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University of Florida Athletic Association

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University of Florida Locker Room

It takes a lot of really talented students, athletes, coaches and staff to create a championship experience,

but it also takes great facilities and investing in our infrastructure to make a long-term impact."

Scott Stricklin, Athletic Director, University of Florida

Creating a long-term plan for an athletic program’s success is all about the details: does every facet of your facility bleed school pride? Do student-athletes, coaches, and staff feel like they belong to your organization the moment they walk into your door? The University of Florida Athletic Association enlisted the help of Dimensional Innovations in a long-term contract to help cohesively brand their athletic campus over time to ensure every building met and adhered to the “Gator Standard.”

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projects across the campus, branded to cohesively become a part of the Gator experience.

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years of the Florida Softball excellence with 2 Women's College World Series (WCWS) national championships, 8 SEC regular season championships, and 5 SEC championships.

 

With renovated and reimagined locker rooms for both football and softball completed, the facilities have already started to feel like one cohesive unit. Taking into account even the smallest details—like the appropriate amount of Gator skin patterns or dominant colors in design—our teams worked on developing a guide by which spaces could be branded. And then got to work on bringing that guide to life. “It’s a great thing, man,” Lamical Perine, Florida Gators football player, said. “Just happy to see this program increase so much, and that will help our recruiting as well. It’s a big step.”

 

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Drew Berst

Drew Berst

Practice Director - Collegiate Sports

Drew Berst is the Practice Director for Collegiate Sports at Dimensional Innovations and is incredibly proud to lead a team that has achieved over 400% revenue growth while also tripling their market share since 2015. Success had been... more about Drew Berst Drew Berst Drew Berst Practice Director - Collegiate Sports

Drew Berst is the Practice Director for Collegiate Sports at Dimensional Innovations and is incredibly proud to lead a team that has achieved over 400% revenue growth while also tripling their market share since 2015. Success had been driven by DI’s unique, design-build approach to project delivery, master brand planning partnerships, and interactive technology experiences in addition to their traditional work in facility graphics and branding.

At DI, Berst is the single point of accountability for all collegiate sports clients and his main focus is to live and breathe college sports, in other words, keep doing what he has been doing his entire life. Professionally, Berst has been working in the sports facility industry for over 12 years and has been involved in over $2 billion worth of athletic facility projects.

Berst was born and raised in Kansas City and earned his bachelor’s degree from the University of Kansas, as well as an MBA from the University of North Carolina – Wilmington. He’s steadfast in his belief that there is no such thing as a family vacation, unless a sporting event is involved.

Most importantly, Berst is a husband to Betsy and a parent to three girls – Edie, Nora and Margot.

Eric Buckels

Eric Buckels

Senior Client Development Representative

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.