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Creating a visually-immersive, cohesively-branded player area for the Charlotte Hornets organization
that is truly buzzworthy.
A locker room is a place of energy, passion and teamwork. When partnering with the Charlotte Hornets on their locker room and lounge renovation, DI had several goals in mind. The space needed to have the comfort of a second home but the energy of an NBA game. It also needed to showcase the return of the Hornets name with a new logo and brand identity that is fully integrated into the interior design.
From illuminated graphics, to the bathroom tile to solid surface lockers, DI was responsible for the complete design aesthetic of the team spaces. After digging deep into the Charlotte Hornets culture and operations, the new graphics and interiors were designed to reflect the new direction of the franchise. DI’s collaboration with Hornets stakeholders allowed them to be part of this process and share a common vision for the end result.
Learn more about Athlete Facilities, Brand Activation, Brand Storytelling, and Branded Facility Design.
CPKC Stadium
Gillette Stadium Player Tunnel Experience
Minnesota Twins Celebration Signs
LA Clippers Experience Center
Durham Bulls
Kansas City Current
Las Vegas Raiders — Al Davis Memorial Torch
SoFi Stadium at Hollywood Park
Mavs Vault
Minnesota Vikings Voyage
Mercedes-Benz Stadium
Columbus Crew
State Farm Arena
Minnesota Timberwolves & Lynx
Atlanta Braves
Minnesota Vikings Museum
Kansas City Royals Hall of Fame
Target Center
T-Wolves Esports Training Facility
Denver Nuggets
Cleveland Guardians
Barclays Center Brooklyn Nets
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Axalta
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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Lyndee Trost
Executive Creative Director
As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail... more about Lyndee Trost
