Professional Sports

Mercedes-Benz Stadium

“

In 2017, the Falcons merchandise sales were 90% higher than in 2016,

the year that they went to the Superbowl."

Dr. Patrick Rishe, Director of Sports Business Program Washington University in St. Louis, Author of “They Shoot…They Score!”

The whole experience of Mercedes-Benz Stadium is decidedly greater than the sum of its parts. But its overall superior design also caused an unexpected chain reaction of improvement. Fans arriving sooner and staying longer caused two highly desirable things to happen: 1. “Rush hour” before game time was diminished so the ingress / egress experience vastly improved. 2. Merchandise sales skyrocketed because fans have more time and more pride in the environment.

673

Points-of-sale within the arena experience

Sponsors with individual, designed activation points and branded environments

Dimensional Innovations - Company Overview

DI was brought on to manage and implement all sponsorships within the stadium, which was made possible by creating the first-ever, online, stadium-wide, experiential Partner Portal, allowing sponsors to access and stay updated on the progress of their activations. With 29 total activations and 18 sponsored bars, DI’s impact on Mercedes-Benz Stadium is expansive. Some of the impressive activations that had more extensive involvement from DI include the AT&T Perch, American Family Insurance Fan Village, and the Home Depot Backyard.

Georgia-High-School-Football-Helmet-Exhibit

Learn more about Branded Fan Experiences, Brand Activation, Brand Storytelling, and Interactive Kid Zones.

Talk to Our Experts

Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

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Professional Sports Whether it’s 3D printing a 9-story commemorative torch or designing the tech-stacked facilities of the future, we’re creating fan experiences and building sponsor relationships that prove nothing is impossible.

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Barclays Center Brooklyn Nets

Sunoco

Axalta

Get in Touch with Us

Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.