State Farm Arena

A new generation of fans aren't just looking for a game; they want to come away with the memories of a remarkable and diverse experience. “The Hawks were taking a different strategy to sponsorship, and were going from…smaller relationships to a handful of big, significant and meaningful relationships,” said Justin Wood, Principal and Professional Sports Account Director for Dimensional Innovations. This shift allowed DI to hone in on Atlanta culture, and connect important aspects of their community to the brands that they partnered with. The arena was then filled with engaging, unique, and hyper-targeted bars, lounges, clubs and restaurants that fans can visit during their time at State Farm Arena. There’s a “new energy among fans” noted Wood, and it continues to grow as the new entertainment venue expands their sponsorship model.