design Week Planning committee.

Married for over 10 years, Rick and his wife have two children. An outdoors-kind-of-guy, Rick enjoys climbing, camping, mountaineering, and just generally being outside. He also plays guitar and coaches his daughter’s softball team in his not-so-abundant spare time.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.