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Boulevardia Guitar

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Boulevardia Guitar

The reaction we got at the event was overwhelming...

The looks on people’s faces when they strummed the strings was absolutely awesome.

Chris Riebschlager, Software Development Manager, Dimensional Innovations

Dimensional Innovations was asked to create something incredible for Boulevardia, a two-day festival in Kansas City that’s all about music, food and beer. The goal was to create something big, iconic and interactive for the over 40,000 people entering the welcome center. So, what better than a 12-foot high, 500-pound electric guitar that visitors can actually play? The DI team took the guitar from concept to completion in under five weeks. With an impressive team of developers, engineers, and fabricators, DI solved the tricky challenge of making the guitar completely free-standing with no visible supports.

500 Pounds

40,000+

Visitors who attend Boulevardia each year

 

The guitar was made from MDF and steel. Inside, a Bare Conductive touch board was used to make the 16-gauge galvanized wire, stretched from the head to the bridge, conductive. Raspberry Pi was also used for the interface and sound generation. A total of 16 buttons allow the player to pick a chord and switch from ‘clean’ to ‘dirty’ mode.

Once assembled and painted, the DI team also designed and printed nearly 100 vinyl stickers to represent the bands and breweries participating in the festival.

The guitar was not only an awesome photo and video opportunity for visitors, it also shows that an interactive project doesn’t necessarily need to include a touch screen or a projector. Some of the best interactive installations are the ones that don’t look like interactive installations.

The guitar now proudly sits (and shreds) inside Dimensional Innovations' headquarters.

250,000

Social media impressions

 

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Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Spencer Farley

Spencer Farley

Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

 

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

 

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.