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Minnesota Vikings Museum

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Vikings-Lakes

An interactive museum to celebrate the Minnesota Vikings' legacy and

match the energy of the fans who love them

The Minnesota Vikings have a rich and storied history going back to their first season in 1961. After accumulating a vast collection of historical memorabilia, the Vikings leadership needed a space to showcase these commemorative displays and capture the incredible moments in Vikings history to share with new generations of fans. SRA Architects served as the architect on this project. In 2016, Dimensional Innovations partnered with the Minnesota Vikings to create the Vikings Voyage fan experience inside U.S. Bank Stadium.

18

distinct activation zones provide a diverse, story-focused experience for all fans.

14,000

square-foot facility houses the interactive Minnesota Viking museum experience.

 

The Vikings Museum is centered around storytelling, and combines physical artifacts and displays with moments of interactive technology that bring the stories to life in an engaging manner through audio and video that are responsive to touch. The challenge was appealing to a broad audience and made sure a 10-year-old had just as much fun as a 70-year-old reliving their own Vikings’ memories. Several photo opportunities, such as the Gatorade wall, encourage fans of all ages to share their experience using #VikingsMemories. The visually stunning areas, such as the “Frozen in Time” exhibit, which holds the jerseys and trophies from the players with retired numbers within ice carved columns, will continue to draw not only fans, but those curious to learn more.

 

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Justin Wood

Justin Wood

Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director. Justin feeds his passion... more about Justin Wood Justin Wood Justin Wood Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director.

Justin feeds his passion for developing matchless, engaging experiences for clients by focusing on dynamic environments primarily in the sports and entertainment industries. For the last five years, Justin has led the charge on building DI’s sports portfolio through developing sponsorship activations, halls of fame and branding experiences.

His leadership in projects help sports brands improve the fan experience by connecting their story to the interactive and physical environments. With over fifteen years of experience at DI, Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops.  Justin was named as an SBJ Power Player in 2020.

Rick Smith

Rick Smith

Executive Creative Director

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith Rick Smith Rick Smith Executive Creative Director

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.
Rick’s strength lies in his ability to connect brands and their customers to the physical environment. His collaborative and comprehensive approach details the project vision through words, ideas and images.

Not only a leader at DI, Rick is heavily involved in the Kansas City design community. A member of the Society for Environmental Graphic Design (SEGD) and AIGA, Rick chairs the local SEGD chapter, is on the AIGAKC Board of Directors and on the Kansas City Design Week Planning committee.

Married for over 10 years, Rick and his wife have two children. An outdoors-kind-of-guy, Rick enjoys climbing, camping, mountaineering, and just generally being outside. He also plays guitar and coaches his daughter’s softball team in his not-so-abundant spare time.

 
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