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Entertainment + Hospitality

Boulevardia Guitar

The reaction we got at the event was overwhelming...

The looks on people’s faces when they strummed the strings was absolutely awesome.

Chris Riebschlager, Software Development Manager, Dimensional Innovations

Dimensional Innovations was asked to create something incredible for Boulevardia, a two-day festival in Kansas City that’s all about music, food and beer. The goal was to create something big, iconic and interactive for the over 40,000 people entering the welcome center. So, what better than a 12-foot high, 500-pound electric guitar that visitors can actually play? The DI team took the guitar from concept to completion in under five weeks. With an impressive team of developers, engineers, and fabricators, DI solved the tricky challenge of making the guitar completely free-standing with no visible supports.

500 Pounds

40,000+

Visitors who attend Boulevardia each year

 

The guitar was made from MDF and steel. Inside, a Bare Conductive touch board was used to make the 16-gauge galvanized wire, stretched from the head to the bridge, conductive. Raspberry Pi was also used for the interface and sound generation. A total of 16 buttons allow the player to pick a chord and switch from ‘clean’ to ‘dirty’ mode.

Once assembled and painted, the DI team also designed and printed nearly 100 vinyl stickers to represent the bands and breweries participating in the festival.

The guitar was not only an awesome photo and video opportunity for visitors, it also shows that an interactive project doesn’t necessarily need to include a touch screen or a projector. Some of the best interactive installations are the ones that don’t look like interactive installations.

The guitar now proudly sits (and shreds) inside Dimensional Innovations' headquarters.

250,000

Social media impressions

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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