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Colorado College: Ed Robson Arena

Colorado College
 
Colorado College

Colorado College breathes

brand refresh into new on-campus arena

For more than 80 years, Colorado College has built a Men’s Ice Hockey program rich in tradition. The only thing missing was a rink of their own to celebrate their championed past and grow their ambitious future, all while showcasing the university’s new brand look and feel. That’s where we came in.

3,376

Fan capacity

270,000

Square-feet within the Ed Robson Arena

 

 

Dimensional Innovations was brought on to the team by JLG Architects among other partners including DRL Group, Sign Shop + Sign Shop LTD and Nunn Construction to help design, brand and build the program’s first-ever multi-purpose facility on campus, known as the long-awaited Ed Robson Arena. 

Touching almost every square inch of the building, DI worked to create an immersive experience to capture the program’s sharp, established and even mountainous essence. 

From the sleek gold and black branding paired with detailed graphics and visual elements, all the way up to a massive illuminated ceiling feature hovering above their awe-inspiring locker room, the arena does far more than give Tiger Hockey a home-ice advantage.

 

Design elements throughout the arena foster an emotional connection for athletes, alumni, recruits, faculty, fans and casual visitors, with “wow” moments around every corner. The arena also provides a memorable yet seamless fan experience thanks to stand-out signage and intuative wayfinding — all the way from the parking lot to your seat.

20

NCAA Tournament appearances

10

Olympians to come out of the Tiger Ice Hockey program

 

Donor recognition

When it comes to the development and design of new athletic facilities, DI understands donors play a major financial role. In addition to addressing branding in the team and public areas of the building, DI developed a comprehensive Donor Recognition strategy and developed both small and large scale recognition elements within the arena.

Part of this strategy included working with the college to present a variety of designs to prospective donors during the initial stages of the project in hopes of bolstering donations and sparking excitement around fundraising.

 

 

This collaboration empowered the university to elevate their efforts post-build, creating an arena that not only showcases the lifeblood of Colorado College, but pays tribute to the key donors who made it all possible. 

And that’s how you summon a new era of collegiate hockey. Go Tigers.

 

Learn more about signage and wayfinding and Donor Recognition strategies

Talk to Our Experts

Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

Get in Touch
Drew Berst

Drew Berst

Practice Director - Collegiate Sports

Drew Berst is the Practice Director for Collegiate Sports at Dimensional Innovations and is incredibly proud to lead a team that has achieved over 400% revenue growth while also tripling their market share since 2015. Success had been... more about Drew Berst Drew Berst Drew Berst Practice Director - Collegiate Sports

Drew Berst is the Practice Director for Collegiate Sports at Dimensional Innovations and is incredibly proud to lead a team that has achieved over 400% revenue growth while also tripling their market share since 2015. Success had been driven by DI’s unique, design-build approach to project delivery, master brand planning partnerships, and interactive technology experiences in addition to their traditional work in facility graphics and branding.

At DI, Berst is the single point of accountability for all collegiate sports clients and his main focus is to live and breathe college sports, in other words, keep doing what he has been doing his entire life. Professionally, Berst has been working in the sports facility industry for over 12 years and has been involved in over $2 billion worth of athletic facility projects.

Berst was born and raised in Kansas City and earned his bachelor’s degree from the University of Kansas, as well as an MBA from the University of North Carolina – Wilmington. He’s steadfast in his belief that there is no such thing as a family vacation, unless a sporting event is involved.

Most importantly, Berst is a husband to Betsy and a parent to three girls – Edie, Nora and Margot.

Eric Buckels

Eric Buckels

Associate Account Director

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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