Close Overlay
J. Rieger & Co. Distillery
“
The idea is to become a destination distillery
like you've never seen before."
Amanda Davis, J. Rieger & Co.
When Andy Rieger, his wife Lucy, and their business partner Ryan Maybee decided to resurrect the J. Rieger brand, they were committed to doing it right. Originally founded during the late 1800s in Kansas City’s bustling Livestock Exchange district, J. Rieger & Co. returned to their stomping grounds and purchased a new 60,000-square-foot flagship distillery for operation. In addition to a fully upgraded production area, the team at J. Rieger and Co. wanted to create an experience for visitors that shared their incredible history of creating, bottling, and serving.
Starting with their story front and center, the 3,000-square-foot historical exhibit features hundreds of artifacts in custom vitrine display cases, digital learning displays, informational signage, and expert design craftsmanship. The goal of the space? Playing the long game. In order to cultivate lifelong brand ambassadors for J. Rieger & Co. from their visitors, the approach shifted from direct ROI to immersive storytelling. We didn't just want to sell them in the gift shop—we wanted to sell them on the experience of being a part of this historic distillery. And to that we say, "Cheers!"
Hallmark Christmas Experience
Gainesville Dragon
Andretti Indoor Karting & Games
Woodside Cycle Studio
LEGOLAND® Resorts’ LEGO® Ferrari Build & Race
Evel Knievel Museum
Russell Stover Chocolates
Alamo Drafthouse: Flying Guillotine
Helzberg Diamonds
Minnesota State Fair
Nebraska Crossing
Alamo Drafthouse Death Star
Camp Cinemark
Cabela's
Live Nation
Health House
Boulevardia Guitar
AMC Theatres
Boulevard Brewery Tour + Recreation Center
AMC Theatre - Universal Citywalk
Scheels
Caribbean Cinemas
Prairie Band Casino
Alamo Drafthouse
Interactive Coloring Wall
Kansas City International Airport Terminal
The Children’s Museum of Indianapolis
Blue Cross Blue Shield
Children’s Mercy Hospital
The Regnier Family Wonderscope Children’s Museum
Talk to Our Experts
Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
Get in Touch
Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley
