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Andretti Indoor Karting & Games

Race + play among some of the greats in this

action-packed experience for thrill-seekers of all ages.

Andretti Indoor Karting & Games is an adrenaline-pumping entertainment destination with locations gearing up across the country. With electric go-kart racing, glow-in-the-dark laser tag, elevated dining, drinks and more, Andretti Indoor Karting & Games offers captivating attractions and amusement for thrill seekers of all ages.

 


In addition to the venue’s experiential design elements, our team helped bring the Andretti family’s racing legacy and iconic brand to life inside several new action-packed locations. DI was responsible for a variety of graphics, signage, custom lighting and statement pieces–all designed to engage, entertain and excite visitors.

This project presented a unique and exciting challenge from the start: incorporating lifesize Indy race cars throughout the venue. Not only are these race cars expensive, but they’re also substantial in size. To maintain budget and efficiency, DI did what we do best to make this vision a reality–we got creative. As a result, our team of talented craftspeople used our in-house 3D printer to carve a larger-than-life Indy race car model, which now hangs above the attraction’s bar. 

Andretti

From Start to Finish

Our team crafted, painted and assembled this massive Indy race car model in house before installing it inside Andretti Indoor Karting & Games.

DI also suspended a real Indy race car–provided by Andretti Indoor Karting & Games–above the entry to serve as a massive wow moment and photo op. Floor-to-ceiling portraits, tributes, wall graphics and monumental images are positioned throughout the 95,000 sq ft space, highlighting the eight Andretti family members who raced professionally. Visitors are invited to immerse themselves in the Andretti racing dynasty while engaging in some friendly, high-energy competition along the way. Our team was also responsible for the backlit dimensional signs, regulatory plaques and custom lighting elements throughout the venue.

 

With many more locations to open in the coming years, DI is helping ideate and scale these location-based experiences at volume. Understanding the Andretti Indoor Karting & Games brand and long-term vision allows our team to support the franchise’s growing footprint with custom fabrication and efficient brand activation. And with that–racers, start your engines! 

Learn more about attraction design, brand activation and large-scale graphics.

Testimonials

We extend our heartfelt thanks to the DI team for their collaboration in bringing remarkable elements like the F1 Car frame to life. Their shared values of intentionality + excellence make them the perfect partner in our mission to elevate every guest’s experience.

via Andretti Grand Prairie Social Media

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

Ashley Elliott

Ashley Elliott

Associate Account Director

Ashley values meaningful relationships and the importance of positive experiences.  She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always... more about Ashley Elliott Ashley Elliott Ashley Elliott Associate Account Director

Ashley values meaningful relationships and the importance of positive experiences.  She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always up for a challenge and drives business efforts in several verticals which include: transit, cultural, healthcare, entertainment, retail and strategic partnerships.

 

Ashley loves to be outside on long walks with her dog, Murphy, trying out new recipes, playing tennis and cheering on the Jayhawks with her family and friends. Ashley graduated from the University of Kansas with a Bachelor’s Degree from the School of Journalism in Strategic Communications with a Business Minor.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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