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State Farm Arena
“
This is a diverse experience that fans are looking for,
and sometimes that [extends beyond] the court."
Chris Holdsworth, Vice President of Program Management, Atlanta Hawks
Creating an arena that fosters an incredible fan experience is the culmination of smart corporate sponsorships, community-integrated strategies, diverse spaces, and cohesive design. The Atlanta Hawks partnered with Dimensional Innovations to both design and fabricate strategic interior activations during the renovation of the State Farm Arena that made stepping into a basketball game an unforgettable experience for every fan.
A new generation of fans aren't just looking for a game; they want to come away with the memories of a remarkable and diverse experience. “The Hawks were taking a different strategy to sponsorship, and were going from…smaller relationships to a handful of big, significant and meaningful relationships,” said Justin Wood, Principal and Professional Sports Account Director for Dimensional Innovations. This shift allowed DI to hone in on Atlanta culture, and connect important aspects of their community to the brands that they partnered with. The arena was then filled with engaging, unique, and hyper-targeted bars, lounges, clubs and restaurants that fans can visit during their time at State Farm Arena. There’s a “new energy among fans” noted Wood, and it continues to grow as the new entertainment venue expands their sponsorship model.
Learn more about Brand Storytelling, Branded Fan Experiences, Luxury Suite Design, and Master Facility Planning.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Rick Smith
VP/ECD Experiential Design
A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith
