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The offices that we create matter just as much as the arenas we build. And when that
office shares our love of sports with the fans who love us back, we've succeeded.
Justin Wood, Principal at Dimensional Innovations
With notable moments dating back to 1896, the Big Ten Conference wanted to find a better way to share that legacy with the fans who love them. To bring their academic and athletic achievements to life and create a memorable experience for fans, Big Ten called on proven winners and experience experts, Dimensional Innovations. Tasked with bringing 100 plus years of history to life, we successfully created a space for fans from fourteen different schools to call home and celebrate their biggest conference achievements.
100+
Years of conference history brought to life
Big Ten fans are just as important as students and athletes they serve. With one hundred years of conference history, The Big Ten Experience is packed with celebratory exhibits for fans to touch, play, listen and watch. Since we know how important first impressions are, we created a giant B1G to welcome fans “home” to explore the experience. And because everything bigger is better, The Big Ten Theater provides fans with a larger than life immersive behind-the-scenes, audio and visual experience highlighting top Big Ten moments on and off the field.
Want to know what it feels like to catch a game-winning pass? Fans can do that and more with interactive AR, Game On! Dream of being a Heisman Trophy winner? Strike a pose and be champ for a day. With so much to see and do at The Big Ten Experience, fans will call for a re-play.
Thanks to the teams at Mortenson Construction and TeamWorks Media, DI helped Big Ten leave a winning footprint in the hearts of all their fans.
Learn more about Brand Storytelling, Branded Fan Experiences, Branded Office Design, Corporate Headquarters, and Digital Interactives.
Furman University: Timmons Arena
David Booth Kansas Memorial Stadium
Drake University - Knapp Center MidAmerican Atrium
United States Air Force Academy: Falcon Stadium
University of Nebraska Osborne Legacy Complex
Big Ten Network
Oklahoma State University
University of North Carolina
Wake Forest University
Naval Academy Athletic Association
Sacred Heart University
Iowa State University: Jack Trice Stadium North End
University of Arkansas: Frank O’Mara Track and Field High Performance Center
Pittsburgh Panthers
University of Florida Athletic Association
University of Connecticut Hall of Champions
Colorado College: Ed Robson Arena
University of Michigan - Crisler Center Fan Experience
Big 12 Conference Headquarters
University of Michigan - Schembechler Hall
Kansas State Wildcats - Vanier Football Complex
Arkansas State
Kansas State Wildcats - Bill Snyder Family Stadium
Kansas State Wildcats - Basketball Training Facility
Illinois Fighting Illini
University of Kansas Jayhawks
Iowa State University: Jacobson Athletic Building
Marshall Thundering Herd
Arizona Wildcats
Talk to Our Experts
Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
Get in Touch
Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Lyndee Trost
Executive Creative Director
As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail... more about Lyndee Trost
