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Columbus Crew
Professional Sports

Columbus Crew

A fresh look and feel

for a stellar home-field advantage.

The Columbus Crew is an MLS team based in Columbus, Ohio. Recently, new ownership took the helm and the organization underwent a drastic rebranding process while introducing a stunning new home stadium for the club and its fans. So when “The Crew” wanted cohesive signage and wayfinding elements that provided a stellar home-field advantage and represented the new look and feel of the squad, they turned to Dimensional Innovations to bring their vision to life.


Working alongside ownership, Legends, HNTB, Blur Workshop and Mathias Collective, we helped orchestrate a design master plan for the stadium. This helped lay the groundwork for a seamless and enjoyable fan experience within the stadium while also serving as a sponsorship opportunity reference point for national and local brands. We were also proud to design and fabricate the team’s Circle of Honor, an area of distinction reserved for those who have helped build and grow the organization since its inception.

 

The home opener in the new stadium, which took place on July 4, 2021, offered the first glimpse of the team’s new look and brand to fans across the country. We were proud to partner with the club to ensure this new chapter created the excitement and hype that it deserves, to which we chant, “For Columbus!”

 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Rick Smith

Rick Smith

VP/ECD Experiential Design

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith Rick Smith Rick Smith VP/ECD Experiential Design

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.
Rick’s strength lies in his ability to connect brands and their customers to the physical environment. His collaborative and comprehensive approach details the project vision through words, ideas and images.

Not only a leader at DI, Rick is heavily involved in the Kansas City design community. A member of the Society for Environmental Graphic Design (SEGD) and AIGA, Rick chairs the local SEGD chapter, is on the AIGAKC Board of Directors and on the Kansas City Design Week Planning committee.

Married for over 10 years, Rick and his wife have two children. An outdoors-kind-of-guy, Rick enjoys climbing, camping, mountaineering, and just generally being outside. He also plays guitar and coaches his daughter’s softball team in his not-so-abundant spare time.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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