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Drake University - Knapp Center MidAmerican Atrium

Elevating Fan Energy at the Knapp Center Atrium
 

The Challenge: For more than two decades, the Knapp Center has been the front porch of Drake Athletics—an entry point for the fans and the community. As Drake basketball surged in national momentum, the university recognized the need to re-energize its arena’s entrance experience. The challenge? Deliver an upgrade—enhancing branding, showcasing standout athletes, celebrating donors and improving the overall fan journey—without the scope or budget of a traditional architectural overhaul.

 

 

 

 

Crafting the Solution: With a design-to-build approach that prioritized creativity and cost-efficiency, Dimensional Innovations led the complete transformation of the Knapp Center's fan-facing atrium—delivering high impact without the need for an architectural partner. At the heart of the space, a sculptural ceiling element inspired by the bridges of Des Moines introduces the atrium with a bold, architectural gesture.

Down a short flight of stairs, below the atrium, the newly established Paul F. Morrison Hall of Honor creates a dual tribute to Drake’s athletics legacy. One area highlights women’s athletics and the university’s deep Title IX history, while the other celebrates men’s programs and other long-standing athletic achievements. For those not venturing into the Hall of Honor, DI also introduced info panels in the lobby, making Drake’s history and achievements more accessible to every visitor.

With bold, horizontal display cases and brushed aluminum finishes, the design unites past and present in a visual narrative. Featuring panels and interchangeable graphics, the lenticular wall allows fans to celebrate standout teams—including Drake’s nationally recognized basketball programs—through a vivid, motion-driven showcase.

To celebrate donors to the Knapp Center campaign, DI designed a new atrium donor wall featuring layered blue acrylic panels and a charging Bulldog graphic that draws the eye and energizes the space. Just steps away, a larger-than-life mural declares Drake as “Des Moines’ Hometown Team,” with each oversized letter filled with campus and city imagery—a high-impact photo opportunity that deepens the community connection.

By managing every detail—from early concepting to fabrication and installation—DI helped Drake turn their fan-facing entry into an experience that honors history and proves that powerful storytelling doesn't always require a massive overhaul. It just needs a partner who knows how to make every square foot count.

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CREATION

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Eric Buckels

Eric Buckels

Account Director / Sports + Higher Education

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels Eric Buckels Eric Buckels Account Director / Sports + Higher Education

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional experiences within DI's sports and higher education practices. Eric possesses a distinctive talent for anticipating issues and swiftly devising solutions while cultivating trust among his clients and project collaborators.

With a wealth of experience spanning diverse project types encompassing sports heritage, experiential branding, immersive technology, sponsorship activation, recruitment and retention strategies, Eric brings a comprehensive approach to guiding clients seamlessly through every phase of their projects. Each successful project has enriched his ability to create impactful and innovative solutions tailored to the ever-evolving landscape of sports and higher education experiences.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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