Iowa State University: Jacobson Athletic Building
“
It will allow our fans—for the first time in the history of Jack Trice Stadium—
to be able to go around the entire stadium inside the stadium.
Jamie Pollard, Director of Athletics, Iowa State University
In Iowa State University’s long history, watching and exploring Cyclone athletics have been separate experiences. That is until we helped transform the Jacobson Athlectic Facility from limited access on game day to full access every day, so fans could watch their team and explore their past. At the center of the transformation stands a 24-foot-tall cyclone displaying all the Big 12 championship trophies. And for an added visual, colorful tiles line the ceiling with conference championship moments, while a trophy case showcases the Iowa Corn Cy-Hawk Trophy for visitors to access. Along with the Louis Menze Hall of Fame - built to honor the past and inspire the future - and a new open floor plan, fans can discover more about their team than ever before.
Learn more about Recruitment Centers, Signage and Wayfinding, Branded Fan Experiences, Archival Casework, and Athlete Facilities.
Talk to Our Experts
Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
Get in Touch
Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Eric Buckels
Associate Account Director
As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels