Professional Sports

Columbus Crew

Challenge: When the Columbus Crew underwent a major rebranding and moved into their new home, Lower.com Field in 2021, the organization faced a key challenge: ensuring that their visual identity, wayfinding, sponsorship integrations and celebratory elements reflected the fresh brand and elevated fan experience.

Experts

Justin Wood, Lyndee Trost

Project Scope

Professional Stadium/Arena Design, Signage and Wayfinding, Sponsorships Activations, Master Planning

Location

Columbus, Ohio

Partners

Legends, HNTB, Blur Workshop, Mathias Collective

Solution: To bring the Columbus Crew’s new identity to life, DI worked closely with ownership, architects and branding teams to develop a cohesive design master plan. This included a comprehensive signage and wayfinding system, integrated sponsor activations and immersive brand storytelling throughout Lower.com Field.

Every design decision—from entry portals to environmental graphics—was made to reflect the Crew’s bold new look and elevate the fan experience. A custom-built Circle of Honor installation added a powerful emotional layer, honoring the club’s legacy and connecting past achievements to a new era.

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Professional Sports Whether it’s 3D printing a 9-story commemorative torch or designing the tech-stacked facilities of the future, we’re creating fan experiences and building sponsor relationships that prove nothing is impossible.

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Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.