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Professional Sports

Mercedes-Benz Stadium

In 2017, the Falcons merchandise sales were 90% higher than in 2016,

the year that they went to the Superbowl."

Dr. Patrick Rishe, Director of Sports Business Program Washington University in St. Louis, Author of “They Shoot…They Score!”

The whole experience of Mercedes-Benz Stadium is decidedly greater than the sum of its parts. But its overall superior design also caused an unexpected chain reaction of improvement. Fans arriving sooner and staying longer caused two highly desirable things to happen: 1. “Rush hour” before game time was diminished so the ingress / egress experience vastly improved. 2. Merchandise sales skyrocketed because fans have more time and more pride in the environment.

 

673

Points-of-sale within the arena experience

24

Sponsors with individual, designed activation points and branded environments

DI was brought on to manage and implement all sponsorships within the stadium, which was made possible by creating the first-ever, online, stadium-wide, experiential Partner Portal, allowing sponsors to access and stay updated on the progress of their activations. With 29 total activations and 18 sponsored bars, DI’s impact on Mercedes-Benz Stadium is expansive. Some of the impressive activations that had more extensive involvement from DI include the AT&T Perch, American Family Insurance Fan Village, and the Home Depot Backyard.

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Lyndee Trost

Lyndee Trost

Executive Creative Director

As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail... more about Lyndee Trost Lyndee Trost Lyndee Trost Executive Creative Director

As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail oriented and has the ability to work under tight timelines making her an asset for clients. She has worked on several large-scale environmental design projects, including the Dairy Framers of America headquarters.

Prior to joining DI, Lyndee worked in art director positions for BRR Architecture and Staples. She has a bachelor’s degree in graphic design from the University of Missouri- Kansas City. When she is not designing, you can find Lyndee kickboxing, traveling, or working on photography.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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