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Entertainment + Hospitality

Andretti Indoor Karting & Games

Designing the Ultimate Andretti Experience

The Challenge: Dimensional Innovations was tasked with bringing the high-octane Andretti Indoor Karting & Games brand to life across multiple new venues. To evoke the storied legacy of the Andretti family and deliver an immersive entertainment experience, they needed to incorporate lifelike elements—like full-size Indy race cars—into large, action-packed spaces. The challenge: those race cars are priceless and bulky, complicating logistics, installation and budget considerations.

 

Year

2025
 

Location

Fort Worth, TX, Grand Prairie, TX, Chandler, AZ, Glendale, AZ, Oklahoma City, OK, (Coming Soon) Overland Park, KS
 

Crafting the Solution: DI leaned into ingenuity and their in-house capabilities. They crafted and painted a larger-than-life replica of an Indy race car using 3D printing, which now dramatically hangs above the bar. Simultaneously, they suspended a real Indy vehicle above the entry area to create a breathtaking “wow” moment and irresistible photo-op. 

The 95,000 sq ft venue was further enriched with floor-to-ceiling portraits, wall graphics and monumentally scaled images celebrating all eight racing members of the Andretti dynasty. Throughout the space, DI delivered custom graphics, backlit dimensional signage, regulatory plaques and lighting elements that reinforce brand consistency while amplifying the thrill of the environment.

With more locations to open in the coming years, DI is helping ideate and scale these location-based experiences at volume. Understanding the Andretti Indoor Karting & Games brand and long-term vision allows the team to support the franchise’s growing footprint with custom fabrication and efficient brand activation.

"DI's shared values of intentionality + excellence make them the perfect partner in our mission to elevate every guest’s experience."

-- Andretti Grand Prairie

 

CONCEPT

CREATION

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

 

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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