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Entertainment + Hospitality

Boulevard Brewery Tour + Recreation Center

Telling Boulevard Brewing Company's history over a pint

in their new Tour + Recreation Center

Kansas City’s Boulevard Brewing Company wanted to create a space for their visitors that paid tribute to their company’s history and reflected the KC scene. This project is special because so many local companies were involved. Dimensional Innovations worked with Helix Architecture + Design, Hammer Out Design, Carpenter Collective, Jamie Jeffries Construction and The Wood Lot. This new tours-and-recreation center’s lobby is full of artifacts connected to Kansas City’s history of brewing beer and interactive educational displays showing how beer is made and teaching people about the ingredients that go into it. It has far more space than the former visitor center, which allows Boulevard to conduct twice as many tours yearly.

1989

When Boulevard Brewing Company was founded

350

Number of 12-ounce cans that Boulevard can fill per minute

 

The space includes DI custom pieces like “The Stories Behind the Beer”, where ten, diamond-shaped wood panels rotate displaying the history of each Boulevard beer. Other features like, the “Key Ingredients” wall, allow visitors to see, smell and taste different grains and hops the company uses.

Over at the “Barrel Aging” display, the process of fermentation is shown by looking inside wine and whiskey barrels. The wall graphics through out make for iconic photo opportunities and the “Tour Starts Here” sign helps visitors prepare for their upcoming tour of the facility. DI also used various signage, custom artifact cases and interactive spaces and screens, that all come together to help convey Boulevard’s story.

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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