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Mercedes-Benz Stadium
“
In 2017, the Falcons merchandise sales were 90% higher than in 2016,
the year that they went to the Superbowl."
Dr. Patrick Rishe, Director of Sports Business Program Washington University in St. Louis, Author of “They Shoot…They Score!”
The whole experience of Mercedes-Benz Stadium is decidedly greater than the sum of its parts. But its overall superior design also caused an unexpected chain reaction of improvement. Fans arriving sooner and staying longer caused two highly desirable things to happen: 1. “Rush hour” before game time was diminished so the ingress / egress experience vastly improved. 2. Merchandise sales skyrocketed because fans have more time and more pride in the environment.
DI was brought on to manage and implement all sponsorships within the stadium, which was made possible by creating the first-ever, online, stadium-wide, experiential Partner Portal, allowing sponsors to access and stay updated on the progress of their activations. With 29 total activations and 18 sponsored bars, DI’s impact on Mercedes-Benz Stadium is expansive. Some of the impressive activations that had more extensive involvement from DI include the AT&T Perch, American Family Insurance Fan Village, and the Home Depot Backyard.
Learn more about Branded Fan Experiences, Brand Activation, Brand Storytelling, and Interactive Kid Zones.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Rick Smith
VP/ECD Experiential Design
A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith
