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Colorado College breathes
brand refresh into new on-campus arena
For more than 80 years, Colorado College has built a Men’s Ice Hockey program rich in tradition. The only thing missing was a rink of their own to celebrate their championed past and grow their ambitious future, all while showcasing the university’s new brand look and feel. That’s where we came in.
3,376
Fan capacity
270,000
Square-feet within the Ed Robson Arena
Dimensional Innovations was brought on to the team by JLG Architects among other partners including DRL Group, Sign Shop + Sign Shop LTD and Nunn Construction to help design, brand and build the program’s first-ever multi-purpose facility on campus, known as the long-awaited Ed Robson Arena.
Touching almost every square inch of the building, DI worked to create an immersive experience to capture the program’s sharp, established and even mountainous essence.
From the sleek gold and black branding paired with detailed graphics and visual elements, all the way up to a massive illuminated ceiling feature hovering above their awe-inspiring locker room, the arena does far more than give Tiger Hockey a home-ice advantage.
Design elements throughout the arena foster an emotional connection for athletes, alumni, recruits, faculty, fans and casual visitors, with “wow” moments around every corner. The arena also provides a memorable yet seamless fan experience thanks to stand-out signage and intuative wayfinding — all the way from the parking lot to your seat.
20
NCAA Tournament appearances
10
Olympians to come out of the Tiger Ice Hockey program
Donor recognition
When it comes to the development and design of new athletic facilities, DI understands donors play a major financial role. In addition to addressing branding in the team and public areas of the building, DI developed a comprehensive Donor Recognition strategy and developed both small and large scale recognition elements within the arena.
Part of this strategy included working with the college to present a variety of designs to prospective donors during the initial stages of the project in hopes of bolstering donations and sparking excitement around fundraising.
This collaboration empowered the university to elevate their efforts post-build, creating an arena that not only showcases the lifeblood of Colorado College, but pays tribute to the key donors who made it all possible.
And that’s how you summon a new era of collegiate hockey. Go Tigers.
Learn more about Athlete Facilities, Branded Facility Design, Donor Activations, Donor Recognition, and Locker Room Renovation.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Eric Buckels
Account Director / Sports + Higher Education
As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels
