Andretti Indoor Karting & Games

Designing the Ultimate Andretti Experience

Challenge: Dimensional Innovations was tasked with bringing the high-octane Andretti Indoor Karting & Games brand to life across multiple new venues. To evoke the storied legacy of the Andretti family and deliver an immersive entertainment experience, they needed to incorporate lifelike elements—like full-size Indy race cars—into large, action-packed spaces. The challenge: those race cars are priceless and bulky, complicating logistics, installation and budget considerations.

The 95,000 sq ft venue was further enriched with floor-to-ceiling portraits, wall graphics and monumentally scaled images celebrating all eight racing members of the Andretti dynasty. Throughout the space, DI delivered custom graphics, backlit dimensional signage, regulatory plaques and lighting elements that reinforce brand consistency while amplifying the thrill of the environment.

With more locations to open in the coming years, DI is helping ideate and scale these location-based experiences at volume. Understanding the Andretti Indoor Karting & Games brand and long-term vision allows the team to support the franchise’s growing footprint with custom fabrication and efficient brand activation.