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Iowa State University: Jack Trice Stadium North End

Iowa State
 
Iowa State

DI understood our vision and offered a fresh perspective to create these unique stadium experiences,

capturing the heart and history of ISU athletics.

Nick Joos, ISU Senior Associate AD, Communications

 

 

Named after Iowa State University’s first African American student-athlete, Jack Trice Stadium is a historic, tradition-filled landmark on the ISU campus. After collaborating to transform the Jacobson Athletic Building in 2019, ISU stakeholders turned to DI once again to help revitalize the stadium’s North End through three unique experiences.

 

"Through this partnership, we were able to further create an emotional, elevated gameday environment inside Jack Trice Stadium with the added bonus of shareable photo-ops for our student-athletes and recruits in our new Sports Performance Center,"  Nick Joos, ISU Senior Associate AD, Communications, said.

 

 

The Tunnel Experience

Tapping into our tenured experience in collegiate sports facility design, DI got to work on the home-team tunnel with a cardinal and yellow-tinted vision. Our goal was to take the existing space and create an energy-filled, heart-racing environment designed to hype the Cyclones as they storm through the tunnel on game day. 

Inside the tunnel, massive face-lit letters line the ceiling, spelling “CYCLONES” from entry to exit, with bright hues of red illuminating the concrete walls. In addition to the tunnel’s interior, DI designed, built and installed branded ISU football signage upon the tunnel’s entry, accompanied by the Jack Trice logo patch, symbolizing solidarity against racism and discrimination.

Near the exit, oversized aluminum “WE WILL” letters occupy the wall, commemorating Trice’s famed letter he wrote the night before his untimely passing. Built with a thick powder coating, the symbolic letters are meant to withstand all hand slapping and helmet banging. DI added strobe lights to mark the tunnel’s exit and surrounding corridor to complement the stadium’s “Weather Alert” as the Cyclones rush the field.

 

All-American Wall

Working from existing architecture, DI elevated a second stadium experience designed to honor every ISU All-American athlete and recognize two influential donors. Located outside of the renovated North End entry, the new-and-improved All-America Honor Walls serve as a comprehensive tribute to ISU greats, now with a classic, refined look.

With a polished gold finish, the two paneled walls are etched with a running list of honored athletes, their sport and induction year, accompanied by three possible icons – a tree representing All-American Grove status, a Cyclones logo for ISU Athletic Hall of Fame Members, and an NCAA logo patch to distinguish National Champions. 

DI designed the updated All-America Honor Walls not only to be a sleek and comprehensive experience but also as an evergreen tribute, allowing the university to add newly awarded ISU All-American athletes as time goes on.

 

 

Stark PerformaNce Center Photo Op  

What’s a 21st-century stadium without an exciting photo op for student-athletes, recruits and special visitors? ISU stakeholders were looking to add an interactive element inside the repurposed space but were uncertain of what that might be. ISU turned to DI to brainstorm this one-of-a-kind, wow moment to life. 

Three massive ISU football helmets built by Tivoli Too line the cardinal red wall, offering a larger-than-life photo op Cyclone fans will cherish forever (and share on their social media). Sitting over seven feet off the ground, DI meticulously designed these supersize helmets to look like the real deal – all the way down to their glossy, ISU-branded shells and tinted visors. 

As collegiate athletic programs compete on and off the field, creating a memorable stadium experience is paramount – for the team, the fans, and the university. Through distinguished experience design, branded storytelling and a whole lot of Cyclone spirit, DI was honored to help create an unforgettable gameday experience throughout the legendary Jack Trice Stadium.

 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Drew Berst

Drew Berst

Executive Director - Collegiate Sports

Drew Berst is an Executive Director and oversees the Collegiate Sports, Higher Education and Healthcare practices at Dimensional Innovations. Berst lives and breathes college sports and is the single point of accountability for all... more about Drew Berst Drew Berst Drew Berst Executive Director - Collegiate Sports

Drew Berst is an Executive Director and oversees the Collegiate Sports, Higher Education and Healthcare practices at Dimensional Innovations.

Berst lives and breathes college sports and is the single point of accountability for all collegiate clients. Professionally, Berst has been working in the sports facility industry for over twelve years and has been involved in over $2 billion worth of athletic facility projects. Leading the team to over 400% revenue growth and tripling the company’s market share since 2015, he’s attributes DI’s unique, design-build approach to project delivery, master brand planning partnerships, facility graphics, branding and interactive technology experiences to his success.

Drew is also passionate about creating soothing and remarkable experiences within the healthcare field. Understanding that positive distractions and immersive environments can drastically alter how patients receive care, Berst works alongside health system executives, physicians, practitioners and medical teams to ensure each experience meets both hospital and patient expectations.

Born and raised in Kansas City and earning his bachelor’s degree from the University of Kansas, as well as an MBA from the University of North Carolina – Wilmington, Berst is steadfast in his belief that there is no such thing as a family vacation, unless a sporting event is involved.

Most importantly, Drew is a husband to Betsy and a parent to three girls – Edie, Nora and Margot.

Eric Buckels

Eric Buckels

Associate Account Director

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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