Durham Bulls

Minor League Baseball has always held a special place in the Raleigh-Durham community, which was intensified after the 1988 release of the film Bull Durham. The movie sparked an organizational movement and expansion, which led to the opening of Durham’s downtown stadium (Durham Bulls Athletic Park) in 1995. Fast-forward 28 years, the still-beloved ballpark was in need of an upgrade. DI was tasked with the design, fabrication, and installation of the stadium’s central exhibit – a space that celebrates both the history of the club and the impact of the “Bull Durham” movie. The “History Hallway” accomplishes this goal with two interactive touchscreens, memorabilia displays, trophy cases and the organization’s Hall of Fame. The space brings fans together, building a sense of pride while educating viewers on the Bulls’ fabled past.

While an engaged fan base is an important player in any club’s lineup, it's the athletes, coaches, and administration who make these experiences possible. As such, DI was tasked with modernizing the facilities’ locker rooms, offices and conference rooms. Consistent branding, which was accomplished through the use of visual and textual content, creates a storied and memorable experience. An instantly recognizable “Bunch of Lollygaggers” graphic marks the entrance to the locker rooms, a daily reminder of the unique history associated with the team.

The final result elevates the Durham Bulls to a new standard in Minor League Baseball, matching the team’s on-field success with a cohesive facility designed for fan engagement off the diamond. How’s that for respecting the streak?

Learn more about athlete facilities, fan museums, and branded fan experiences