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University of Arkansas: Frank O’Mara Track and Field High Performance Center

We feel like trailblazers creating this type of environment for our athletes. I hope other universities will

invest in their facilities as the sport of track continues to evolve.

Chris Buckman, Arkansas Men's Head Cross Country, Track and Field Coach

As one of the most decorated NCAA programs in the country, the University of Arkansas Track and Field teams yearned for a new on-campus facility that was not only bigger and better with state-of-the-art amenities, but had the edge, experience and environment to keep up with the rise of the Razorbacks. That’s where Dimensional Innovations came in.

 

DI was proud to partner with Hufft Architects and AECOM to create a one-of-a-kind facility for men and women’s programs, setting a precedent for Arkansas athletics. Working alongside various stakeholders, our team created immersive experiences, graphics and displays that tap an emotional connection for all who enter - including the nations’ top recruits. Alas, the Frank O’Mara Track and Field High Performance Center was born.

22,000

Square-feet within the Frank O’Mara Track and Field High Performance Center

156

Conference Championship Titles

 

With display cases, a swag shrine full of uniforms, shoes and other program memorabilia, the performance center tells a story of collegiate traditions past and budding futures. A walkway lined with records and tributes to Arkansas greats creates an experience that immediately strikes a chord for former, current and potential future Razorback athletes. Heck, it’ll even have rivals callin’ “Woo Pig Sooie.”

47

National Championship Titles

52

Olympians to come out of the Razorback program

 

 

The center serves as the one-stop-shop for all things Arkansas track and field, giving the athletes a state-of-the-art space to train, recover and relax...then repeat the process over again. While Razorback runners like to win, and do it well we might add, the facility is about more than best-in-class equipment and National Championships. It’s about tradition, legacy and forward momentum.

The uniquely branded environment, including the dimensional letters hovering the hydrotherapy room, gives Arkansas Track and Field the competitive space to honor their past, embrace their future and continue to grow their standard of excellence for years to come.

Testimonials

This facility is a living legacy. Every kid who's here is looking at that wall saying, “How can I eventually make that list?”

Lance Harter, Arkansas Women's Head Cross Country, Track and Field Coach

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Eric Buckels

Eric Buckels

Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels Eric Buckels Eric Buckels Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional experiences within DI's sports and higher education practices. Eric possesses a distinctive talent for anticipating issues and swiftly devising solutions while cultivating trust among his clients and project collaborators.

With a wealth of experience spanning diverse project types encompassing sports heritage, experiential branding, immersive technology, sponsorship activation, recruitment and retention strategies, Eric brings a comprehensive approach to guiding clients seamlessly through every phase of their projects. Each successful project has enriched his ability to create impactful and innovative solutions tailored to the ever-evolving landscape of sports and higher education experiences.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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