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Entertainment + Hospitality

Woodside Cycle Studio

DI helped us transform the studio into an immersive experience

that motivates and excites riders from start to finish.

Katie Swetala, Woodside General Manager

As part of a complete renovation of their South Club, Woodside Health Club wanted to elevate their indoor cycle studio into a more digitally-driven, transformative experience for all riders. DI understood the vision, ultimately working alongside Hufft Architects to create an immersive, adrenaline-pumping cycle studio that channels technology, sound, light and artistic visuals for an unforgettable ride every time.

 

Two 4K projections provided by Christie Digital wrap the front of the studio for an “IMAX”-esque experience accompanied by color-changing LED lights throughout the space. The projections display a variety of animated visuals that react to changing bike metrics and the beat of the music. From beaming lasers to waves of glowing particles, DI created these cinematic visuals to complement the Woodside brand and motivate riders to unlock their personal best.

50 Bikes

Inside the studio

31 ft.

Width of screen projection

 
Woodside

CUSTOMIZE EVERY CLASS

Woodside staff can create a “playlist” prior to class, selecting the reactive visuals and pulsating light transitions to sync with their music. Instructors can customize how long each visual is shown as well as the changing light modes based on the duration and cadence of every song. With the potential for unlimited content displays, Woodside can offer a unique and engaging cycle experience inside every class–even for the most frequent riders.

Woodside

READY TO RIDE

Instructors launch the playlist using the kiosk adjacent to their bike. Class begins with a tutorial video shown on the projections, demonstrating how to clip in, make adjustments, and various riding positions. If necessary, instructors have the ability to manually control their pre-programmed playlist from the touchscreen kiosk.

Woodside

A MEMORABLE RIDE, EVERY TIME

Our team created a continuously growing content gallery that instructors can choose from to ensure the animated visuals remain fresh and original. With the potential for unlimited content displays, Woodside can offer a unique and engaging cycle experience inside every class–even for the most frequent riders.

 

Every class is an experiential journey, all in the hands of the instructor and the power of the riders. At the intersection of technology, immersive experiences, and group fitness, DI and Woodside Health Club created an inspiring space that not only energizes members but keeps them coming back for more. 

Learn more about multisensory experiences, specialty lighting, and video design and production.

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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