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Caribbean Cinemas
Entertainment + Hospitality

Caribbean Cinemas

Cinematic Experiences in the Caribbean

The Challenge: Caribbean Cinemas, a movie theater chain based in Puerto Rico, had big dreams for a guest experience—one that would feel cohesive from location to location, while still making room for local character. With over 20 theaters across the Caribbean and Central America, they needed more than a design upgrade—they needed to create a master plan for scalability, establish consistent brand standards and bring cohesion to a network that had grown organically over time. The challenge? Build a future-ready brand experience that could deliver across borders.

 

 

Crafting the Solution: DI crafted a brand-forward design system that could be replicated, scaled and tailored to each unique theater location. Starting with the Plaza Las Americas theater in San Juan in 2005, DI completed comprehensive brand guidelines, design templates and material palettes that balanced consistency with creativity. 

From site master planning to the design and installation of custom signage, experiential graphics, specialty lighting fixtures, every detail of the Caribbean Cinemas brings a premium guest experience—across every island and in every language. The result? A network of theaters from the Dominican Republic to Panama that feel unmistakably connected, yet authentically local.

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

 

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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