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Target Center
“
We couldn’t be happier for all of our fans along with the millions of people
who shared a great experience or memorable moment in this arena."
Ethan Casson, CEO, Timberwolves & Lynx
In partnership with Tegra Group, Mortenson Construction, Alliance, and Perkins&Will, we helped renovate the Target Center space from top to bottom. From social-approved “wow” moments to integrated technology, sponsorship activations, concession branding, and additional interior branding, we were able to take the Target Center fan experience to a whole new level.
Taking into account the many sports and non-sports related events that take place in the arena, we made sure to use a mix of brand colors, ongoing wayfinding elements, and recognizable “Target Center” features to guide the renovation. For inspiration, we tapped into the city’s rich history, people, and community. With a variety of storytelling features, guests are invited to stay awhile and explore everything Target Center has to offer, including the centerpiece of the project: a two-story ball and net installation, which fans first interact with as they near the entrance and again inside.
Learn more about Brand Storytelling, Branded Fan Experiences, Sponsorship Activations, and Immersive Technology.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Rick Smith
VP/ECD Experiential Design
A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith
