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MLB Snapbat

MLB Advanced Media contacted DI one month in advance of Snapchat Day to develop a miniature version of our full-sized SnapBat, designed for the 2015 All-Star Game.

We built thirty of these mini-SnapBats for each team to have during MLB's first Snapchat Day.

Justin Wood, Professional Sports Practice Director, Dimensional Innovations

In cooperation with Major League Baseball, Dimensional Innovations designed and fabricated SnapBats (patent pending) for a majority of the MLB teams to help connect fans to their favorite players during the first official “Snapchat Day” March 11, 2016.

 

Typically leagues avoid promoting social media use during regular and postseason games. Playing off of the casual nature of Spring Training, MLB decided to create “Snapchat Day” as part of their multi-year deal with Snapchat. Players from each team took to Snapchat to give fans an inside look.

 

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Justin Wood

Justin Wood

Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director. Justin feeds his passion... more about Justin Wood Justin Wood Justin Wood Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director.

Justin feeds his passion for developing matchless, engaging experiences for clients by focusing on dynamic environments primarily in the sports and entertainment industries. For the last five years, Justin has led the charge on building DI’s sports portfolio through developing sponsorship activations, halls of fame and branding experiences.

His leadership in projects help sports brands improve the fan experience by connecting their story to the interactive and physical environments. With over fifteen years of experience at DI, Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops.  Justin was named as an SBJ Power Player in 2020.

Rick Smith

Rick Smith

VP/ECD Experiential Design

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith Rick Smith Rick Smith VP/ECD Experiential Design

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.
Rick’s strength lies in his ability to connect brands and their customers to the physical environment. His collaborative and comprehensive approach details the project vision through words, ideas and images.

Not only a leader at DI, Rick is heavily involved in the Kansas City design community. A member of the Society for Environmental Graphic Design (SEGD) and AIGA, Rick chairs the local SEGD chapter, is on the AIGAKC Board of Directors and on the Kansas City Design Week Planning committee.

Married for over 10 years, Rick and his wife have two children. An outdoors-kind-of-guy, Rick enjoys climbing, camping, mountaineering, and just generally being outside. He also plays guitar and coaches his daughter’s softball team in his not-so-abundant spare time.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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