University of Florida Athletic Association
“
It takes a lot of really talented students, athletes, coaches and staff to create a championship experience,
but it also takes great facilities and investing in our infrastructure to make a long-term impact."
Scott Stricklin, Athletic Director, University of Florida
Creating a long-term plan for an athletic program’s success is all about the details: does every facet of your facility bleed school pride? Do student-athletes, coaches, and staff feel like they belong to your organization the moment they walk into your door? The University of Florida Athletic Association enlisted the help of Dimensional Innovations in a long-term contract to help cohesively brand their athletic campus over time to ensure every building met and adhered to the “Gator Standard.”
With renovated and reimagined locker rooms for both football and softball completed, the facilities have already started to feel like one cohesive unit. Taking into account even the smallest details—like the appropriate amount of Gator skin patterns or dominant colors in design—our teams worked on developing a guide by which spaces could be branded. And then got to work on bringing that guide to life. “It’s a great thing, man,” Lamical Perine, Florida Gators football player, said. “Just happy to see this program increase so much, and that will help our recruiting as well. It’s a big step.”
Learn more about Athlete Facilities, Brand Storytelling, Master Facility Planning, Recruitment Centers, Locker Room Renovation, and Donor Recognition.
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Drew Berst
Executive Director
Drew Berst is an Executive Director and oversees the Collegiate Sports and Higher Education practices at Dimensional Innovations. Berst lives and breathes the college experience and is the single point of accountability for all... more about Drew Berst
Eric Buckels
Associate Account Director