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Powered by Light and Motion: Woodside’s Next-Gen Cycle Experience
The Challenge: As part of a complete renovation of its South Club, Woodside Health Club wanted to transform its indoor cycle studio into an immersive experience that would keep riders engaged and coming back. The goal was to move beyond a traditional spin room and create an environment where technology, sound, light and artistic visuals worked together to motivate riders at every level. Woodside needed a partner that could understand this vision and translate it into a cohesive, high-energy experience that felt premium, on brand and intuitive for instructors to run every day.
Location
Westwood, KansasPartners
Hufft Architects
Crafting the Solution: DI partnered with Hufft Architects to design and deliver an adrenaline-pumping cycle studio that surrounds riders in content, color and sound for an unforgettable ride. At the front of the studio, two 4K projections wrap the room with a nearly IMAX-like canvas that stretches more than 31 feet wide. Fifty bikes face the screen, placing every rider inside the action.
“DI helped us transform the studio into an immersive experience that motivates and excites riders from start to finish.”
– Katie Swetala, Woodside General Manager
CUSTOMIZE EVERY CLASS
Woodside staff can create a “playlist” prior to class, selecting the reactive visuals and pulsating light transitions to sync with their music. Instructors can customize how long each visual is shown as well as the changing light modes based on the duration and cadence of every song. With the potential for unlimited content displays, Woodside can offer a unique and engaging cycle experience inside every class–even for the most frequent riders.
READY TO RIDE
Instructors launch the playlist using the kiosk adjacent to their bike. Class begins with a tutorial video shown on the projections, demonstrating how to clip in, make adjustments, and various riding positions. If necessary, instructors have the ability to manually control their pre-programmed playlist from the touchscreen kiosk.
A MEMORABLE RIDE, EVERY TIME
Our team created a continuously growing content gallery that instructors can choose from to ensure the animated visuals remain fresh and original. With the potential for unlimited content displays, Woodside can offer a unique and engaging cycle experience inside every class–even for the most frequent riders.
Color-changing LED lights wash the space, working in tandem with the projections to create a fully synchronized environment. DI developed a library of animated visuals that react to changing bike metrics and the beat of the music in real time. From beaming lasers to waves of glowing particles, each cinematic sequence is crafted to complement the Woodside brand and inspire riders to push for their personal best.
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Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley
