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Turning Vision into Reality for the LA Clippers’ New Era
The Challenge: The LA Clippers were on the cusp of a transformative era with the upcoming Intuit Dome. However, communicating the vision of the state-of-the-art arena to fans, sponsors and partners posed a unique challenge. How do you generate excitement and secure commitments for a venue still under construction? The answer: create an immersive experience that brings the future to the present.
Location
Los Angeles, CaliforniaPartners
Legends, AECOM, Turner Hunt Joint Venture, Daktronics
Crafting the Solution: Dimensional Innovations, in partnership with the Clippers, Legends, AECOM, Turner Hunt Joint Venture, and Daktronics, designed an Experience Center that would serve as a tangible preview of the Intuit Dome.
Upon entering, visitors are greeted by larger-than-life wall graphics celebrating iconic LA landmarks and Clippers superstars, setting the tone for the journey ahead. The adventure continues onto an indoor basketball court featuring the Clippers Dunk Cam, where fans can perform their best dunks and instantly share their feats on social media.
592
LED lights used in the countdown shot clock
10,500
Total sq. ft. footprint for the experience center
The next stop is the Model Room, home to a detailed scale model of the Intuit Dome beneath a massive LED halo. This space showcases game highlights, stats and scores, immersing visitors in the Clippers' world. Interactive screens and framed jerseys along the walls narrate the team's rich history and deep connection to Los Angeles.
18,000
Total seats in the Intuit Dome
1970
Year that the Clippers organization was founded
The grand finale is a simulation room offering a first-person perspective of game day from various vantage points within the future arena. With arena rumble seating, dynamic loudspeakers and customizable screens, guests can virtually experience the thrill of a live game, whether from courtside seats or luxury suites.
All these elements are controlled via a handheld "playbook" tablet, allowing for personalized tours tailored to each visitor's interests.
By integrating storytelling, technology and fan engagement, the Experience Center not only showcases the Intuit Dome's potential but also solidifies the Clippers' commitment to their community and supporters. It's a visionary approach that ensures fans are not just spectators but active participants in the team's evolving narrative.
Intuit Dome
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Axalta
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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Lyndee Trost
Executive Creative Director
As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail... more about Lyndee Trost
