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Big Ten Headquarters

The offices that we create matter just as much as the arenas we build. And when that

office shares our love of sports with the fans who love us back, we've succeeded.

Justin Wood, Principal at Dimensional Innovations

With notable moments dating back to 1896, the Big Ten Conference wanted to find a better way to share that legacy with the fans who love them. To bring their academic and athletic achievements to life and create a memorable experience for fans, Big Ten called on proven winners and experience experts, Dimensional Innovations. Tasked with bringing 100 plus years of history to life, we successfully created a space for fans from fourteen different schools to call home and celebrate their biggest conference achievements.

100+

Years of conference history brought to life

 

Big Ten fans are just as important as students and athletes they serve. With one hundred years of conference history, The Big Ten Experience is packed with celebratory exhibits for fans to touch, play, listen and watch. Since we know how important first impressions are, we created a giant B1G to welcome fans “home” to explore the experience. And because everything bigger is better, The Big Ten Theater provides fans with a larger than life immersive behind-the-scenes, audio and visual experience highlighting top Big Ten moments on and off the field.

Want to know what it feels like to catch a game-winning pass? Fans can do that and more with interactive AR, Game On! Dream of being a Heisman Trophy winner? Strike a pose and be champ for a day. With so much to see and do at The Big Ten Experience, fans will call for a re-play.

Thanks to the teams at Mortenson Construction and TeamWorks Media, DI helped Big Ten leave a winning footprint in the hearts of all their fans.

 

Talk to Our Experts

Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

Get in Touch
Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Eric Buckels

Eric Buckels

Senior Client Development Representative

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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