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Brand Activation

One major goal for every company is brand recognition. But becoming memorable isn’t an easy task. Your business needs to stand out!

 

Fortunately, there are many different ways to differentiate your company from your competition. With brand activation, you can create one-of-a-kind installations, graphics, and more to stick out and leave a lasting impression on those who see and interact with your company.

Vikings-Voyage-Entrance Minnesota Vikings Voyage University of Michigan Crisler Center University of Michigan - Crisler Center Fan Experience HR Block Headquarters Lobby H&R Block Headquarters Minnesota State Fair Digital Activation Minnesota State Fair University of Kansas School of Business University of Kansas Business School ATT-Perch-Atlanta-Stadium Mercedes-Benz Stadium K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Wilson Sporting Goods Headquarters Wilson Sporting Goods Headquarters Cabelas Cabela's Laney High School Laney High School Hall of Greatness Braves-Battery-Atlanta Atlanta Braves University of Michigan Schembelcher Hall University of Michigan - Schembechler Hall Caterpillar Inc Edwards Campus Caterpillar Inc. Live Nation Live Nation Detroit Pistons Henry Ford Health System Performance Center Wake Forest University Baseball Wake Forest Baseball Big Ten Headquarters Big Ten Headquarters Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center KC Royals Hall of Fame Kansas City Royals Hall of Fame K-State University Bill Snyder Stadium Kansas State Wildcats - Bill Snyder Family Stadium Prairie Band Casino Prairie Band Casino Charlotte Hornets Charlotte Hornets K-State University Basketball Training Facility Kansas State Wildcats - Basketball Training Facility Sunoco Daytona Speedway Sunoco Wichita State University Wichita State Shockers Axalta Axalta KU Basketball Experience University of Kansas Basketball Experience Orlando City Soccer Club Orlando City Soccer Club Vikings-Voyage-Video Minnesota Vikings Voyage University of Michigan Crisler Center University of Michigan - Crisler Center Fan Experience HR Block Headquarters Lobby H&R Block Headquarters Minnesota State Fair Minnesota State Fair University of Kansas School of Business University of Kansas Business School Delta-Club-Mercedes-Benz-Stadium Mercedes-Benz Stadium K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Wilson Sporting Goods Headquarters Wilson Sporting Goods Headquarters Cabela's Cabela's Laney High School Laney High School Hall of Greatness Braves-Baseball-360-video Atlanta Braves University of Michigan Schembelcher Hall University of Michigan - Schembechler Hall Caterpillar Inc Edwards Campus Caterpillar Inc. Live Nation Live Nation Detroit Pistons Henry Ford Health System Performance Center Wake Forest University Baseball Wake Forest Baseball Big Ten Headquarters Big Ten Headquarters Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center KC Royals Hall of Fame Kansas City Royals Hall of Fame K-State University Bill Snyder Stadium Kansas State Wildcats - Bill Snyder Family Stadium Prairie Band Casino Prairie Band Casino Charlotte Hornets Charlotte Hornets K-State University Basketball Training Facility Kansas State Wildcats - Basketball Training Facility Daytona Speedway Sunoco Sunoco Wichita State University Wichita State Shockers Axalta Axalta KU Basketball Experience University of Kansas Basketball Experience Orlando City Soccer Club Orlando City Soccer Club US-Bank-Stadium-Jump-Game Minnesota Vikings Voyage University of Michigan Crisler Center University of Michigan - Crisler Center Fan Experience HR Block Headquarters Lobby H&R Block Headquarters Minnesota State Fair Minnesota State Fair University of Kansas School of Business University of Kansas Business School American-Family-Insurance-Interactive Mercedes-Benz Stadium K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Wilson Sporting Goods Headquarters Wilson Sporting Goods Headquarters Cabela's Cabela's Laney High School Laney High School Hall of Greatness Atlanta-Braves-Truist-Park Atlanta Braves University of Michigan Schembelcher Hall University of Michigan - Schembechler Hall Caterpillar Inc Edwards Campus Caterpillar Inc. Live Nation Live Nation Detroit Pistons Henry Ford Health System Performance Center Wake Forest University Baseball Wake Forest Baseball Big Ten Headquarters Big Ten Headquarters Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center KC Royals Hall of Fame Kansas City Royals Hall of Fame K-State University Bill Snyder Stadium Kansas State Wildcats - Bill Snyder Family Stadium Prairie Band Casino Prairie Band Casino Charlotte Hornets Charlotte Hornets K-State University Basketball Training Facility Kansas State Wildcats - Basketball Training Facility Daytona Speedway Sunoco Sunoco Wichita State University Wichita State Shockers Axalta Axalta KU Basketball Experience University of Kansas Basketball Experience Orlando City Soccer Club Orlando City Soccer Club Purple-People-Eaters-Photo-Op Minnesota Vikings Voyage University of Michigan Crisler Center University of Michigan - Crisler Center Fan Experience HR Block Headquarters Lobby H&R Block Headquarters Minnesota State Fair Minnesota State Fair University of Kansas School of Business University of Kansas Business School Falcons-Club-Atlanta-Stadium Mercedes-Benz Stadium K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Wilson Sporting Goods Headquarters Wilson Sporting Goods Headquarters Cabela's Cabela's Laney High School Laney High School Hall of Greatness Battery-Atlanta-Braves-MLB-Stadium Atlanta Braves University of Michigan Schembelcher Hall University of Michigan - Schembechler Hall Caterpillar Inc Edwards Campus Caterpillar Inc. Live Nation Live Nation Detroit Pistons Henry Ford Health System Performance Center Wake Forest University Baseball Wake Forest Baseball Big Ten Headquarters Big Ten Headquarters Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center KC Royals Hall of Fame Kansas City Royals Hall of Fame K-State University Bill Snyder Stadium Kansas State Wildcats - Bill Snyder Family Stadium Prairie Band Casino Prairie Band Casino Charlotte Hornets Charlotte Hornets K-State University Basketball Training Facility Kansas State Wildcats - Basketball Training Facility Daytona Speedway Sunoco Sunoco Wichita State University Wichita State Shockers Axalta Axalta KU Basketball Experience University of Kansas Basketball Experience Orlando City Soccer Club Orlando City Soccer Club Silver-Football-Player-Detail Minnesota Vikings Voyage University of Michigan Crisler Center University of Michigan - Crisler Center Fan Experience HR Block Headquarters Lobby H&R Block Headquarters Minnesota State Fair Minnesota State Fair University of Kansas School of Business University of Kansas Business School Gullwing-Club-Mercedes-Benz-Stadium Mercedes-Benz Stadium K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Wilson Sporting Goods Headquarters Wilson Sporting Goods Headquarters Cabela's Cabela's Laney High School Laney High School Hall of Greatness Battery-Atlanta-Truist-Park Atlanta Braves University of Michigan Schembelcher Hall University of Michigan - Schembechler Hall Caterpillar Inc Edwards Campus Caterpillar Inc. Detroit Pistons Henry Ford Health System Performance Center Wake Forest University Baseball Wake Forest Baseball Big Ten Headquarters Big Ten Headquarters Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center KC Royals Hall of Fame Kansas City Royals Hall of Fame K-State University Bill Snyder Stadium Kansas State Wildcats - Bill Snyder Family Stadium Prairie Band Casino Prairie Band Casino Charlotte Hornets Charlotte Hornets Daytona Speedway Sunoco Sunoco Wichita State University Wichita State Shockers Axalta Axalta KU Basketball Experience University of Kansas Basketball Experience Orlando City Soccer Club Orlando City Soccer Club Five-Thousand-Footballs Minnesota Vikings Voyage University of Kansas School of Business University of Kansas Business School Miller-Light-Bar-Atlanta-Falcons Mercedes-Benz Stadium K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Wilson Sporting Goods Headquarters Wilson Sporting Goods Headquarters Laney High School Laney High School Hall of Greatness Braves-Baseball-Truist-Park Atlanta Braves Detroit Pistons Henry Ford Health System Performance Center Wake Forest University Baseball Wake Forest Baseball Big Ten Headquarters Big Ten Headquarters Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center KC Royals Hall of Fame Kansas City Royals Hall of Fame Prairie Band Casino Prairie Band Casino Charlotte Hornets Charlotte Hornets Daytona Speedway Sunoco Sunoco Axalta Axalta Orlando City Soccer Club Orlando City Soccer Club Battle-Armor-US-Bank-Stadium-Vikings-Voyage Minnesota Vikings Voyage University of Kansas School of Business University of Kansas Business School Heineken-ATL-Falcons-Stadium Mercedes-Benz Stadium K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Wilson Sporting Goods Headquarters Wilson Sporting Goods Headquarters Wake Forest University Baseball Wake Forest Baseball Big Ten Headquarters Big Ten Headquarters Boulevard Brewery Beer Hall Boulevard Brewery Tour + Recreation Center KC Royals Hall of Fame Kansas City Royals Hall of Fame Prairie Band Casino Prairie Band Casino Axalta Axalta Vikings-Voyage-Minneapolis Minnesota Vikings Voyage University of Kansas School of Business University of Kansas Business School American-Family-Insurance-Touchscreen Mercedes-Benz Stadium K-State University Vanier Football Complex Kansas State Wildcats - Vanier Football Complex Wilson Sporting Goods Headquarters Wilson Sporting Goods Headquarters Axalta Axalta US-Bank-Stadium-Minneapolis Minnesota Vikings Voyage Giant-Falcons-Helmet-MBS Mercedes-Benz Stadium Vikings-Voyage-Theater Minnesota Vikings Voyage ATT-Perch-Giant-Screens Mercedes-Benz Stadium RFID-Reader-Minnesota-Vikings Minnesota Vikings Voyage Georgia-High-School-Football-Helmet-Exhibit Mercedes-Benz Stadium Football-Helmet-Detail Mercedes-Benz Stadium Mercedes-Benz-Stadium-Exterior Mercedes-Benz Stadium Sun-Trust-Club-Mercedes-Benz-Stadium Mercedes-Benz Stadium Delta-Sky-Club-Atlanta-Falcons-Stadium Mercedes-Benz Stadium

Brand Activation with Dimensional Innovations

Brand activation is a great way to build awareness and lasting connections with your target audience of potential customers. The reason brand activation is so successful is that it tends to be interactive, which allows potential customers, as well as existing customers, to engage directly with your products and brand.

Creating a personal connection with your audience makes your brand more memorable when these potential customers realize that they need the products or services you offer. Connecting to your audience is the true purpose of brand activation, which is why so many of our clients opt for interactive brand activations. As you build trust and emotional connections with your audience, you start to stick in their minds.

People genuinely care about establishing a connection with brands. In fact, 98 percent of people feel more inclined to purchase a product or service after interacting with a brand’s activation. This is why brand activations need to leave a lasting impression. Experiential marketing, which we do best at Dimensional Innovations, is the perfect vessel for brand activations.

Cabela’s was looking for a way to make the most of two new but smaller locations. Since there would be less floor space, they wanted to give their customers a way to see all of their products up close without taking up too much room. Dimensional Innovations helped build three interactive “Trailhead” kiosks for each new location.

These kiosks work with virtual reality headsets to allow customers and associates to become experts on products and outdoor activities. The Camping Trailhead gives customers the ability to look at various tents sold at Cabela’s. Customers can view 360-degree images of the inside of the tent, which gives them a good idea of what it is like actually to be in the tent.

The Hunting Trailhead shows hunting blinds in 360-degree imagery. In each blind, a rifle and shotgun are staged with hotspots. As customers select a hotspot, a game opens that allows the customer to hunt using the weapon from inside the blind.

The Fishing Trailhead gives customers the chance to go on a fishing trip with the 2017 Angler of the Year, Brandon Palaniuk. They can watch him catch a 10+ pound bass, explore his boat, and learn about the equipment he uses.

When Live Nation reached out wanting larger-than-life brand activations that could double as photo opportunities for social media, we knew that creating sharable, postable brand activations was crucial. The brand activations we came up with for Xfinity Center also included other corporate sponsors, such as Bud Light and Gulf Oil. The Bud Light activation showcases each concert at the Xfinity Center and allows people to take photos of the shows they are attending with the date. The large orange Gulf Oil star activation features branding for both Gulf Oil and Xfinity. Both quickly became social media photo favorites of Xfinity Center guests.

Dimensional Innovations would love to help you get your brand activation project off the ground. Contact us today to learn more.

Professional Sports Whether it’s 3D printing a 9-story commemorative torch or designing the tech-stacked facilities of the future, we’re creating fan experiences and building sponsor relationships that prove nothing is impossible. Learn More
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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