Designing the Ultimate Andretti Experience
The Challenge: Dimensional Innovations was tasked with bringing the high-octane Andretti Indoor Karting & Games brand to life across multiple new venues. To evoke the storied legacy of the Andretti family and deliver an immersive entertainment experience, they needed to incorporate lifelike elements—like full-size Indy race cars—into large, action-packed spaces. The challenge: those race cars are priceless and bulky, complicating logistics, installation and budget considerations.
Year
2025Location
Fort Worth, TX, Grand Prairie, TX, Chandler, AZ, Glendale, AZ, Oklahoma City, OK, (Coming Soon) Overland Park, KSProject Scope
Attraction Design, Environmental Design, Specialty Lighting, Signage and Wayfinding, ThemingCrafting the Solution: DI leaned into ingenuity and their in-house capabilities. They crafted and painted a larger-than-life replica of an Indy race car using 3D printing, which now dramatically hangs above the bar. Simultaneously, they suspended a real Indy vehicle above the entry area to create a breathtaking “wow” moment and irresistible photo-op.
The 95,000 sq ft venue was further enriched with floor-to-ceiling portraits, wall graphics and monumentally scaled images celebrating all eight racing members of the Andretti dynasty. Throughout the space, DI delivered custom graphics, backlit dimensional signage, regulatory plaques and lighting elements that reinforce brand consistency while amplifying the thrill of the environment.
With more locations to open in the coming years, DI is helping ideate and scale these location-based experiences at volume. Understanding the Andretti Indoor Karting & Games brand and long-term vision allows the team to support the franchise’s growing footprint with custom fabrication and efficient brand activation.
"DI's shared values of intentionality + excellence make them the perfect partner in our mission to elevate every guest’s experience."
-- Andretti Grand Prairie
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Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley