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University of Nebraska Osborne Legacy Complex

Where Tradition Meets

Cutting-Edge Athletic Excellence

How does a collegiate football program set “a physical standard for what other athletics programs aspire to achieve?”Memorial Stadium, home of the Nebraska Cornhuskers, called for an expansion that would preserve its rich traditions while also meeting the evolving needs of both athletes and fans. The challenge was to create a facility that could support peak athletic performance, attract top talent, and provide an unmatched fan experience—all while honoring the longstanding legacy of Husker Pride.

 

To meet this challenge, DI collaborated as the fabricator alongside Populous as the designer to build a 315,000-square-foot, three-story expansion that exemplifies the spirit of The Osborne Legacy Complex. Thoughtfully integrated into the campus, the new facility includes cutting-edge amenities: a state-of-the-art weight room, advanced recovery areas, and a brand-new locker room, gaming room, and barber shop, among others. These upgrades empower Nebraska’s football program to operate at its best, showcasing an environment that appeals to athletes across the nation.

At the heart of this transformation is the Experience Lobby, designed to celebrate Husker tradition. Fans can view National Championship and Heisman trophies and explore four interactive digital exhibits honoring the Husker Blackshirts, Letter Winners, National Champions, and Heisman Award winners. The “Huddle with the Huskers” selfie station allows fans to capture memories, creating a deeper connection to the legacy and excitement that define Nebraska football.


One of the project’s crowning achievements is the 60-foot hallway featuring backlit images of legendary Nebraska coaches, an installation executed with exacting precision and care. This tribute, along with other design highlights, embodies the spirit and excellence of the Husker community, making Memorial Stadium a premier destination for athletes and fans alike.

1Troy Dannen, Husker Director of Athletics, from Osborne Legacy Complex grand opening speech

Learn more about Athlete Facilities, Branded Fan Experiences, and Digital Interactives 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Eric Buckels

Eric Buckels

Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels Eric Buckels Eric Buckels Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional experiences within DI's sports and higher education practices. Eric possesses a distinctive talent for anticipating issues and swiftly devising solutions while cultivating trust among his clients and project collaborators.

With a wealth of experience spanning diverse project types encompassing sports heritage, experiential branding, immersive technology, sponsorship activation, recruitment and retention strategies, Eric brings a comprehensive approach to guiding clients seamlessly through every phase of their projects. Each successful project has enriched his ability to create impactful and innovative solutions tailored to the ever-evolving landscape of sports and higher education experiences.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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