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Collegiate Athletics

United States Air Force Academy: Falcon Stadium

Falcon Stadium: A Renovation with a Bold Vision

The Challenge 

When Falcon Stadium undertook a major renovation project, the mission was clear: modernize the facility while honoring the U.S. Air Force Academy’s legacy, values and community spirit. The challenge was not just about aesthetics—it was about integrating the traditions of both football and lacrosse while creating an immersive experience that resonated with athletes, fans and alumni through cohesive branding, impactful donor recognition and unified wayfinding.

Crafting the Solution 

With the tasks clearly defined, Dimensional Innovations ensured every design decision reflected the Academy’s rich traditions and forward-thinking innovation.

 

Year

2025
 

City Location

Air Force Academy, Colorado
 

Partners

Air Force Athletic Department, HKS, Nationsgroup
 

 

Heritage and Identity

Inspired by the Academy’s striking mid-century modern architecture, DI infused elements of iconic landmarks, such as Polaris Hall and Cadet Chapel, into the design. The precision of Polaris Hall’s geometric form and the magnificence of the Cadet Chapel became inspirations, ensuring every detail recognized its legacy. These elements, though subtle to visitors unfamiliar with the campus, evoked deep meaning for alumni and cadets. The Polaris Hall graphic, for example, captured the building’s symbolic connection to the North Star—a reminder of the Academy’s guiding principles. For alumni and cadets, this detail serves as a touchstone for tradition.

 

Donor Recognition

To honor the donors who made the renovations possible, multiple activation points were designed:

  • Heritage Plaza Columns – Six monumental columns recognize contributions of over $1 million, blending donor names with the Air Force’s class crests and foundation logo.
  • Mountain Ridge Wall – An installation in the entry plaza mimicked the skyline of the majestic Rockies, with donor plaques subtly integrated into its design. The backdrop created an immersive connection between the campus and the natural environment.
  • Wing Panels – For donors contributing between $100,000 and $250,000, elegant metal slats with etched names symbolized their support in a refined yet accessible manner.

 

The donor recognition needed to be multi-purpose. Donor wishes require lacrosse to have a meaningful presence. DI collaborated with stakeholders to create an interactive lacrosse feature, including a display of lacrosse sticks and a roster of All-American players. This compromise honored the sport without detracting from the football-centric narrative.

The donor recognition elements are designed for scalability, allowing for future additions while maintaining design integrity.

 

Branding and Wayfinding

For wayfinding, functional yet visually cohesive signage directs guests to seating, restrooms and amenities. Overhead section identifiers blend with the overall aesthetic, ensuring visitors can navigate the space effortlessly while immersing themselves in the spirit of the Academy. 

Key branding moments created immersive experiences for visitors.

  • Club Entrance Wall – A striking wood-slatted wall features illuminated lettering that becomes a visual anchor for VIP guests transitioning from the concourse to exclusive areas.
  • Helmet Wall – An artful display of historic and current helmets celebrates the football program, showcasing its evolution.
  • Dynamic Graphics – The concourse features vibrant wall graphics abstracted from iconic campus imagery, adding energy while reinforcing ties to the Academy's brand identity.

The result is a transformed Falcon Stadium that molds tradition, innovation and community pride into a stadium that inspires all who step inside. At the base of the Rampart Range, the Academy’s legacy is not just preserved; it’s elevated, ensuring Falcon Stadium remains a landmark for generations to come.

Talk to Our Experts

Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

Get in Touch
Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Eric Buckels

Eric Buckels

Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels Eric Buckels Eric Buckels Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional experiences within DI's sports and higher education practices. Eric possesses a distinctive talent for anticipating issues and swiftly devising solutions while cultivating trust among his clients and project collaborators.

With a wealth of experience spanning diverse project types encompassing sports heritage, experiential branding, immersive technology, sponsorship activation, recruitment and retention strategies, Eric brings a comprehensive approach to guiding clients seamlessly through every phase of their projects. Each successful project has enriched his ability to create impactful and innovative solutions tailored to the ever-evolving landscape of sports and higher education experiences.

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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