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J. Rieger & Co. Distillery

J. Rieger and Co. Distillery Logo
 
J Rieger Co Distillery

The idea is to become a destination distillery

like you've never seen before."

Amanda Davis, J. Rieger & Co.

When Andy Rieger, his wife Lucy, and their business partner Ryan Maybee decided to resurrect the J. Rieger brand, they were committed to doing it right. Originally founded during the late 1800s in Kansas City’s bustling Livestock Exchange district, J. Rieger & Co. returned to their stomping grounds and purchased a new 60,000-square-foot flagship distillery for operation. In addition to a fully upgraded production area, the team at J. Rieger and Co. wanted to create an experience for visitors that shared their incredible history of creating, bottling, and serving.

60,000

square-foot distillery space with an interior museum and dining area.

3,000

square-foot historical exhibit welcomes visitors at the entrance, sharing the history of the iconic distillery.

 

Starting with their story front and center, the 3,000-square-foot historical exhibit features hundreds of artifacts in custom vitrine display cases, digital learning displays, informational signage, and expert design craftsmanship. The goal of the space? Playing the long game. In order to cultivate lifelong brand ambassadors for J. Rieger & Co. from their visitors, the approach shifted from direct ROI to immersive storytelling. We didn't just want to sell them in the gift shop—we wanted to sell them on the experience of being a part of this historic distillery. And to that we say, "Cheers!"

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

Ashley Elliott

Ashley Elliott

Practice Manager

Ashley values meaningful relationships and the importance of positive experiences.  She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always... more about Ashley Elliott Ashley Elliott Ashley Elliott Practice Manager

Ashley values meaningful relationships and the importance of positive experiences.  She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always up for a challenge and drives business efforts in several verticals which include: transit, cultural, healthcare, entertainment, retail and strategic partnerships.

 

Ashley loves to be outside on long walks with her dog, Murphy, trying out new recipes, playing tennis and cheering on the Jayhawks with her family and friends. Ashley graduated from the University of Kansas with a Bachelor’s Degree from the School of Journalism in Strategic Communications with a Business Minor.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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