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Columbus Crew
Professional Sports

Columbus Crew

The Challenge: When the Columbus Crew underwent a major rebranding and moved into their new home, Lower.com Field in 2021, the organization faced a key challenge: ensuring that their visual identity, wayfinding, sponsorship integrations and celebratory elements reflected the fresh brand and elevated fan experience.

 

Location

Columbus, Ohio
 

Partners

Legends, HNTB, Blur Workshop, Mathias Collective
 

Crafting the Solution: To bring the Columbus Crew’s new identity to life, DI worked closely with ownership, architects and branding teams to develop a cohesive design master plan. This included a comprehensive signage and wayfinding system, integrated sponsor activations and immersive brand storytelling throughout Lower.com Field.

Every design decision—from entry portals to environmental graphics—was made to reflect the Crew’s bold new look and elevate the fan experience. A custom-built Circle of Honor installation added a powerful emotional layer, honoring the club’s legacy and connecting past achievements to a new era.

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Lyndee Trost

Lyndee Trost

Executive Creative Director

As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail... more about Lyndee Trost Lyndee Trost Lyndee Trost Executive Creative Director

As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail oriented and has the ability to work under tight timelines making her an asset for clients. She has worked on several large-scale environmental design projects, including the Dairy Framers of America headquarters.

Prior to joining DI, Lyndee worked in art director positions for BRR Architecture and Staples. She has a bachelor’s degree in graphic design from the University of Missouri- Kansas City. When she is not designing, you can find Lyndee kickboxing, traveling, or working on photography.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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