Big Ten Headquarters
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The offices that we create matter just as much as the arenas we build. And when that
office shares our love of sports with the fans who love us back, we've succeeded.
Justin Wood, Principal at Dimensional Innovations
With notable moments dating back to 1896, the Big Ten Conference wanted to find a better way to share that legacy with the fans who love them. To bring their academic and athletic achievements to life and create a memorable experience for fans, Big Ten called on proven winners and experience experts, Dimensional Innovations. Tasked with bringing 100 plus years of history to life, we successfully created a space for fans from fourteen different schools to call home and celebrate their biggest conference achievements.
Big Ten fans are just as important as students and athletes they serve. With one hundred years of conference history, The Big Ten Experience is packed with celebratory exhibits for fans to touch, play, listen and watch. Since we know how important first impressions are, we created a giant B1G to welcome fans “home” to explore the experience. And because everything bigger is better, The Big Ten Theater provides fans with a larger than life immersive behind-the-scenes, audio and visual experience highlighting top Big Ten moments on and off the field.
Want to know what it feels like to catch a game-winning pass? Fans can do that and more with interactive AR, Game On! Dream of being a Heisman Trophy winner? Strike a pose and be champ for a day. With so much to see and do at The Big Ten Experience, fans will call for a re-play.
Thanks to the teams at Mortenson Construction and TeamWorks Media, DI helped Big Ten leave a winning footprint in the hearts of all their fans.
Learn more about Brand Storytelling, Branded Fan Experiences, Branded Office Design, Corporate Headquarters, and Digital Interactives.
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Brandon Kuzara
Corporate and Healthcare Account Director
Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara
Chad Hutson
Chief Strategy Officer
Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson