Big Ten Network

Custom acrylic panels line the walls representing the Big Ten Conference schools with respective logos and university branding. A striking backlit Big Ten logo was also installed behind the reception desk, ensuring the network’s branding was front and center as visitors entered the lobby.

As part of an existing program to honor Big Ten athletes, coaches and administrators in conjunction with Black History Month, the “B1G Impact Pioneers” wall recognizes an annual class of individuals who have made a significant impact at their schools, in their sports, and in their communities. As the program continues to grow, panels can be added. Visitors can also learn more about the B1G Impact Pioneers by scanning the QR codes for video content.

Throughout the offices, DI created feature panels showcasing school mascots and campus landmarks, providing a nostalgic nod for alumni. A hype pattern graphic was also used to fill the walls in transitional spaces, adding energy and cohesion to the space.

Learn more about branded office design.