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One major goal for every company is brand recognition. But becoming memorable isn’t an easy task. Your business needs to stand out!
Fortunately, there are many different ways to differentiate your company from your competition. With brand activation, you can create one-of-a-kind installations, graphics, and more to stick out and leave a lasting impression on those who see and interact with your company.
Minnesota Twins Celebration Signs
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
JA BizTown - CommunityAmerica Credit Union
Kansas City International Airport Terminal
Jayhawk Welcome Center
Interactive Coloring Wall
Mavs Vault
Colorado College: Ed Robson Arena
H&R Block Headquarters
Minnesota State Fair
University of Nebraska Medical Center
UMKC School of Computing & Engineering
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Wilson Sporting Goods Headquarters
Cabela's
Zoo Knoxville
University of Kansas Business School
Minnesota Vikings Voyage
University of Michigan - Crisler Center Fan Experience
Caterpillar Inc.
Live Nation
Laney High School Hall of Greatness
Mercedes-Benz Stadium
Kansas State Wildcats - Vanier Football Complex
Big Ten Headquarters
Boulevard Brewery Tour + Recreation Center
Atlanta Braves
University of Michigan - Schembechler Hall
Prairie Band Casino
Kansas City Royals Hall of Fame
Wake Forest Baseball
Henry Ford Health System Performance Center
Kansas State Wildcats - Bill Snyder Family Stadium
CommunityAmerica Credit Union
Kansas State Wildcats - Basketball Training Facility
Charlotte Hornets
Wichita State Shockers
Sunoco
Minnesota Twins Celebration Signs
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
JA BizTown - CommunityAmerica Credit Union
Kansas City International Airport Terminal
Jayhawk Welcome Center
Interactive Coloring Wall
Mavs Vault
Colorado College: Ed Robson Arena
H&R Block Headquarters
Minnesota State Fair
University of Nebraska Medical Center
UMKC School of Computing & Engineering
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Wilson Sporting Goods Headquarters
Cabela's
Zoo Knoxville
University of Kansas Business School
Minnesota Vikings Voyage
University of Michigan - Crisler Center Fan Experience
Caterpillar Inc.
Live Nation
Laney High School Hall of Greatness
Mercedes-Benz Stadium
Kansas State Wildcats - Vanier Football Complex
Big Ten Headquarters
Boulevard Brewery Tour + Recreation Center
Atlanta Braves
University of Michigan - Schembechler Hall
Prairie Band Casino
Kansas City Royals Hall of Fame
Wake Forest Baseball
Henry Ford Health System Performance Center
Kansas State Wildcats - Bill Snyder Family Stadium
CommunityAmerica Credit Union
Kansas State Wildcats - Basketball Training Facility
Charlotte Hornets
Wichita State Shockers
Sunoco
Minnesota Twins Celebration Signs
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
JA BizTown - CommunityAmerica Credit Union
Kansas City International Airport Terminal
Jayhawk Welcome Center
Interactive Coloring Wall
Mavs Vault
Colorado College: Ed Robson Arena
H&R Block Headquarters
Minnesota State Fair
University of Nebraska Medical Center
UMKC School of Computing & Engineering
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Wilson Sporting Goods Headquarters
Cabela's
Zoo Knoxville
University of Kansas Business School
Minnesota Vikings Voyage
University of Michigan - Crisler Center Fan Experience
Caterpillar Inc.
Live Nation
Laney High School Hall of Greatness
Mercedes-Benz Stadium
Kansas State Wildcats - Vanier Football Complex
Big Ten Headquarters
Boulevard Brewery Tour + Recreation Center
Atlanta Braves
University of Michigan - Schembechler Hall
Prairie Band Casino
Kansas City Royals Hall of Fame
Wake Forest Baseball
Henry Ford Health System Performance Center
Kansas State Wildcats - Bill Snyder Family Stadium
CommunityAmerica Credit Union
Kansas State Wildcats - Basketball Training Facility
Charlotte Hornets
Wichita State Shockers
Sunoco
Minnesota Twins Celebration Signs
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
JA BizTown - CommunityAmerica Credit Union
Kansas City International Airport Terminal
Jayhawk Welcome Center
Interactive Coloring Wall
Mavs Vault
Colorado College: Ed Robson Arena
H&R Block Headquarters
Minnesota State Fair
University of Nebraska Medical Center
UMKC School of Computing & Engineering
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Wilson Sporting Goods Headquarters
Cabela's
Zoo Knoxville
University of Kansas Business School
Minnesota Vikings Voyage
University of Michigan - Crisler Center Fan Experience
Caterpillar Inc.
Live Nation
Laney High School Hall of Greatness
Mercedes-Benz Stadium
Kansas State Wildcats - Vanier Football Complex
Big Ten Headquarters
Boulevard Brewery Tour + Recreation Center
Atlanta Braves
University of Michigan - Schembechler Hall
Prairie Band Casino
Kansas City Royals Hall of Fame
Wake Forest Baseball
Henry Ford Health System Performance Center
Kansas State Wildcats - Bill Snyder Family Stadium
CommunityAmerica Credit Union
Kansas State Wildcats - Basketball Training Facility
Charlotte Hornets
Wichita State Shockers
Sunoco
Minnesota Twins Celebration Signs
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
JA BizTown - CommunityAmerica Credit Union
Kansas City International Airport Terminal
Jayhawk Welcome Center
Mavs Vault
Colorado College: Ed Robson Arena
H&R Block Headquarters
Minnesota State Fair
University of Nebraska Medical Center
UMKC School of Computing & Engineering
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Wilson Sporting Goods Headquarters
Cabela's
Zoo Knoxville
University of Kansas Business School
Minnesota Vikings Voyage
University of Michigan - Crisler Center Fan Experience
Caterpillar Inc.
Laney High School Hall of Greatness
Mercedes-Benz Stadium
Kansas State Wildcats - Vanier Football Complex
Big Ten Headquarters
Boulevard Brewery Tour + Recreation Center
Atlanta Braves
University of Michigan - Schembechler Hall
Prairie Band Casino
Kansas City Royals Hall of Fame
Wake Forest Baseball
Henry Ford Health System Performance Center
Kansas State Wildcats - Bill Snyder Family Stadium
CommunityAmerica Credit Union
Charlotte Hornets
Wichita State Shockers
Sunoco
Minnesota Twins Celebration Signs
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
JA BizTown - CommunityAmerica Credit Union
Kansas City International Airport Terminal
Jayhawk Welcome Center
Mavs Vault
Colorado College: Ed Robson Arena
University of Nebraska Medical Center
UMKC School of Computing & Engineering
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Wilson Sporting Goods Headquarters
Zoo Knoxville
University of Kansas Business School
Minnesota Vikings Voyage
Laney High School Hall of Greatness
Mercedes-Benz Stadium
Kansas State Wildcats - Vanier Football Complex
Big Ten Headquarters
Boulevard Brewery Tour + Recreation Center
Atlanta Braves
Prairie Band Casino
Kansas City Royals Hall of Fame
Wake Forest Baseball
Henry Ford Health System Performance Center
CommunityAmerica Credit Union
Charlotte Hornets
Sunoco
Minnesota Twins Celebration Signs
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
JA BizTown - CommunityAmerica Credit Union
Kansas City International Airport Terminal
Jayhawk Welcome Center
Mavs Vault
Colorado College: Ed Robson Arena
University of Nebraska Medical Center
UMKC School of Computing & Engineering
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Wilson Sporting Goods Headquarters
Zoo Knoxville
University of Kansas Business School
Minnesota Vikings Voyage
Mercedes-Benz Stadium
Kansas State Wildcats - Vanier Football Complex
Big Ten Headquarters
Boulevard Brewery Tour + Recreation Center
Atlanta Braves
Prairie Band Casino
Kansas City Royals Hall of Fame
Wake Forest Baseball
CommunityAmerica Credit Union
Minnesota Twins Celebration Signs
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
JA BizTown - CommunityAmerica Credit Union
Kansas City International Airport Terminal
Jayhawk Welcome Center
Mavs Vault
University of Nebraska Medical Center
UMKC School of Computing & Engineering
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Wilson Sporting Goods Headquarters
Zoo Knoxville
University of Kansas Business School
Minnesota Vikings Voyage
Mercedes-Benz Stadium
Kansas State Wildcats - Vanier Football Complex
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
Kansas City International Airport Terminal
Jayhawk Welcome Center
University of Nebraska Medical Center
UMKC School of Computing & Engineering
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Zoo Knoxville
Minnesota Vikings Voyage
Mercedes-Benz Stadium
Kansas State Wildcats - Vanier Football Complex
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
Kansas City International Airport Terminal
Jayhawk Welcome Center
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Zoo Knoxville
Minnesota Vikings Voyage
Mercedes-Benz Stadium
Iowa State University: Jack Trice Stadium North End
Casey's Headquarters
LEGOLAND® California Resort's LEGO® Ferrari Build & Race
Kansas City International Airport Terminal
Jayhawk Welcome Center
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Zoo Knoxville
Minnesota Vikings Voyage
Mercedes-Benz Stadium
Kansas City International Airport Terminal
Jayhawk Welcome Center
SoFi Stadium at Hollywood Park
Pittsburgh Panthers
Zoo Knoxville
Minnesota Vikings Voyage
Mercedes-Benz Stadium
Kansas City International Airport Terminal
Jayhawk Welcome Center
SoFi Stadium at Hollywood Park
Zoo Knoxville
Mercedes-Benz Stadium
Kansas City International Airport Terminal
Jayhawk Welcome Center
SoFi Stadium at Hollywood Park
Zoo Knoxville
Mercedes-Benz Stadium
Kansas City International Airport Terminal
Jayhawk Welcome Center
Mercedes-Benz Stadium
Jayhawk Welcome Center
Jayhawk Welcome Center
Jayhawk Welcome Center
Brand Activation with Dimensional Innovations
Brand activation is a great way to build awareness and lasting connections with your target audience of potential customers. The reason brand activation is so successful is that it tends to be interactive, which allows potential customers, as well as existing customers, to engage directly with your products and brand.
Creating a personal connection with your audience makes your brand more memorable when these potential customers realize that they need the products or services you offer. Connecting to your audience is the true purpose of brand activation, which is why so many of our clients opt for interactive brand activations. As you build trust and emotional connections with your audience, you start to stick in their minds.
People genuinely care about establishing a connection with brands. In fact, 98 percent of people feel more inclined to purchase a product or service after interacting with a brand’s activation. This is why brand activations need to leave a lasting impression. Experiential marketing, which we do best at Dimensional Innovations, is the perfect vessel for brand activations.
Cabela’s was looking for a way to make the most of two new but smaller locations. Since there would be less floor space, they wanted to give their customers a way to see all of their products up close without taking up too much room. Dimensional Innovations helped build three interactive “Trailhead” kiosks for each new location.
These kiosks work with virtual reality headsets to allow customers and associates to become experts on products and outdoor activities. The Camping Trailhead gives customers the ability to look at various tents sold at Cabela’s. Customers can view 360-degree images of the inside of the tent, which gives them a good idea of what it is like actually to be in the tent.
The Hunting Trailhead shows hunting blinds in 360-degree imagery. In each blind, a rifle and shotgun are staged with hotspots. As customers select a hotspot, a game opens that allows the customer to hunt using the weapon from inside the blind.
The Fishing Trailhead gives customers the chance to go on a fishing trip with the 2017 Angler of the Year, Brandon Palaniuk. They can watch him catch a 10+ pound bass, explore his boat, and learn about the equipment he uses.
When Live Nation reached out wanting larger-than-life brand activations that could double as photo opportunities for social media, we knew that creating sharable, postable brand activations was crucial. The brand activations we came up with for Xfinity Center also included other corporate sponsors, such as Bud Light and Gulf Oil. The Bud Light activation showcases each concert at the Xfinity Center and allows people to take photos of the shows they are attending with the date. The large orange Gulf Oil star activation features branding for both Gulf Oil and Xfinity. Both quickly became social media photo favorites of Xfinity Center guests.
Dimensional Innovations would love to help you get your brand activation project off the ground. Contact us today to learn more.
