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“
The idea is to become a destination distillery
like you've never seen before."
Amanda Davis, J. Rieger & Co.
When Andy Rieger, his wife Lucy, and their business partner Ryan Maybee decided to resurrect the J. Rieger brand, they were committed to doing it right. Originally founded during the late 1800s in Kansas City’s bustling Livestock Exchange district, J. Rieger & Co. returned to their stomping grounds and purchased a new 60,000-square-foot flagship distillery for operation. In addition to a fully upgraded production area, the team at J. Rieger and Co. wanted to create an experience for visitors that shared their incredible history of creating, bottling, and serving.
60,000
Square-foot distillery space with an interior museum and dining area
3,000
Square-foot historical exhibit welcomes visitors at the entrance, sharing the history of the iconic distillery
Starting with their story front and center, the 3,000-square-foot historical exhibit features hundreds of artifacts in custom vitrine display cases, digital learning displays, informational signage, and expert design craftsmanship. The goal of the space? Playing the long game. In order to cultivate lifelong brand ambassadors for J. Rieger & Co. from their visitors, the approach shifted from direct ROI to immersive storytelling. We didn't just want to sell them in the gift shop—we wanted to sell them on the experience of being a part of this historic distillery. And to that we say, "Cheers!"
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Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley
