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Charlotte Hornets

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Charlotte Hornets

Creating a visually-immersive, cohesively-branded player area for the Charlotte Hornets organization

that is truly buzzworthy.

A locker room is a place of energy, passion and teamwork. When partnering with the Charlotte Hornets on their locker room and lounge renovation, DI had several goals in mind. The space needed to have the comfort of a second home but the energy of an NBA game. It also needed to showcase the return of the Hornets name with a new logo and brand identity that is fully integrated into the interior design.

 

 

From illuminated graphics, to the bathroom tile to solid surface lockers, DI was responsible for the complete design aesthetic of the team spaces. After digging deep into the Charlotte Hornets culture and operations, the new graphics and interiors were designed to reflect the new direction of the franchise. DI’s collaboration with Hornets stakeholders allowed them to be part of this process and share a common vision for the end result.

 

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Justin Wood

Justin Wood

Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director. Justin feeds his passion... more about Justin Wood Justin Wood Justin Wood Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director.

Justin feeds his passion for developing matchless, engaging experiences for clients by focusing on dynamic environments primarily in the sports and entertainment industries. For the last five years, Justin has led the charge on building DI’s sports portfolio through developing sponsorship activations, halls of fame and branding experiences.

His leadership in projects help sports brands improve the fan experience by connecting their story to the interactive and physical environments. With over fifteen years of experience at DI, Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops.  Justin was named as an SBJ Power Player in 2020.

Rick Smith

Rick Smith

Executive Creative Director

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith Rick Smith Rick Smith Executive Creative Director

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.
Rick’s strength lies in his ability to connect brands and their customers to the physical environment. His collaborative and comprehensive approach details the project vision through words, ideas and images.

Not only a leader at DI, Rick is heavily involved in the Kansas City design community. A member of the Society for Environmental Graphic Design (SEGD) and AIGA, Rick chairs the local SEGD chapter, is on the AIGAKC Board of Directors and on the Kansas City Design Week Planning committee.

Married for over 10 years, Rick and his wife have two children. An outdoors-kind-of-guy, Rick enjoys climbing, camping, mountaineering, and just generally being outside. He also plays guitar and coaches his daughter’s softball team in his not-so-abundant spare time.

 
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