Professional Sports

Target Center

“

We couldn’t be happier for all of our fans along with the millions of people

who shared a great experience or memorable moment in this arena."

Ethan Casson, CEO, Timberwolves & Lynx

In partnership with Tegra Group, Mortenson Construction, Alliance, and Perkins&Will, we helped renovate the Target Center space from top to bottom. From social-approved “wow” moments to integrated technology, sponsorship activations, concession branding, and additional interior branding, we were able to take the Target Center fan experience to a whole new level.

Dimensional Innovations - Company Overview

Giant-Basketball-Hoop-Target-Center-Minneapolis

Taking into account the many sports and non-sports related events that take place in the arena, we made sure to use a mix of brand colors, ongoing wayfinding elements, and recognizable “Target Center” features to guide the renovation. For inspiration, we tapped into the city’s rich history, people, and community. With a variety of storytelling features, guests are invited to stay awhile and explore everything Target Center has to offer, including the centerpiece of the project: a two-story ball and net installation, which fans first interact with as they near the entrance and again inside.

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Learn more about Brand Storytelling, Branded Fan Experiences, Sponsorship Activations, and Immersive Technology.

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Professional Sports Whether it’s 3D printing a 9-story commemorative torch or designing the tech-stacked facilities of the future, we’re creating fan experiences and building sponsor relationships that prove nothing is impossible.

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Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.