ZONE ONE: tHE GARAGE

LEGO Ferrari Build & Race contains three zones, starting in The Garage where crewmember Dena, a lively animated LEGO Minifigure, tells the distinguished history of Ferrari, greets visitors and preps them for the big race, even cracking a few jokes along the way. 

The Dimensional Innovations team created Dena’s script and interactive video, aiming to engage and excite visitors while also giving them a glimpse into the backstory of Enzo Ferrari and the famous luxury car manufacturer.

Making their way through Zone One, visitors can take the driver’s seat in the life-size Ferrari F40 built solely out of LEGO bricks – 360,000 to be exact. Not only is this a sweet photo-op, it’s interactive – riders can honk the horn and rev the model engine.

ZONE TWO:  bUILD & TEST

Inside Zone Two, mounds of assorted LEGO bricks await the smallest of racers to assemble their Ferrari based on three suggested models – all open to creative interpretation. It’s here visitors get a sneak peek into the realistic design and build processes of Ferrari manufacturing in Italy. 

To see how their LEGO car performs, drivers can use three different test tracks designed to calculate race variables including, engine functionality, jump tracks and top speed. With sounds of roaring engines and garage tinkerings echoing inside the space, racers can send their LEGO model down the steep jump track in an effort to make it through the life-size tire toward the checkered finish line. If successful, a slow-motion capture video of the jump is played throughout the space for all to see.

Before moving into Zone Three, the final challenge awaits. Racers compete against their friends and family to see who has the fastest car. Placing their creations at the top of the steep racing ramp, each racer’s time is calculated to determine who crossed the finish line and in what order.  

ZONE THREE: lET'S RACE

Built and tested to unique perfection, visitors take their models to Zone Three, where the physical and digital worlds become one. 

By utilizing uniquely-engineered stations, racers scan their LEGO creation to be projected on the digitally-replicated Pista di Fiorano, Ferrari’s real-life test track in Maranello, Italy.